Mobile native video ads improve a range of metrics: Study

Research from Opera MediaWorks and comScore on mobile native video ads found those ads improved intent to purchase among other metrics.

By David Kirkpatrick • Sept. 25, 2015

Mobile app advertisers now have video ad option on Twitter

Twitter’s mobile users are watching a lot of video and now mobile app marketers can purchase video ads with an app download call-to-action on the social media platform.

By David Kirkpatrick • Sept. 25, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

UBS estimates Apple mobile ad-blocking will cost $1B in lost revenue

Apple mobile users can now block ads and even at an estimated $1 billion in lost revenue, UBS thinks the issue is "overblown."

By David Kirkpatrick • Sept. 25, 2015

360 degree video hits the Facebook News Feed

The first brands to take advantage of Facebook’s 360 degree video include Star Wars, SNL and GoPro.

By David Kirkpatrick • Sept. 25, 2015

Snapchat and its Discover publishers are at odds over ad sharing

Snapchat’s Discover portal publishers are understandably unhappy their ads can’t be shared by users.

By David Kirkpatrick • Sept. 24, 2015

Washington Post to run every daily story on Facebook Instant Articles

Facebook is expanding the reach and scope of Instant Articles, and the Washington Post is making its entire daily output available through the feature.

By David Kirkpatrick • Sept. 23, 2015

Apple refunding buyers of developer-pulled ad-blocking app

Ad-blocking app Peace briefly led paid apps in the App Store before the developer pulled it, and Apple is now automatically refunding purchasers of Peace.

By David Kirkpatrick • Sept. 23, 2015

Pandora is making a push into mobile video

Pandora is zeroing in on engagement and campaign ROI rather than mere clicks and app downloads, and believes mobile video will help achieve those goals.

By David Kirkpatrick • Sept. 22, 2015

Most millennials block ads and many Boomers see mobile ads unfavorably

Recent research found a large majority of millennials block digital ads; separate research shows Baby Boomers use smartphones but are wary of mobile advertising.

By David Kirkpatrick • Sept. 22, 2015

As ad blocking apps lead downloads in App Store, top seller pulls app

Apple’s iOS 9 upgrade came with the ability to block ads in the mobile Safari browser and ad block app developers are finding that users are jumping at the chance to do so.

By David Kirkpatrick • Sept. 21, 2015

Twitter's Project Lightning is coming into focus

Project Lightning, a Twitter product expected to launch this fall based around real-time events, was given a little more clarity by none other than the company's chief revenue officer.

By David Kirkpatrick • Sept. 17, 2015

EMarketer lowers ad spending growth estimate, digital on the rise

Global ad spending is still rising, but eMarketer lowered its estimate from March by $8.14 billion due to lower spending in Latin America, North America and Western Europe.

By David Kirkpatrick • Sept. 16, 2015

4C Insights is syncing TV and social media ads with instant ad buying

Marketers looking for an automated way to simultaneously run ads on social media and TV for a multitasking audience are in luck – and 4C Insight’s latest program can help.

By David Kirkpatrick • Sept. 16, 2015

Facebook is developing an app for 360-degree mobile video

The standalone "virtual reality" app Facebook is developing would allow mobile users to control their view of 360-degree videos by tilting their smartphones.

By David Kirkpatrick • Sept. 15, 2015

Verizon plans to keep customer data for its own advertising

Verizon is creating its own advertising ecosystem based on user data and it’s set to no longer share that data, including interest and location, with its tech partners.

By David Kirkpatrick • Sept. 14, 2015

Google and Twitter are joining forces for mobile 'instant articles'

Joining other companies such as Facebook, Snapchat and Apple, Google and Twitter are teaming up to offer mobile users news articles via an open source publishing project.

By David Kirkpatrick • Sept. 14, 2015

Publishers are poised to see traffic boosts with Apple News

Part of iOS 9 is a new Flipboard-style app called Apple News built into the software upgrade.

By David Kirkpatrick • Sept. 11, 2015

Instagram rolls out new 30-second videos for marketers

Among the changes announced by Instagram is a new 30 second video ad format, doubling the previous version.

By David Kirkpatrick • Sept. 10, 2015

Apple took the wraps off a new iPhone 6S, Watch, but didn't mention ad blocking

Apple’s annual developer event provided the first look at the latest iPhone, Apple TV and Apple Watch iterations.

By David Kirkpatrick • Sept. 10, 2015

U.S. Open, with the help of IBM, goes mobile in a big way

The U.S. Open knows more than half of its audience consumes mobile content and those users are getting access to real-time data from IBM and videos from Snapchat.

By David Kirkpatrick • Sept. 9, 2015

AOL has a way to go in the mobile advertising marketplace

AOL recently purchased Millennial Media to boost its mobile ad presence, but for now falls far short of marketplace leaders Google and Facebook.

By David Kirkpatrick • Sept. 9, 2015

Marketers are finding Snapchat has a fickle audience

Industry insiders found 70% of Snapchat video ad viewers left the ad within three seconds.

By David Kirkpatrick • Sept. 9, 2015

Report claiming ad blocking has cost $22B in losses this year may be off

A report on the cost of ad-blocking tech set the industry abuzz, and a BuzzFeed article, seeking to tamp concerns, is refuting the multi-billion dollar claim.

By David Kirkpatrick • Sept. 9, 2015

Marketers take note: Mobile email is on the rise, outpacing desktop

Mobile email opens account for around half of all email opens and that figure is only rising. Here are some helpful tips to improve your mobile email efforts.

By David Kirkpatrick • Sept. 8, 2015

All marketers now have access to native Gmail ads via AdWords

Google had been testing native Gmail ads in the freemail service since 2013, now all marketers can buy the ads.

By David Kirkpatrick • Sept. 8, 2015