Mobile: Page 265
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Retrieved from Starbucks on April 24, 2017
Unicorn frapp frenzy spurs more mobile, digital innovation at Starbucks
One quirky drink drove social sharing, traffic, brand awareness and affinity. Now, the coffee giant looks to replicate the success.
By David Kirkpatrick • May 1, 2017 -
Why Hertz's director of SEO puts a premium on location-based data
From crowdsourced Google Maps data to proximity marketing, the brand expects big things from location-based tactics.
By Chantal Tode • May 1, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Alexa steps further into Amazon's spotlight as Android app market shuts down
Underground Actually Free will stop receiving submissions at the end of May at the same time that the voice assistant is getting some new bells and whistles.
By Peter Adams • May 1, 2017 -
Pigs really do fly in Chrysler's new campaign for the Pacifica Hybrid
Sixty-second digital spots featuring air-bound porcine aim to appeal to kids as much as the parents driving them.
By David Kirkpatrick • May 1, 2017 -
Twitter upgrades search to include emoji characters
Search could make emojis easier to use, driving interest from consumers and marketers.
By Rob Williams • May 1, 2017 -
Deep Dive
Why consultancies aren't upending the agency-client model just yet
Amid a growing tug-of-war between traditional agencies and management consultancies, analysts say the two achieve distinct ends — at least for now.
By David Kirkpatrick • May 1, 2017 -
Deep Dive
How an NBA team used email signatures to hold onto a sponsor
Creative use of employee email by the Indiana Pacers helped convince a major sponsor to renew for another year.
By David Kirkpatrick • May 1, 2017 -
The image by Paul Nelhams is licensed under CC BY-ND 2.0
Facebook adds flights to dynamic ads for travel industry
Early tester Cathay Pacific boosted booking volume 16x.
By Rob Williams • April 28, 2017 -
Verizon's Go90 mobile video service loses top exec
The acquisition of Vessel last year continues to impact the way Go90 is managed.
By Rob Williams • April 28, 2017 -
Retrieved from PepsiCo on April 28, 2017
Tostitos lets fans create custom digital piñatas for Cinco de Mayo
Though the promise of a candy shower is notably absent, the avatars can be shared on Facebook, Twitter or Instagram to enter the sweepstakes.
By David Kirkpatrick • April 28, 2017 -
Google's ad business beats expectations despite YouTube storm
Even as several big brands froze their YouTube budgets, parent company Alphabet’s Q1 advertising revenue grew to $21.4 billion.
By Chantal Tode • April 28, 2017 -
Report: Lyft surged amid Uber's Q1 woes
The ride-hailing app's ability to capitalize on #DeleteUber demonstrates the value in brand counter-programming.
By Peter Adams • April 28, 2017 -
Google Assistant releases SDK for creating helpful hardware
The news follows a similar recent move by Amazon for Alexa as virtual assistants gear up for a larger presence.
By David Kirkpatrick • April 28, 2017 -
GE air conditioners now work with Amazon Alexa
Controlling room temperature gets easier with voice commands as Alexa starts to arrive on more devices.
By Rob Williams • April 27, 2017 -
Retrieved from Amazon on April 27, 2017
Amazon's Echo Look turns Alexa into a personal stylist
The camera-equipped device allows users to track their outfit history and ask Alexa to assess their fashion choices.
By Dan O'Shea • April 27, 2017 -
Study: Mobile dominated online ad spend for first time in 2016
Last year, mobile spending hit $36.6 billion, 51% of all internet ad revenue.
By David Kirkpatrick • April 27, 2017 -
Study: Instagram edges up to YouTube for agency interest
The photo-sharing app saw a Q1 surge while Google's video platform continued a multi-quarter trend of losing its lead.
By Peter Adams • April 27, 2017 -
Twitter added users, video viewers in Q1 but ad revenue dropped 11%
The mixed bag of results shows the platform is making some headway but challenges remain.
By Chantal Tode • April 27, 2017 -
McDonald's expands Uber delivery after successful test
The ride-hailing app is a key part of McDonald's plans to improve service and remain relevant with millennials.
By Rob Williams • April 27, 2017 -
Google's virtual assistant teams with publishers to offer help in the kitchen
Move over, Julia Child, and make room for Google Assistant's library of 5 million recipes.
By Rob Williams • April 27, 2017 -
Retrieved from Apple on April 20, 2017
UPDATE: Apple slashes affiliate payouts on apps, in-app purchases
Lower commission rates may adversely affect app developers and smaller publishers, in particular.
By Rob Williams • April 26, 2017 -
Study: Marketers underestimate TV viewing habits
The Video Advertising Bureau challenges some commonly held tropes on consumer viewing habits.
By David Kirkpatrick • April 26, 2017 -
FCC reconsiders media ownership restrictions
Opening up current policies on media ownership could have widespread implications.
By David Kirkpatrick • April 26, 2017 -
Study: Cost of mobile paid search clicks reaches new heights
During Q1, the cost-per-click rate on mobile rose 40% as demand outstripped supply.
By Chantal Tode • April 26, 2017 -
Shoppable video ads see traction on Instagram Stories, Snapchat
GoPro and Birchbox are among the advertisers that are testing a new application to convert mobile viewers into buyers of their products.
By Rob Williams • April 26, 2017
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