For Net-a-Porter's first iPhone app, users will pay for content

Net-a-Porter’s new iPhone app joins its existing print and iPad versions and will be free to download, which will be both ad- and subscriber-supported.

By David Kirkpatrick • Dec. 15, 2015

Ad blocker Purify touts data savings to lure users

Ad blocking software firm Purify wants users to think about data costs built into ads, but the more important issue might be slow-loading ads rather than data size.

By David Kirkpatrick • Dec. 15, 2015

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Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Has 'advertising' swerved toward bad word territory?

Advertising is a mixed bag of positive and negative sentiment, but transparency can pave the road to acceptance.

By David Kirkpatrick • Dec. 14, 2015

Google says Pinterest is testing AMP in its mobile apps

Google will start driving AMP traffic via Google Search in February and has announced a number of publishers and messaging apps already on board with the open source project.

By David Kirkpatrick • Dec. 10, 2015

Facebook expands Instant Articles ads, appeasing publishers

Publishers complained that Facebook’s Instant Articles ad policies were too restrictive so the social media behemoth has altered the amount and type of advertising on the app.

By David Kirkpatrick • Dec. 10, 2015

34% of mobile programmatic traffic is at risk of fraud: Study

A study on mobile programmatic fraud by AppLift and Forensiq found CPC and CPI campaigns were less at risk for fraud than CPM campaigns.

By David Kirkpatrick • Dec. 10, 2015

Mozilla has released a content blocker for iOS 9

Mozilla’s iOS 9 content blocker, Focus by Firefox, is designed to block ads as well as content containing trackers.

By David Kirkpatrick • Dec. 9, 2015

How mobile shopping data can help brands beyond the holidays

Marketers can take advantage of holiday shopping on mobile devices to capture real-time consumer data and use it to improve future shopping experiences for consumers.

By Natalia Angulo • Dec. 9, 2015

52% of ad impressions happen post-purchase: Study

Research from Purch and comScore looked a wide range of data streams around tech purchases, and found reviews resonate more than product news with tech products.

By David Kirkpatrick • Dec. 9, 2015

Mobile email accounted for 76% of opens on Black Friday: Study

Research from Movable Ink on email marketing over the Black Friday/Cyber Monday weekend found average open rates for mobile email above 60%.

By David Kirkpatrick • Dec. 8, 2015

Marketers ignore Vine as new social video formats pop up

Twitter’s six-second video format Vine has been supplanted by brands like Facebook, Snapchat and YouTube that have been offering new video options.

By David Kirkpatrick • Dec. 8, 2015

4 strategies marketers should keep top of mind going into 2016

From the value of email to the influence of social media and mobile advertising, the year ahead stacks up to be a customer-centric space for digital marketers.

By David Kirkpatrick • Dec. 7, 2015

Movie marketers are using social apps like Whisper to reach millennials

Pixar ran a five-day campaign on mobile messaging app Whisper to market "The Good Dinosaur," and earlier this fall, Fox pushed a Sponsored Lens campaign for the new "Peanuts" film.

By David Kirkpatrick • Dec. 7, 2015

Facebook is finally rolling out live-streaming to all users

Facebook is fully entering the increasingly crowded live-stream space by making Live Video, its live-stream competitor to Periscope and Meerkat, available to all users.

By David Kirkpatrick • Dec. 7, 2015

Google launches 'Trial Run Ads' with an eye on app installs

Google’s new “Trial Run Ads” let users demo app games for up to 60 seconds without downloading it, which the company hopes will help drive app installs.

By David Kirkpatrick • Dec. 7, 2015

Twitter's 'Promoted Moments' ads reportedly cost $1 million

For now Twitter is only offering “Promoted Moments” ads as part of a $1 million bundle with “Promoted Trends.”

By David Kirkpatrick • Dec. 7, 2015

One-third of Super Bowl marketers to advertise online only: Study

Research from AdParlor found 60% of brands and agencies plan on advertising around the Super Bowl, and 33% plan on online only ads.

By David Kirkpatrick • Dec. 4, 2015

Why social media is so attractive for advertisers heading into 2016

Social media ad spending went up 45% from 2013 to 2014, and the mobile video ad trend is sure to push that figure even higher this year.

By David Kirkpatrick • Dec. 3, 2015

Publishers will finally be able to link to content outside Snapchat

In a welcome change for Snapchat’s Discover partners, they can now link to their content outside of the platform, such as on Twitter and Facebook.

By David Kirkpatrick • Dec. 2, 2015

3 'Cyber Week' takeaways for marketers

Promotions are being stretched out, Black Friday crowds are moving online, and mobile is having a big holiday season.

By Natalia Angulo • Dec. 1, 2015

Snapchat snagged Apple's Beats for a Sponsored Lens

Beats ran a Black Friday Snapchat Sponsored Lens ad set to Drake’s music, becoming the first consumer brand with a campaign on the messaging apps' new ad offering.

By David Kirkpatrick • Nov. 30, 2015

Google's AMP Project will begin sending publishers traffic in early 2016

Publishers are lining up to work with Google's Accelerated Mobile Pages, which officially launched in October. Similar to Facebook's Instant Articles, the AMP project will offer mobile readers a streamlined content experience.

By David Kirkpatrick • Nov. 30, 2015

German publisher Axel Springer is taking iOS 9 ad-blocking app to court

Axel Springer recently bought a controlling stake in digital publishing site Business Insider for $343 million. It contends ad blocking poses a threat to the long-term existence of online journalism.

By David Kirkpatrick • Nov. 25, 2015

Why Sephora is betting on Snapchat to boost app downloads during the holidays

Cosmetics retailer Sephora is advertising early Black Friday deals on Snapchat to drive app downloads.

By David Kirkpatrick • Nov. 25, 2015

Marketers can finally target ads on Snapchat with new 'audience bundles'

Separately, Snapchat's latest live video feature, Story Explorer, is set to roll out to New York and Los Angeles initially.

By David Kirkpatrick • Nov. 24, 2015