Movie marketers are using social apps like Whisper to reach millennials

Pixar ran a five-day campaign on mobile messaging app Whisper to market "The Good Dinosaur," and earlier this fall, Fox pushed a Sponsored Lens campaign for the new "Peanuts" film.

By David Kirkpatrick • Dec. 7, 2015

Facebook is finally rolling out live-streaming to all users

Facebook is fully entering the increasingly crowded live-stream space by making Live Video, its live-stream competitor to Periscope and Meerkat, available to all users.

By David Kirkpatrick • Dec. 7, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Google launches 'Trial Run Ads' with an eye on app installs

Google’s new “Trial Run Ads” let users demo app games for up to 60 seconds without downloading it, which the company hopes will help drive app installs.

By David Kirkpatrick • Dec. 7, 2015

Twitter's 'Promoted Moments' ads reportedly cost $1 million

For now Twitter is only offering “Promoted Moments” ads as part of a $1 million bundle with “Promoted Trends.”

By David Kirkpatrick • Dec. 7, 2015

One-third of Super Bowl marketers to advertise online only: Study

Research from AdParlor found 60% of brands and agencies plan on advertising around the Super Bowl, and 33% plan on online only ads.

By David Kirkpatrick • Dec. 4, 2015

Why social media is so attractive for advertisers heading into 2016

Social media ad spending went up 45% from 2013 to 2014, and the mobile video ad trend is sure to push that figure even higher this year.

By David Kirkpatrick • Dec. 3, 2015

Publishers will finally be able to link to content outside Snapchat

In a welcome change for Snapchat’s Discover partners, they can now link to their content outside of the platform, such as on Twitter and Facebook.

By David Kirkpatrick • Dec. 2, 2015

3 'Cyber Week' takeaways for marketers

Promotions are being stretched out, Black Friday crowds are moving online, and mobile is having a big holiday season.

By Natalia Angulo • Dec. 1, 2015

Snapchat snagged Apple's Beats for a Sponsored Lens

Beats ran a Black Friday Snapchat Sponsored Lens ad set to Drake’s music, becoming the first consumer brand with a campaign on the messaging apps' new ad offering.

By David Kirkpatrick • Nov. 30, 2015

Google's AMP Project will begin sending publishers traffic in early 2016

Publishers are lining up to work with Google's Accelerated Mobile Pages, which officially launched in October. Similar to Facebook's Instant Articles, the AMP project will offer mobile readers a streamlined content experience.

By David Kirkpatrick • Nov. 30, 2015

German publisher Axel Springer is taking iOS 9 ad-blocking app to court

Axel Springer recently bought a controlling stake in digital publishing site Business Insider for $343 million. It contends ad blocking poses a threat to the long-term existence of online journalism.

By David Kirkpatrick • Nov. 25, 2015

Why Sephora is betting on Snapchat to boost app downloads during the holidays

Cosmetics retailer Sephora is advertising early Black Friday deals on Snapchat to drive app downloads.

By David Kirkpatrick • Nov. 25, 2015

Marketers can finally target ads on Snapchat with new 'audience bundles'

Separately, Snapchat's latest live video feature, Story Explorer, is set to roll out to New York and Los Angeles initially.

By David Kirkpatrick • Nov. 24, 2015

Snapchat ad campaigns are reportedly up to $600K cheaper this year

However, marketers working with YouTube, Vine and Instagram influencers get performance reports, those working with Snapchat are relying on screenshots of that influencer’s personal metrics screen.

By David Kirkpatrick • Nov. 23, 2015

Mobile video viewing is on the rise: Yahoo study

Smartphone video views are up 60% over PC and laptop views year-over-over, according to new Yahoo research.

By David Kirkpatrick • Nov. 23, 2015

AOL's Millennial, Rentrak team up on TV retargeting on mobile

TV Commercial Retargeting is Millennial Media’s first new product since being acquired by AOL.

By David Kirkpatrick • Nov. 20, 2015

Sports marketers bring brief, impactful content to life on Vine

Sports marketers are using the fast-loop video app Vine for everything from a highlight reel to crowd shots.

By David Kirkpatrick • Nov. 20, 2015

The final push: A guide to holiday marketing

With the Black Friday and Cyber Monday rushing toward us, here are some last-minute tips you can add to your holiday marketing this year.

By David Kirkpatrick • Nov. 19, 2015

Google now allows users to experience mobile apps without downloading them

Currently Google App Streaming, which could potentially become a driving source of organic app downloads, is limited to nine partners, including Hotel Tonight and New York Subway.

By David Kirkpatrick • Nov. 19, 2015

Marketers might win big with Pandora's Rdio purchase

Pandora’s acquisition of Rdio offers marketers a global audience for ad targeting for the first time.

By David Kirkpatrick • Nov. 18, 2015

Why B2B e-commerce will only continue to gain traction

For starters, millennials and mobile are two trends that point toward increased B2B e-commerce acceptance.

By David Kirkpatrick • Nov. 17, 2015

In time for the holidays, YouTube makes Shopping ads available to all

The holidays came early for advertisers: TrueView for Shopping and Shopping ads on YouTube are now both available in AdWords.

By David Kirkpatrick • Nov. 17, 2015

Who will benefit from DoubleClick's new mobile ad offering? Publishers

Google’s DoubleClick ad exchange is boosting publishers’ rates as much as 30% for mobile ads.

By David Kirkpatrick • Nov. 16, 2015

Snapchat to add the Wall Street Journal to its Discover portal

In a somewhat surprise move for both parties, the Wall Street Journal is set to become the newest Snapchat Discover channel.

By David Kirkpatrick • Nov. 16, 2015

Publishers want Facebook to make ad changes with Instant Articles

Facebook’s Instant Articles publisher partners say they aren’t getting their expected ad revenue.

By David Kirkpatrick • Nov. 16, 2015