Mobile: Page 265


  • Meitu taps Bretman Rock to curate virtual makeup looks

    The augmented reality app uses proprietary facial recognition to map users’ features and offer virtual makeup application.

    By Dan O’Shea • May 2, 2017
  • Snapchat opens up viewability into Snap Ad campaigns

    A new score will be validated with the help of third-party measurement firm Moat, which is audited by the Media Rating Council.  

    By May 2, 2017
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Amazon, eBay, Target and Google Maps ditch Apple Watch apps

    The big brands’ retreat from WatchOS support comes as consumer interest in smart watches wanes. 

    By May 2, 2017
  • Domino’s teams with IFTTT on branded applets for the smart home

    Applets can shut down sprinklers and turn on porch lights as a pizza delivery person arrives. 

    By Rob Williams • May 2, 2017
  • Apple Music starts supplying songs to Musical.ly

    Musical.ly gets to offer more songs while Apple promotes subscriptions to its music streaming service via the popular app. 

    By Rob Williams • May 1, 2017
  • Airbnb seeks business travelers by adding booking tool

    The home-sharing service estimates corporate travel bookings will quadruple this year. 

    By Rob Williams • May 1, 2017
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    Retrieved from Starbucks on April 24, 2017
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    Unicorn frapp frenzy spurs more mobile, digital innovation at Starbucks

    One quirky drink drove social sharing, traffic, brand awareness and affinity. Now, the coffee giant looks to replicate the success. 

    By David Kirkpatrick • May 1, 2017
  • Why Hertz’s director of SEO puts a premium on location-based data

    From crowdsourced Google Maps data to proximity marketing, the brand expects big things from location-based tactics. 

    By May 1, 2017
  • Alexa steps further into Amazon’s spotlight as Android app market shuts down

    Underground Actually Free will stop receiving submissions at the end of May at the same time that the voice assistant is getting some new bells and whistles.

    By May 1, 2017
  • Pigs really do fly in Chrysler’s new campaign for the Pacifica Hybrid

    Sixty-second digital spots featuring air-bound porcine aim to appeal to kids as much as the parents driving them. 

    By David Kirkpatrick • May 1, 2017
  • Twitter upgrades search to include emoji characters

    Search could make emojis easier to use, driving interest from consumers and marketers. 

    By Rob Williams • May 1, 2017
  • Deep Dive

    Why consultancies aren’t upending the agency-client model just yet

    Amid a growing tug-of-war between traditional agencies and management consultancies, analysts say the two achieve distinct ends — at least for now.

    By David Kirkpatrick • May 1, 2017
  • Deep Dive

    How an NBA team used email signatures to hold onto a sponsor

    Creative use of employee email by the Indiana Pacers helped convince a major sponsor to renew for another year. 

    By David Kirkpatrick • May 1, 2017
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    The image by Paul Nelhams is licensed under CC BY-ND 2.0
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    Facebook adds flights to dynamic ads for travel industry

    Early tester Cathay Pacific boosted booking volume 16x. 

    By Rob Williams • April 28, 2017
  • Verizon’s Go90 mobile video service loses top exec

    The acquisition of Vessel last year continues to impact the way Go90 is managed.

    By Rob Williams • April 28, 2017
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    Retrieved from PepsiCo on April 28, 2017
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    Tostitos lets fans create custom digital piñatas for Cinco de Mayo

    Though the promise of a candy shower is notably absent, the avatars can be shared on Facebook, Twitter or Instagram to enter the sweepstakes.

    By David Kirkpatrick • April 28, 2017
  • Google’s ad business beats expectations despite YouTube storm

    Even as several big brands froze their YouTube budgets, parent company Alphabet’s Q1 advertising revenue grew to $21.4 billion.

    By April 28, 2017
  • Report: Lyft surged amid Uber’s Q1 woes

    The ride-hailing app’s ability to capitalize on #DeleteUber demonstrates the value in brand counter-programming.

    By April 28, 2017
  • Google Assistant releases SDK for creating helpful hardware

    The news follows a similar recent move by Amazon for Alexa as virtual assistants gear up for a larger presence. 

    By David Kirkpatrick • April 28, 2017
  • GE air conditioners now work with Amazon Alexa

    Controlling room temperature gets easier with voice commands as Alexa starts to arrive on more devices. 

    By Rob Williams • April 27, 2017
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    Retrieved from Amazon on April 27, 2017
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    Amazon’s Echo Look turns Alexa into a personal stylist

    The camera-equipped device allows users to track their outfit history and ask Alexa to assess their fashion choices.

    By Dan O’Shea • April 27, 2017
  • Study: Mobile dominated online ad spend for first time in 2016

    Last year, mobile spending hit $36.6 billion, 51% of all internet ad revenue.

    By David Kirkpatrick • April 27, 2017
  • Study: Instagram edges up to YouTube for agency interest

    The photo-sharing app saw a Q1 surge while Google’s video platform continued a multi-quarter trend of losing its lead.

    By April 27, 2017
  • Twitter added users, video viewers in Q1 but ad revenue dropped 11%

    The mixed bag of results shows the platform is making some headway but challenges remain. 

    By April 27, 2017
  • McDonald’s expands Uber delivery after successful test

    The ride-hailing app is a key part of McDonald’s plans to improve service and remain relevant with millennials.

    By Rob Williams • April 27, 2017