Could surveys be the key to better personalization?

In theory, striking up conversations via surveys with consumers has never been easier.

By Natalia Angulo • Feb. 23, 2016

Foursquare's new tool connects in-store visits to digital ads

Foursquare's new tool can connect and measure digital ads – and not just Foursquare ads – to visits to brick-and-mortar locations.

By David Kirkpatrick • Feb. 23, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

AOL expands C-Suite with newly-minted Chief Mobile Officer spot

Mark Connon will be AOL’s first global chief mobile officer. Connon was previously evp of platform business for Millennial Media.

By David Kirkpatrick • Feb. 22, 2016

Shine is helping a British telecom institute network-level ad blocking

In a deal with Shine, British wireless carrier company Three Group will begin blocking ads at the network level to help save its customers data usage.

By David Kirkpatrick • Feb. 22, 2016

Snapchat will soon offer metrics on app install ads

In a move to remain competitive, Snapchat will use third-party app analytics firm Tune to provide performance metrics on app install ads.

By David Kirkpatrick • Feb. 22, 2016

Facebook is the top choice for app advertising: Study

Research from AppsFlyer found that Facebook led app installs across a wide range of metrics including geography, retention and type of app.

By David Kirkpatrick • Feb. 22, 2016

Get ready: Google Accelerated Mobile Pages launches this week

Google’s answer to Apple News and Facebook’s Instant Articles, Accelerated Mobile Pages, will launch this Wednesday, Ad Age reported.

By David Kirkpatrick • Feb. 22, 2016

App fraud: Marketing's $1B problem

App business intelligence company Adjust found that as high as more than 5% of app installs were fraudulent.

By David Kirkpatrick • Feb. 19, 2016

Ads are coming to Facebook Messenger

Facebook will begin serving ads in its Messenger app in Q2 2016, according to a report by TechCrunch.

By David Kirkpatrick • Feb. 19, 2016

Mobile rich media ads top completion and engagement rates: Study

Research from RhythmOne on mobile advertising in 2015 found interactive in-stream ads were next in completion rate.

By David Kirkpatrick • Feb. 18, 2016

Why the success of mobile apps begins at launch

Mobile app install ads are taking a more central role in the marketing world, and to ensure a new app succeeds, there are five key points to track from launch when marketing an app.

By David Kirkpatrick • Feb. 18, 2016

Facebook's exclusive Instant Articles is opening to all publishers in April

Facebook will open its previously closed Instant Articles garden to all publishers of any size around the world at its F8 conference in April.

By David Kirkpatrick • Feb. 18, 2016

Retailers are not taking advantage of real-time mobile promotions

Research from Accenture found that almost half of smartphone users globally "can’t wait to receive real-time promotions," but only 7% of retailers offer the service.

By David Kirkpatrick • Feb. 16, 2016

72% of people prefer email communication: Study

The 2016 State of Email Report from Litmus found almost three quarters of people prefer email communication over other channels, and a majority are opening those emails on mobile devices.

By David Kirkpatrick • Feb. 16, 2016

96% of sales professionals say sales training needs improvement: Study

Research from Allego on sales enablement and training found a strong majority of sales professionals think the current state of sales training needs an overhaul.

By David Kirkpatrick • Feb. 12, 2016

AT&T bets on mobile video in a deal with social media influencers

AT&T and Fullscreen partnered to create Hello Lab, a project that taps 10 influencers for mobile video, podcasts, concerts, meetups and giveaways.

By David Kirkpatrick • Feb. 12, 2016

How location helps marketers add a new dimension to campaigns

Given that a majority of American adults carry around smartphones with them almost constantly, location-based marketing is becoming a very attractive tactic for advertisers.

By David Kirkpatrick • Feb. 11, 2016

Marketers want more mobile ad inventory: Study

Research from Inneractive found requests for mobile video ad inventory on its platform rose from 4% H2 2014 to 40% H2 2015.

By David Kirkpatrick • Feb. 11, 2016

Facebook zooms in on video ad metrics

Facebook has continued adding to its video advertising options this time with automated captions for autoplay videos and expanded reporting and buying options.

By David Kirkpatrick • Feb. 11, 2016

User interest plays a big role in mobile app marketing: Study

Research from AppsFlyer found notable differences between attributes of iOS and Android mobile app marketing, and further, that interest makes a great impact.

By David Kirkpatrick • Feb. 9, 2016

60% of mobile banner ad clicks are mistakes: Study

Research by location-based mobile platform Retale found that 60% of mobile banner ad clicks are a result of "fat fingers" and are mistakes.

By David Kirkpatrick • Feb. 8, 2016

One-third of marketers don't optimize email marketing: Study

Research from GetResponse found 42% of all marketers send everyone the same email and are not using personalization tactics.

By David Kirkpatrick • Feb. 8, 2016

TV no longer has a stronghold on Super Bowl viewing: Adobe study

According to research from Adobe Digital Index, more than one-third of sports content viewing comes on a device other than a standard TV.

By David Kirkpatrick • Feb. 5, 2016

Users more likely to 'skip' TV ads than mobile: Yahoo study

Research from Yahoo found people spend more than 47% of their time on mobile devices compared to 36% for TV.

By David Kirkpatrick • Feb. 5, 2016

Out-of-home and digital marketing are coming together

Placed, a location analytics company, its working with a variety of partners to provide attribution between billboards and in-store traffic.

By David Kirkpatrick • Feb. 4, 2016