Mobile: Page 264
-
In reversal, the Guardian ditches Facebook Instant Articles, Apple News
The face-off with publishers continues as some walk while others are getting deals to produce premium video content.
By David Kirkpatrick • April 24, 2017 -
Deep Dive
Location-based marketing: The pitfalls and promise of retail campaigns
In a challenging retail environment, location-based marketing efforts to fuel foot traffic are mounting as early challenges get addressed.
By Rachel Brown • April 24, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Pandora launches Snapcodes, influencer outreach, Twitter emoji for new campaign
In an appeal to millennial and Gen Z consumers, Pandora is touching many of the surging social media ad formats to promote its on-demand music service.
By Rachel Brown • April 21, 2017 -
Bookatable by Michelin, Apple Maps integrate for in-app bookings
Diners in the UK will be able to identify restaurants near them with available tables and book them without leaving Apple Maps.
By Rachel Brown • April 21, 2017 -
Survey: Consumer perception of Samsung recovering from Galaxy Note 7 fiasco
YouGov finds the South Korean electronics company is now thought of on par with Apple.
By Rachel Brown • April 21, 2017 -
Google Home distinguishes the voices of different people
The Assistant-powered device may be trailing Amazon Echo in sales, but now it boasts a feature its rival doesn't have.
By Rachel Brown • April 21, 2017 -
Study: New car owners pleased with Apple CarPlay, Android Auto
A Strategy Analytics survey shows the tech giants' efforts to insert themselves into drive time as well as work and home life are being met with consumer approval.
By Rachel Brown • April 20, 2017 -
Study: Retailers' biggest AdWords spend is Google Shopping
Shopping ads outpaced text ads for the first time last year.
By David Kirkpatrick • April 20, 2017 -
L'Oreal empowers new Facebook Messenger chatbot to recommend gifts
The beauty conglomerate joins Estée Lauder and Madison Reed among the beauty companies planting an AI flag in the messaging platform.
By Rachel Brown • April 20, 2017 -
Study: Mobile capabilities boost loyalty program membership
With retail foot traffic falling, it's more important than ever for retailers to connect with loyal customers on their smartphones.
By Rachel Brown • April 20, 2017 -
Amazon opens door to conversational apps from brands
In not keeping its speech capabilities to itself, the company is plotting to be the voice of the future in digital engagements.
By Rachel Brown • April 20, 2017 -
Mobile ad exec scores pro baseball team, plans to test tech innovations
The New Britain Bees will open their season Friday with a new owner — AdTheorent CEO Anthony Iacovone — and a series of upgrades on deck.
By Rachel Brown • April 19, 2017 -
MLB players step up to the social media plate with app for fans
Infield Chatter's success will depend on convincing people to shift some of their attention away from Facebook, Snapchat and Instagram.
By Rachel Brown • April 19, 2017 -
PayPal partners with Android Pay for mobile payments
Account holders will soon be able to make purchases at Walgreens and Dunkin' Donuts using Android Pay due to a deal that could address some of mobile payments' foibles.
By Rachel Brown • April 19, 2017 -
Study: Pre-roll ads least intrusive, most memorable video format
Outstream and mid-roll offerings fared far worse in a new joint survey from IPG's Magna agency and YuMe.
By David Kirkpatrick • April 19, 2017 -
Twitter rolls out in-stream video ads
The new format capitalizes on recent growth in video impressions on the platform.
By David Kirkpatrick • April 19, 2017 -
Glowing reviews are in: Samsung sets sights on businesses with new S8
The new Samsung S8 could seriously rival the iPhone in capabilities and possibly become a true enterprise tool.
By Justine Brown • April 19, 2017 -
Mastercard, American Express and Wells Fargo charge up Facebook Messenger chatbots
The companies have joined the rush to unleash AI-driven bots as messaging apps increasingly become vehicles for commerce.
By Rachel Brown • April 19, 2017 -
Can Facebook augment its future with new AR camera push?
The social giant unveiled a mobile-first Camera Effects Platform for developers the same day that Snapchat upgraded its own AR tech.
By David Kirkpatrick • April 19, 2017 -
Facebook, brands make second go at creating rich Messenger ecosystem
A series of new developments, including deep integrations with Spotify and Apple Music, attempt to give users a reason to never leave the platform.
By Rachel Brown • April 19, 2017 -
Taco Bell leverages micro-influencers, Instagram artwork to build social presence
The brand is retooling its digital approach to yield high impact without hefty investment.
By Rachel Brown • April 18, 2017 -
McDonald's aims for mobile ordering milestone with national rollout
The fast-food chain is banking on Americans with apps and appetites escalating restaurant visits and spending.
By Rachel Brown • April 18, 2017 -
Instagram Collections strengthens platform's role in providing shopping inspiration
The Pinterest-like feature could turn the social media platform into a bigger destination for inspiration by letting users save and organize posts.
By Rachel Brown • April 18, 2017 -
Study: Gen Z frequents Snapchat more than its social media rivals
SCG's survey of college and high school students found Instagram isn’t trailing far behind, though.
By Rachel Brown • April 18, 2017 -
Purple bores Facebook Live viewers with snooze-worthy broadcasts
The mattress maker partnered with Facebook's Creative Shop Studio on eccentrically dull programming that typifies its out-of-the-box approach to marketing.
By Rachel Brown • April 18, 2017
Previous
