Periscope now lets users live stream via drones

As part of a series of updates, Twitter's Periscope also now allows users to search for and save live streams.

By David Kirkpatrick • May 10, 2016

Moat, AerServ team up to help brands track video attention metrics

AerServ, a mobile-first video mediation platform, announced a partnership with Moat to measure attention and viewability across digital advertising programs.

By David Kirkpatrick • May 10, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Study: 41% of brands report not having a mobile strategy

Research on mobile marketing by Sitecore found that even though marketing is heading toward "mobile everything," a majority of brands aren’t currently ready to deliver a mobile strategy.

By David Kirkpatrick • May 10, 2016

BotRevenue.com is looking to monetize chatbots

Venture Beat uncovered a website called Botrevenue.com that it says will allow chatbots to create referral traffic with other bots.

By David Kirkpatrick • May 9, 2016

Study: Branded content more engaging on mobile devices than desktops

The new research from Polar also finds that smartphones get 127% higher clickthrough rates.

By David Kirkpatrick • May 9, 2016

Why the 'pay to play' solution to ad blocking isn't the answer

For publishers looking to use a type of "pay-to-play" model to address ad blocking, a new study has found that a majority of consumers aren't willing to even pay $1 to not see ads.

By David Kirkpatrick • May 9, 2016

Appboy gets $20M cash infusion to facilitate global rollout

The mobile marketing automation firm is focused on building out tech tools that support data-driven marketing.

By David Kirkpatrick • May 6, 2016

Twitter's logged-out ads coming to mobile in Q2

The micro-blogging social network began serving ads to logged-out visitors on desktop last December. 

By David Kirkpatrick • May 5, 2016

EMarketer: Facebook's time spent growth slowing to a crawl

Emarketer projects average daily time spent on the social network will only increase by a minute by 2018.

By David Kirkpatrick • May 4, 2016

Advertisers on Instagram can now use videos in Carousel ads

Advertisers can now include five videos, five images or any combination of the two, for viewers to swipe through in the successful ad format.

By David Kirkpatrick • May 4, 2016

Programmatic video company Virool plans vertical video ad unit

Vertical video has been seen as unique to Snapchat, but programmatic video distribution firm Virool looks to make waves by introducing a vertical video ad unit.

By David Kirkpatrick • May 3, 2016

Is email marketing dead among younger demographics?

Email is a viable marketing channel for Gen Z and millennials, but marketers must be mobile-friendly if they want to reach the younger demographics.

By David Kirkpatrick • May 2, 2016

Snapchat hits 10B daily video views, catches up to Facebook

Despite having a relatively small user base in the social media universe, Snapchat is achieving rapid growth in daily video views recently reaching the 10 billion mark.

By David Kirkpatrick • April 29, 2016

VC funds fuel almost half of all advertisers on Instagram

Research by Sensor Tower found that 45% of Instagram’s more than 200,000 advertisers received venture capital funding the past year.

By David Kirkpatrick • April 29, 2016

Yahoo study: Screen alignment matters for video ads

Research from Yahoo and Nielsen & Hunter Qualitative on video advertising found that screen alignment impacts success, emotion resonates with millennials and the native video ad format works.

By David Kirkpatrick • April 29, 2016

3 tactics mobile marketers should focus on and why

Marketing has fully evolved into a mobile-first industry, however, new research shows that many advertisers still find the channel challenging. 

By David Kirkpatrick • April 26, 2016

Facebook is building a standalone camera app: WSJ

The standalone camera app is designed to increase content creation to share on the parent platform.

By David Kirkpatrick • April 26, 2016

Global ad spending forecast lowered: eMarketer

Ad spending is still expected to rise this year, according to eMarketer, but it has lowered its forecast to a 5.7% increase for 2016.

By David Kirkpatrick • April 25, 2016

Food Network bets on influencers to amplify Snapchat reach

With more publishers signing on to Snapchat, there's increased competition to get eyeballs. The Food Network is addressing this concern by tapping influencers to help amplify its reach.

By Natalia Angulo • April 22, 2016

Facebook tweaks news feed algorithm to factor in time spent

Facebook says the adjustment to its algorithm won't significantly affect Facebooks Pages for brands, but it could impact referral traffic. 

By Natalia Angulo • April 22, 2016

Mobile surge propels digital ad revenues to jump 20% in 2015: IAB

The findings mark the sixth consecutive year running that online ads have seen double-digit, year-over-year growth.

By Natalia Angulo • April 22, 2016

Google looks to jump into TV ad tech space

A day after Google disclosed plans to move into the $70 billion TV ad space, parent company Alphabet posted a first quarter earnings miss, Google revenue rose 17%.

By Natalia Angulo • April 22, 2016

Facebook is making it easier to move TV campaigns to mobile

As part of larger blog post on improving mobile video performance, Facebook offered detailed tips on taking TV creative and adapting it for mobile.

By David Kirkpatrick • April 21, 2016

Why hurdles still exist despite the rise in B2B digital sales

Research from Accenture Interactive found B2B companies are generating digital revenue, although still trailing B2C and B2B/B2C hybrid companies with online sales.

By David Kirkpatrick • April 20, 2016

Shazam expands data, branded content options to lure marketers

In order to drive new advertising revenue, Shazam is offering marketers insights into music artists as well as new opportunities for sponsorship.

By David Kirkpatrick • April 20, 2016