Unroll.me under fire for selling user data to Uber

Though the company has received criticism, Unroll.me is not solely to blame. Its data practices serve as a lesson in reading the fine print of user agreements. 

By Justine Brown • April 25, 2017

Report: Rent the Runway increases Instagram Stories activity to scale reach

While still hosting content on Snapchat Stories, the retailer is looking elsewhere to reach as wide an audience as possible.   

By Chantal Tode • April 25, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Lessons learned at Coachella: The more 'gram-worthy the better

Two digital strategists from Hill Holliday weigh in on how marketers can best capitalize on the festival craze. 

By Saige Sharp and Alex Stoller • April 25, 2017

Verizon's bet on unlimited data plans stems subscriber exits

Verizon lost wireless subscribers for the first time in its history, but the demand for unlimited mobile data only shows how much consumers love their smartphones.

By Rob Williams • April 25, 2017

Starbucks whips up Unicorn Frappuccino frenzy on social media

How important is taste when Instagram buzz acts as its own brand currency?

By Rachel Brown • April 24, 2017

Study: Mobile AR poised to skyrocket as use cases multiply

The technology is proliferating across social media platforms, e-commerce apps, maps and business applications.

By Rachel Brown • April 24, 2017

Mercedes-Benz cars connect with Google Home, Amazon Alexa

The voice assistant connectivity sidesteps the problems tech companies have faced when trying to power car infotainment systems. 

By Rachel Brown • April 24, 2017

Google Play Music lands on Samsung devices

The Galaxy Note 7 fiasco hasn’t kept Google or customers away from Samsung’s smartphones. 

By Rachel Brown • April 24, 2017

Snap scoops up Mobli's geofilter patent

The social media firm has been under fire from Facebook, but isn't letting its competitor nab the rights to its largest revenue producer. 

By Rachel Brown • April 24, 2017

In reversal, the Guardian ditches Facebook Instant Articles, Apple News

The face-off with publishers continues as some walk while others are getting deals to produce premium video content. 

By David Kirkpatrick • April 24, 2017

Location-based marketing: The pitfalls and promise of retail campaigns

In a challenging retail environment, location-based marketing efforts to fuel foot traffic are mounting as early challenges get addressed. 

By Rachel Brown • April 24, 2017

Pandora launches Snapcodes, influencer outreach, Twitter emoji for new campaign

In an appeal to millennial and Gen Z consumers, Pandora is touching many of the surging social media ad formats to promote its on-demand music service. 

By Rachel Brown • April 21, 2017

Bookatable by Michelin, Apple Maps integrate for in-app bookings

Diners in the UK will be able to identify restaurants near them with available tables and book them without leaving Apple Maps. 

By Rachel Brown • April 21, 2017

Survey: Consumer perception of Samsung recovering from Galaxy Note 7 fiasco

YouGov finds the South Korean electronics company is now thought of on par with Apple. 

By Rachel Brown • April 21, 2017

Google Home distinguishes the voices of different people

The Assistant-powered device may be trailing Amazon Echo in sales, but now it boasts a feature its rival doesn't have. 

By Rachel Brown • April 21, 2017

Study: New car owners pleased with Apple CarPlay, Android Auto

A Strategy Analytics survey shows the tech giants' efforts to insert themselves into drive time as well as work and home life are being met with consumer approval. 

By Rachel Brown • April 20, 2017

Study: Retailers' biggest AdWords spend is Google Shopping

Shopping ads outpaced text ads for the first time last year.

By David Kirkpatrick • April 20, 2017

L'Oreal empowers new Facebook Messenger chatbot to recommend gifts

The beauty conglomerate joins Estée Lauder and Madison Reed among the beauty companies planting an AI flag in the messaging platform.

By Rachel Brown • April 20, 2017

Study: Mobile capabilities boost loyalty program membership

With retail foot traffic falling, it's more important than ever for retailers to connect with loyal customers on their smartphones. 

By Rachel Brown • April 20, 2017

Amazon opens door to conversational apps from brands

In not keeping its speech capabilities to itself, the company is plotting to be the voice of the future in digital engagements. 

By Rachel Brown • April 20, 2017

Mobile ad exec scores pro baseball team, plans to test tech innovations

The New Britain Bees will open their season Friday with a new owner —​ AdTheorent CEO Anthony Iacovone — and a series of upgrades on deck. 

By Rachel Brown • April 19, 2017

MLB players step up to the social media plate with app for fans

Infield Chatter's success will depend on convincing people to shift some of their attention away from Facebook, Snapchat and Instagram.

By Rachel Brown • April 19, 2017

PayPal partners with Android Pay for mobile payments

Account holders will soon be able to make purchases at Walgreens and Dunkin' Donuts using Android Pay due to a deal that could address some of mobile payments' foibles.   

By Rachel Brown • April 19, 2017

Study: Pre-roll ads least intrusive, most memorable video format

Outstream and mid-roll offerings fared far worse in a new joint survey from IPG's Magna agency and YuMe. 

By David Kirkpatrick • April 19, 2017

Twitter rolls out in-stream video ads

The new format capitalizes on recent growth in video impressions on the platform.

By David Kirkpatrick • April 19, 2017