Facebook unveils 'video light' ad unit called Slideshow

Facebook’s latest ad offering is designed to create a video-ad like experience and is geared for areas with slow or unreliable mobile connections in emerging markets.

By David Kirkpatrick • Oct. 30, 2015

Stoli's latest mobile ad utilizes touch technology to 'pour you a drink'

Getting even more personal with mobile users, Stoli’s new mobile ad campaign uses touch technology, making it seem like a cocktail is being made right in users' hands.

By David Kirkpatrick • Oct. 30, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Marketers are looking to monetize wearables

More and more marketers see wearable technology the logical next channel after mobile to reach their audience.

By David Kirkpatrick • Oct. 29, 2015

Twitter's user growth stalls as analysts question future plans

Twitter shares reacted poorly to the earnings report, while Dorsey asked investors for patience to show meaningful user growth.

By Natalia Angulo • Oct. 28, 2015

Why mobile is the big thing right now — and how it's changing advertising

Mobile's share of digital advertising revenues has skyrocketed over the last five years.

By Natalia Angulo • Oct. 27, 2015

Twitter is beta testing in-app native video ads

At Twitter’s Flight developer conference, the social media company also announced features to help brands manage customer service functions.

By David Kirkpatrick • Oct. 23, 2015

Google refines search data tool to attract more retailers

The move comes as more customers are turning to Amazon to start their shopping research. 

By Daphne Howland • Oct. 22, 2015

On Facebook, lightning bolts on articles signal optimized reading

Facebook has expanded its publisher roster for Instant Articles, but faces mounting competition from Google and Twitter’s Accelerated Mobile Pages project and the Snapchat Discover portal.

By David Kirkpatrick • Oct. 22, 2015

U.S. digital advertising at record high in first half of 2015: IAB

The $27.5 billion in digital ad spending in the first half of the year set a record going back almost 20 years since the Interactive Advertising Bureau started tracking the figure.

By David Kirkpatrick • Oct. 22, 2015

Apple is persuading users to avoid ads on its mobile News app

When some ads on Apple’s mobile news app are clicked users are prompted with a call-to-action to view the ad or not.

By David Kirkpatrick • Oct. 21, 2015

Coca-Cola dives into Snapchat marketing

While 60% to 70% of Snapchat users tend to turn off an ad just three seconds in, Coca-Cola found a way to hook consumers for full 10-second spots at a completion rate of 54%.

By Carolyn Heneghan • Oct. 20, 2015

Flipboard ramps up its ad targeting capabilities

Facing competition from the likes of Apple News, Flipboard is tapping user behavior and personalization choices to increase ad targeting.

By David Kirkpatrick • Oct. 20, 2015

Punctuation makes all the difference in email open rates

Retention Science research finds higher conversions for percent deals over dollar deals, and “?” beats “!” in subject lines for opens.

By David Kirkpatrick • Oct. 19, 2015

Why people watch video ads: HBR

Research from the Harvard Business Review (HBR) found video ad success in terms of grabbing viewers’ attention is based on context.

By David Kirkpatrick • Oct. 16, 2015

Chobani to launch Snapchat campaign for college football fans

This is the first time Chobani has created content specifically for a Snapchat story, College Game Day Live.

By Carolyn Heneghan • Oct. 16, 2015

Global email deliverability down 4%: Report

An email deliverability study by Return Path found over 20% of all email sent globally goes undelivered.

By David Kirkpatrick • Oct. 14, 2015

Facebook is testing a dedicated video channel

Facebook’s new video tab is a move to more directly compete with YouTube for eyeballs and ad dollars.

By David Kirkpatrick • Oct. 14, 2015

Why marketers should jump on the mobile app install ads trend

According to Yahoo’s vice president and industry lead for entertainment, mobile app install ads are key for building an audience.

By David Kirkpatrick • Oct. 14, 2015

Zappos takes on Google in promotional standoff

In a lighthearted prank, the online retailer accepted cupcakes in exchange for more-valuable prizes. 

By Ian P. Murphy • Oct. 9, 2015

Facebook's Lead Ads streamline lead gen on mobile

Lead generation through online forms is difficult at best on mobile devices, but Facebook has an answer.

By David Kirkpatrick • Oct. 8, 2015

Verizon to share mobile browsing data with AOL

Verizon bought AOL in part to create an internal ad network, and beginning in November that network will include Verizon customers' mobile browsing data.

By David Kirkpatrick • Oct. 8, 2015

72% of U.S. marketers look to spend budgets on Instagram: Study

Recent research found that U.S. marketers see Instagram as the most attractive fast-growing platform for advertising, followed by other visual social media networks including Pinterest and Snapchat.

By David Kirkpatrick • Oct. 8, 2015

Google's Accelerated Mobile Pages Project becomes a bit more clear

Google and Twitter are working together on an open-source project to deliver cached mobile webpages quickly, similar to Facebook’s Instant Articles.

By David Kirkpatrick • Oct. 8, 2015

How marketers can cut through the holiday inbox clutter

As marketers keep shifting ad money to visual social media platforms, they shouldn't see email as an afterthought this holiday season.

By David Kirkpatrick • Oct. 8, 2015

Twitter to test 'Promoted Moments' in coming weeks

Moments is arguably the biggest product change Twitter has made since adding images to tweets.

By Natalia Angulo • Oct. 7, 2015