Why Hertz's director of SEO puts a premium on location-based data

From crowdsourced Google Maps data to proximity marketing, the brand expects big things from location-based tactics. 

By Chantal Tode • May 1, 2017

Alexa steps further into Amazon's spotlight as Android app market shuts down

Underground Actually Free will stop receiving submissions at the end of May at the same time that the voice assistant is getting some new bells and whistles.

By Peter Adams • May 1, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Pigs really do fly in Chrysler's new campaign for the Pacifica Hybrid

Sixty-second digital spots featuring air-bound porcine aim to appeal to kids as much as the parents driving them. 

By David Kirkpatrick • May 1, 2017

Twitter upgrades search to include emoji characters

Search could make emojis easier to use, driving interest from consumers and marketers. 

By Rob Williams • May 1, 2017

Why consultancies aren't upending the agency-client model just yet

Amid a growing tug-of-war between traditional agencies and management consultancies, analysts say the two achieve distinct ends — at least for now.

By David Kirkpatrick • May 1, 2017

How an NBA team used email signatures to hold onto a sponsor

Creative use of employee email by the Indiana Pacers helped convince a major sponsor to renew for another year. 

By David Kirkpatrick • May 1, 2017

Facebook adds flights to dynamic ads for travel industry

Early tester Cathay Pacific boosted booking volume 16x. 

By Rob Williams • April 28, 2017

Verizon's Go90 mobile video service loses top exec

The acquisition of Vessel last year continues to impact the way Go90 is managed.

By Rob Williams • April 28, 2017

Tostitos lets fans create custom digital piñatas for Cinco de Mayo

Though the promise of a candy shower is notably absent, the avatars can be shared on Facebook, Twitter or Instagram to enter the sweepstakes.

By David Kirkpatrick • April 28, 2017

Google's ad business beats expectations despite YouTube storm

Even as several big brands froze their YouTube budgets, parent company Alphabet’s Q1 advertising revenue grew to $21.4 billion.

By Chantal Tode • April 28, 2017

Report: Lyft surged amid Uber's Q1 woes

The ride-hailing app's ability to capitalize on #DeleteUber demonstrates the value in brand counter-programming.

By Peter Adams • April 28, 2017

Google Assistant releases SDK for creating helpful hardware

The news follows a similar recent move by Amazon for Alexa as virtual assistants gear up for a larger presence. 

By David Kirkpatrick • April 28, 2017

GE air conditioners now work with Amazon Alexa

Controlling room temperature gets easier with voice commands as Alexa starts to arrive on more devices. 

By Rob Williams • April 27, 2017

Amazon's Echo Look turns Alexa into a personal stylist

The camera-equipped device allows users to track their outfit history and ask Alexa to assess their fashion choices.

By Dan O'Shea • April 27, 2017

Study: Mobile dominated online ad spend for first time in 2016

Last year, mobile spending hit $36.6 billion, 51% of all internet ad revenue.

By David Kirkpatrick • April 27, 2017

Study: Instagram edges up to YouTube for agency interest

The photo-sharing app saw a Q1 surge while Google's video platform continued a multi-quarter trend of losing its lead.

By Peter Adams • April 27, 2017

Twitter added users, video viewers in Q1 but ad revenue dropped 11%

The mixed bag of results shows the platform is making some headway but challenges remain. 

By Chantal Tode • April 27, 2017

McDonald's expands Uber delivery after successful test

The ride-hailing app is a key part of McDonald's plans to improve service and remain relevant with millennials.

By Rob Williams • April 27, 2017

Google's virtual assistant teams with publishers to offer help in the kitchen

Move over, Julia Child, and make room for Google Assistant's library of 5 million recipes. 

By Rob Williams • April 27, 2017

UPDATE: Apple slashes affiliate payouts on apps, in-app purchases

Lower commission rates may adversely affect app developers and smaller publishers, in particular.  

By Rob Williams • April 26, 2017

Study: Marketers underestimate TV viewing habits

The Video Advertising Bureau challenges some commonly held tropes on consumer viewing habits.

By David Kirkpatrick • April 26, 2017

FCC reconsiders media ownership restrictions

Opening up current policies on media ownership could have widespread implications.

By David Kirkpatrick • April 26, 2017

Study: Cost of mobile paid search clicks reaches new heights

During Q1, the cost-per-click rate on mobile rose 40% as demand outstripped supply. 

By Chantal Tode • April 26, 2017

Shoppable video ads see traction on Instagram Stories, Snapchat

GoPro and Birchbox are among the advertisers that are testing a new application to convert mobile viewers into buyers of their products.

By Rob Williams • April 26, 2017

Samsung's app store seeks to double audience

The Galaxy Apps store wants to boost monthly users to 50 million while having a narrower selection of high-quality mobile applications. 

By Rob Williams • April 26, 2017