Flipboard ramps up its ad targeting capabilities

Facing competition from the likes of Apple News, Flipboard is tapping user behavior and personalization choices to increase ad targeting.

By David Kirkpatrick • Oct. 20, 2015

Punctuation makes all the difference in email open rates

Retention Science research finds higher conversions for percent deals over dollar deals, and “?” beats “!” in subject lines for opens.

By David Kirkpatrick • Oct. 19, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Why people watch video ads: HBR

Research from the Harvard Business Review (HBR) found video ad success in terms of grabbing viewers’ attention is based on context.

By David Kirkpatrick • Oct. 16, 2015

Chobani to launch Snapchat campaign for college football fans

This is the first time Chobani has created content specifically for a Snapchat story, College Game Day Live.

By Carolyn Heneghan • Oct. 16, 2015

Global email deliverability down 4%: Report

An email deliverability study by Return Path found over 20% of all email sent globally goes undelivered.

By David Kirkpatrick • Oct. 14, 2015

Facebook is testing a dedicated video channel

Facebook’s new video tab is a move to more directly compete with YouTube for eyeballs and ad dollars.

By David Kirkpatrick • Oct. 14, 2015

Why marketers should jump on the mobile app install ads trend

According to Yahoo’s vice president and industry lead for entertainment, mobile app install ads are key for building an audience.

By David Kirkpatrick • Oct. 14, 2015

Zappos takes on Google in promotional standoff

In a lighthearted prank, the online retailer accepted cupcakes in exchange for more-valuable prizes. 

By Ian P. Murphy • Oct. 9, 2015

Facebook's Lead Ads streamline lead gen on mobile

Lead generation through online forms is difficult at best on mobile devices, but Facebook has an answer.

By David Kirkpatrick • Oct. 8, 2015

Verizon to share mobile browsing data with AOL

Verizon bought AOL in part to create an internal ad network, and beginning in November that network will include Verizon customers' mobile browsing data.

By David Kirkpatrick • Oct. 8, 2015

72% of U.S. marketers look to spend budgets on Instagram: Study

Recent research found that U.S. marketers see Instagram as the most attractive fast-growing platform for advertising, followed by other visual social media networks including Pinterest and Snapchat.

By David Kirkpatrick • Oct. 8, 2015

Google's Accelerated Mobile Pages Project becomes a bit more clear

Google and Twitter are working together on an open-source project to deliver cached mobile webpages quickly, similar to Facebook’s Instant Articles.

By David Kirkpatrick • Oct. 8, 2015

How marketers can cut through the holiday inbox clutter

As marketers keep shifting ad money to visual social media platforms, they shouldn't see email as an afterthought this holiday season.

By David Kirkpatrick • Oct. 8, 2015

Twitter to test 'Promoted Moments' in coming weeks

Moments is arguably the biggest product change Twitter has made since adding images to tweets.

By Natalia Angulo • Oct. 7, 2015

Diesel goes big in mobile programmatic ads for fall campaign

For its fall campaign Diesel is opting to target its millennial audience on Shazam and Tinder rather than Facebook and Twitter.

By David Kirkpatrick • Oct. 7, 2015

Twitter launches Moments, its curated news experience

The social site hopes the new feature, also known as Project Lightning, is the answer to its slow user growth. 

By Natalia Angulo • Oct. 6, 2015

Facebook expands Suggested Video to more mobile users' feeds

The feature allows users to click on a video on their new feed and be led to a collection of all of that publisher’s videos along with related clips.

By David Kirkpatrick • Oct. 6, 2015

How 4 ad tech challenges may push marketers to rethink their digital strategies

PubMatic’s CEO Rajeev Goel offers insights into the top four ad technology threats facing today's digital marketer – ad fraud, ad blocking, viewability and mobile.

By David Kirkpatrick • Oct. 6, 2015

Dispatches from Ad Week 2015: Zeroing in on people-based marketing

Talk turned to people-based marketing during the second half of Ad Week, as chatter about advertising’s mobile future sparked questions regarding metrics.

By Natalia Angulo • Oct. 2, 2015

Dispatches from Ad Week 2015: Advertising's mobile future and the importance of micro-moments

Debates over the future of advertising centered around mobile, data, micro-moments and ad-blocking at AWXII.

By Natalia Angulo • Sept. 30, 2015

Study: Marketers who want to reach Gen Z and young millennials should go mobile

Research from IAB and Qriously finds college students cite seeing relevant ads on smartphones more than the average smartphone user

By David Kirkpatrick • Sept. 30, 2015

Facebook's Sheryl Sandberg: 'We have a Super Bowl on mobile every day'

At Advertising Week, Facebook's COO said the shift to mobile is already here.

By Natalia Angulo • Sept. 30, 2015

Yahoo CEO Marissa Mayer: Better ads will stop ad blocking

Mayer believes native ads — a focus for Yahoo — will help prevent consumers from using ad blockers. 

By David Kirkpatrick • Sept. 29, 2015

Amid ad blocking fears, Vogue UK is getting readers to engage with ads

Somehow, someway, 82% of Vogue UK’s readership is engaging with ads online.

By David Kirkpatrick • Sept. 29, 2015

Mobile marketing tips for your holiday season campaigns

Planning ahead and pushing campaigns out early are at the core of successful mobile holiday marketing strategies.

By David Kirkpatrick • Sept. 29, 2015