Publishers want Facebook to make ad changes with Instant Articles

Facebook’s Instant Articles publisher partners say they aren’t getting their expected ad revenue.

By David Kirkpatrick • Nov. 16, 2015

How AvatarLabs created the first Snapchat 'Sponsored Lens' ad

To promote the "Peanuts Movie," 20th Century Fox ran the first ever Snapchat "Sponsored Lens" campaign and Marketing Dive has the inside scoop on how creative firm AvatarLabs built the ad.

By David Kirkpatrick • Nov. 16, 2015

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

There's a strong link between personalization and improved email marketing: Study

According to new research from Venture Beat, personalization increases email open rates for 95% of marketers.

By David Kirkpatrick • Nov. 13, 2015

6 advertisers are already testing Facebook's updated 360-degree videos

Facebook on Thursday pushed out an update to 360-degree video making it viewable on the web, Android and iOS devices.

By David Kirkpatrick • Nov. 13, 2015

Snapchat now offers call-to-action ad unit

Snapchat’s new ad unit requires users to swipe up to view a campaign, in this case, a full trailer for the Activision game "Call of Duty: Black Ops 3."

By David Kirkpatrick • Nov. 12, 2015

Facebook's Notify app is out, ready to take over users' home screens

Notify, the standalone app from Facebook that launched Wednesday, is Facebook’s latest move to become the go-to resource for news updates.

By David Kirkpatrick • Nov. 12, 2015

App install ads are leading mobile advertising spend

App install ads now account for billions of dollars in mobile ad spending, accounting for more than 10% of mobile ad budgets.

By David Kirkpatrick • Nov. 11, 2015

Facebook looks to lure advertisers using mobile users' location data

Brick-and-mortar businesses will be able to target potential shoppers in and around stores with Facebook's latest ad offering: up-to-date geolocated demographics for targeted ads.

By David Kirkpatrick • Nov. 6, 2015

Why smart holiday marketing shines the spotlight on mobile

Holiday marketing can be hectic, but your strategy shouldn't be static, and the mobile marketing channel is key to bridging omnichannel efforts this season.

By David Kirkpatrick • Nov. 5, 2015

Facebook is launching its standalone news app next week

Notify, Facebook’s new standalone news app, will include content from media partners including Vogue, CBS, CNN and the Washington Post.

By David Kirkpatrick • Nov. 5, 2015

With eyes on mobile and video, Facebook hits 1B daily active users

The social media company reported that a whopping 78% of its ad revenue comes from mobile. 

By Natalia Angulo • Nov. 5, 2015

Only 7% of marketers say creative assets are helping hit marketing goals: Survey

Research from Curalate and the Internet Marketing Association on how brands leverage images in their marketing also found most marketers want to tie visual content to specific channels.

By David Kirkpatrick • Nov. 4, 2015

Pinterest adds ecommerce feature 'Buyable Pins' to Android

Pinterest rolled out Buyable Pins on iOS this summer and has finally included the feature on Android devices as well.

By David Kirkpatrick • Nov. 4, 2015

Bing rolls out new ad features for holiday shopping season

New Bing Shopping Campaign features include Bing Product Ads for mobile, support for both new and refurbished products, and new metrics offered in beta

By David Kirkpatrick • Nov. 3, 2015

Facebook unveils 'video light' ad unit called Slideshow

Facebook’s latest ad offering is designed to create a video-ad like experience and is geared for areas with slow or unreliable mobile connections in emerging markets.

By David Kirkpatrick • Oct. 30, 2015

Stoli's latest mobile ad utilizes touch technology to 'pour you a drink'

Getting even more personal with mobile users, Stoli’s new mobile ad campaign uses touch technology, making it seem like a cocktail is being made right in users' hands.

By David Kirkpatrick • Oct. 30, 2015

Marketers are looking to monetize wearables

More and more marketers see wearable technology the logical next channel after mobile to reach their audience.

By David Kirkpatrick • Oct. 29, 2015

Twitter's user growth stalls as analysts question future plans

Twitter shares reacted poorly to the earnings report, while Dorsey asked investors for patience to show meaningful user growth.

By Natalia Angulo • Oct. 28, 2015

Why mobile is the big thing right now — and how it's changing advertising

Mobile's share of digital advertising revenues has skyrocketed over the last five years.

By Natalia Angulo • Oct. 27, 2015

Twitter is beta testing in-app native video ads

At Twitter’s Flight developer conference, the social media company also announced features to help brands manage customer service functions.

By David Kirkpatrick • Oct. 23, 2015

Google refines search data tool to attract more retailers

The move comes as more customers are turning to Amazon to start their shopping research. 

By Daphne Howland • Oct. 22, 2015

On Facebook, lightning bolts on articles signal optimized reading

Facebook has expanded its publisher roster for Instant Articles, but faces mounting competition from Google and Twitter’s Accelerated Mobile Pages project and the Snapchat Discover portal.

By David Kirkpatrick • Oct. 22, 2015

U.S. digital advertising at record high in first half of 2015: IAB

The $27.5 billion in digital ad spending in the first half of the year set a record going back almost 20 years since the Interactive Advertising Bureau started tracking the figure.

By David Kirkpatrick • Oct. 22, 2015

Apple is persuading users to avoid ads on its mobile News app

When some ads on Apple’s mobile news app are clicked users are prompted with a call-to-action to view the ad or not.

By David Kirkpatrick • Oct. 21, 2015

Coca-Cola dives into Snapchat marketing

While 60% to 70% of Snapchat users tend to turn off an ad just three seconds in, Coca-Cola found a way to hook consumers for full 10-second spots at a completion rate of 54%.

By Carolyn Heneghan • Oct. 20, 2015