Ads jumpstart dormant app usage: Yahoo study

Research from Yahoo on the app lifecycle found most apps are deleted within three months if not used, but that ads are an effective way to jumpstart usage.

By David Kirkpatrick • Jan. 11, 2016

Warner Brothers is going programmatic to monetize mobile video

Warner Brothers is using Tremor Video’s SSP to get programmatic revenue from its vast online video content.

By David Kirkpatrick • Jan. 8, 2016

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

10 digital marketing trends to watch in 2016 and beyond

This year is all about consumer-focused marketing in a digital-first world. Here are the top 10 digital marketing trends to keep an eye on as we kick off the new year.

By Natalia Angulo • Jan. 4, 2016

B2B marketers see major growth in mobile over next 2 years: Study

Research from AdMedia Partners found B2B marketers will increase their focus on mobile over the next two years in response to their audience spending more time on these devices.

By David Kirkpatrick • Jan. 4, 2016

Making money on smartphones gives publishers the most headaches: Study

Research from AdMonsters found that two-thirds of U.S. publishers report having trouble monetizing smartphone screens.

By David Kirkpatrick • Dec. 23, 2015

16 insiders weigh in on digital marketing in 2016

From social media to personalization and augmented reality, these trends will shake the ad industry in the new year.

By Natalia Angulo • Dec. 22, 2015

Mobile's popularity continues to climb in the B2B workplace: Study

According to research from eMarketer, the average non-voice time spent on mobile devices surpassed desktop and laptops for the first time in 2014.

By David Kirkpatrick • Dec. 22, 2015

4 charts that show how mobile won the holiday season

Between the rapid acceptance of e-commerce and mobile's growing presence, these two factors have helped upend the traditional shopping journey. 

By Natalia Angulo • Dec. 17, 2015

The Washington Post is actively refreshing its ad products

The Washington Post’s latest ad product, PostPulse, incorporates a brand’s media with a carousel that recommends Post content making the advertiser the reader’s "recommendation engine."

By David Kirkpatrick • Dec. 17, 2015

Yahoo and Jeep team up for native video ad 'test drive'

Yahoo released a case study on a native video ad campaign with Jeep that found the auto brand saw a 50% lift in view rate, showing the value of the format.

By David Kirkpatrick • Dec. 17, 2015

Personalization is the key to email success: VB Insights

A new report from Venture Beat Insights found email clickthrough rates are down, but personalization gives both open and clickthrough rate a boost.

By David Kirkpatrick • Dec. 16, 2015

Powa takes print ad shopping beyond the QR code

Brands upload images used in print ads to Powa and users can just scan the ad with a smartphone rather than having to find and scan a QR code.

By David Kirkpatrick • Dec. 16, 2015

Rubicon Project paves way for header bidding in mobile apps

Rubicon Project’s FastLane product beta test for mobile app header bidding is seeing CPM increases of 300% in early results.

By David Kirkpatrick • Dec. 16, 2015

For Net-a-Porter's first iPhone app, users will pay for content

Net-a-Porter’s new iPhone app joins its existing print and iPad versions and will be free to download, which will be both ad- and subscriber-supported.

By David Kirkpatrick • Dec. 15, 2015

Ad blocker Purify touts data savings to lure users

Ad blocking software firm Purify wants users to think about data costs built into ads, but the more important issue might be slow-loading ads rather than data size.

By David Kirkpatrick • Dec. 15, 2015

Has 'advertising' swerved toward bad word territory?

Advertising is a mixed bag of positive and negative sentiment, but transparency can pave the road to acceptance.

By David Kirkpatrick • Dec. 14, 2015

Google says Pinterest is testing AMP in its mobile apps

Google will start driving AMP traffic via Google Search in February and has announced a number of publishers and messaging apps already on board with the open source project.

By David Kirkpatrick • Dec. 10, 2015

Facebook expands Instant Articles ads, appeasing publishers

Publishers complained that Facebook’s Instant Articles ad policies were too restrictive so the social media behemoth has altered the amount and type of advertising on the app.

By David Kirkpatrick • Dec. 10, 2015

34% of mobile programmatic traffic is at risk of fraud: Study

A study on mobile programmatic fraud by AppLift and Forensiq found CPC and CPI campaigns were less at risk for fraud than CPM campaigns.

By David Kirkpatrick • Dec. 10, 2015

Mozilla has released a content blocker for iOS 9

Mozilla’s iOS 9 content blocker, Focus by Firefox, is designed to block ads as well as content containing trackers.

By David Kirkpatrick • Dec. 9, 2015

How mobile shopping data can help brands beyond the holidays

Marketers can take advantage of holiday shopping on mobile devices to capture real-time consumer data and use it to improve future shopping experiences for consumers.

By Natalia Angulo • Dec. 9, 2015

52% of ad impressions happen post-purchase: Study

Research from Purch and comScore looked a wide range of data streams around tech purchases, and found reviews resonate more than product news with tech products.

By David Kirkpatrick • Dec. 9, 2015

Mobile email accounted for 76% of opens on Black Friday: Study

Research from Movable Ink on email marketing over the Black Friday/Cyber Monday weekend found average open rates for mobile email above 60%.

By David Kirkpatrick • Dec. 8, 2015

Marketers ignore Vine as new social video formats pop up

Twitter’s six-second video format Vine has been supplanted by brands like Facebook, Snapchat and YouTube that have been offering new video options.

By David Kirkpatrick • Dec. 8, 2015

4 strategies marketers should keep top of mind going into 2016

From the value of email to the influence of social media and mobile advertising, the year ahead stacks up to be a customer-centric space for digital marketers.

By David Kirkpatrick • Dec. 7, 2015