Users more likely to 'skip' TV ads than mobile: Yahoo study

Research from Yahoo found people spend more than 47% of their time on mobile devices compared to 36% for TV.

By David Kirkpatrick • Feb. 5, 2016

Out-of-home and digital marketing are coming together

Placed, a location analytics company, its working with a variety of partners to provide attribution between billboards and in-store traffic.

By David Kirkpatrick • Feb. 4, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Instagram now lets marketers run minute-long ads

The move by Instagram to allow 60 second video ads allows marketers with existing minute-long spots created for TV to recycle those assets on the social media platform.

By David Kirkpatrick • Feb. 4, 2016

Samsung adds Content Blocker extension API for Android devices

Samsung’s move to allow ad and content blocking on its Android devices follows a similar move by Apple last year with the release of iOS 9.

By David Kirkpatrick • Feb. 2, 2016

Mobiquity and Screenvision are bringing beacons to theaters

The proposed rollout of iBeacons would turn the multiplex theaters into mobile ad and data networks, reaching 300 theater venues and almost 2,500 screens.

By David Kirkpatrick • Feb. 1, 2016

Pre-roll video ads are driving the most ad block usage: Study

Research by video ad tech company Teads found pre-roll ads were to blame for 41% of ad block software installations.

By David Kirkpatrick • Jan. 28, 2016

Sprint's Boost Mobile is rewarding subscribers for engaging with ads

Boost Mobile will provide ad watching subscribers with $5 a month through a deal with Unlockd, a mobile platform for rewarding mobile users for engaging with ads on the phone’s lock screen.

By David Kirkpatrick • Jan. 27, 2016

Facebook's Audience Network is bringing ad products to the mobile web

The expansion of Facebook’s Audience Network, from third-party apps to the mobile web, means more publishers will have access to the platform.

By David Kirkpatrick • Jan. 27, 2016

Mobile deep linking solution Branch Metrics raised $35M

Branch Metrics, a mobile deep linking company, has raised a total $53 million in venture capital after its latest Series B round of $35 million.

By David Kirkpatrick • Jan. 27, 2016

How marketers are using Facebook's direct messaging apps

Even though Facebook Messenger and WhatsApp don’t allow for third-party advertising, brands are making use of the apps for marketing.

By David Kirkpatrick • Jan. 25, 2016

Pinterest partners with SparkPost to personalize email campaigns

Studies have shown personalization boosts open and clickthrough rates, with Venture Beat research finding 90% of marketers see at least some improvement with any personalization.

By David Kirkpatrick • Jan. 15, 2016

Many retail marketers fail to maximize use of email: Study

Even though retailers are looking toward cross-channel integration, research by Yesmail found that many currently fail to make the most of the email channel.

By David Kirkpatrick • Jan. 12, 2016

Ads jumpstart dormant app usage: Yahoo study

Research from Yahoo on the app lifecycle found most apps are deleted within three months if not used, but that ads are an effective way to jumpstart usage.

By David Kirkpatrick • Jan. 11, 2016

Warner Brothers is going programmatic to monetize mobile video

Warner Brothers is using Tremor Video’s SSP to get programmatic revenue from its vast online video content.

By David Kirkpatrick • Jan. 8, 2016

10 digital marketing trends to watch in 2016 and beyond

This year is all about consumer-focused marketing in a digital-first world. Here are the top 10 digital marketing trends to keep an eye on as we kick off the new year.

By Natalia Angulo • Jan. 4, 2016

B2B marketers see major growth in mobile over next 2 years: Study

Research from AdMedia Partners found B2B marketers will increase their focus on mobile over the next two years in response to their audience spending more time on these devices.

By David Kirkpatrick • Jan. 4, 2016

Making money on smartphones gives publishers the most headaches: Study

Research from AdMonsters found that two-thirds of U.S. publishers report having trouble monetizing smartphone screens.

By David Kirkpatrick • Dec. 23, 2015

16 insiders weigh in on digital marketing in 2016

From social media to personalization and augmented reality, these trends will shake the ad industry in the new year.

By Natalia Angulo • Dec. 22, 2015

Mobile's popularity continues to climb in the B2B workplace: Study

According to research from eMarketer, the average non-voice time spent on mobile devices surpassed desktop and laptops for the first time in 2014.

By David Kirkpatrick • Dec. 22, 2015

4 charts that show how mobile won the holiday season

Between the rapid acceptance of e-commerce and mobile's growing presence, these two factors have helped upend the traditional shopping journey. 

By Natalia Angulo • Dec. 17, 2015

The Washington Post is actively refreshing its ad products

The Washington Post’s latest ad product, PostPulse, incorporates a brand’s media with a carousel that recommends Post content making the advertiser the reader’s "recommendation engine."

By David Kirkpatrick • Dec. 17, 2015

Yahoo and Jeep team up for native video ad 'test drive'

Yahoo released a case study on a native video ad campaign with Jeep that found the auto brand saw a 50% lift in view rate, showing the value of the format.

By David Kirkpatrick • Dec. 17, 2015

Personalization is the key to email success: VB Insights

A new report from Venture Beat Insights found email clickthrough rates are down, but personalization gives both open and clickthrough rate a boost.

By David Kirkpatrick • Dec. 16, 2015

Powa takes print ad shopping beyond the QR code

Brands upload images used in print ads to Powa and users can just scan the ad with a smartphone rather than having to find and scan a QR code.

By David Kirkpatrick • Dec. 16, 2015

Rubicon Project paves way for header bidding in mobile apps

Rubicon Project’s FastLane product beta test for mobile app header bidding is seeing CPM increases of 300% in early results.

By David Kirkpatrick • Dec. 16, 2015