Why marketers can't ignore mobile – and how they can integrate it into their strategies

A recent Cisco white paper on the mobile sector paints a rosy future for the category and drops some eye-catching stats – such as that mobile traffic has grown 4,000 times over last 10 years – showing mobile marketing is only just taking off.

By David Kirkpatrick • March 14, 2016

Trinity Mirror goes mobile to make up for print losses

The UK’s Trinity Mirror Group has been very active in the mobile space with 14 apps across its titles, including the Daily Mirror.

By David Kirkpatrick • March 14, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Verizon to pay $1.35M FCC fine for 'supercookie' violation

Verizon began using so called “supercookies” to track users at the end of 2012, but didn’t disclose that tracking or give consumers an opt-out option until a year ago.

By David Kirkpatrick • March 14, 2016

AOL: Mobile video strategy helps Bernie Sanders to surprise Michigan win

Revolution Messaging used mobile video via AOL to target 24-45 year olds in Michigan for the Bernie Sanders campaign and credit that tactic for the surprise win

By David Kirkpatrick • March 11, 2016

eMarketer: Digital ad spending will beat TV in 2017

A new report predicts digital spending will top TV for the first time.

By David Kirkpatrick • March 10, 2016

Instagram to roll out new Facebook-like features for advertisers

Instagram is adding new advertising options that will look very familiar to Facebook marketers.

By David Kirkpatrick • March 10, 2016

Study: 23% of consumers have smart home devices

As smart devices proliferate in the home, marketers are getting another valuable source of consumer data.

By David Kirkpatrick • March 9, 2016

New WordPress tools support Facebook Instant Articles

By offering WordPress users support for Facebook Instant Articles, small publishers will have easier access to the app’s readers.

By David Kirkpatrick • March 8, 2016

How to use real-time data for March Madness ad campaigns

Ubimo co-founder and CEO Ran Ben-Yair offers Marketing Dive readers tips for March Madness campaigns.

By David Kirkpatrick • March 8, 2016

Report: Facebook to open Messenger app to publishers

Facebook plans to allow publishers to distribute content through its mobile messaging app Messenger beginning in April, according to people familiar with the company's plans.

By David Kirkpatrick • March 7, 2016

Looking for a young audience? Try mobile messaging apps

Mobile messaging apps -- such as Facebook Messenger, Kik, and WhatsApp – are becoming an important marketing channel for reaching a young audience.

By David Kirkpatrick • March 7, 2016

Facebook Live Video to get priority in news feed

Facebook is now considering Live Video as a separate content type and will give it special consideration in the news feed algorithm.

By David Kirkpatrick • March 3, 2016

You can't change the weather, but AccuWeather sells it to marketers

The forecaster is providing weather data for real-time, geotargeted marketing campaigns.

By David Kirkpatrick • March 3, 2016

Survey: 57% of U.S. adults use ad blocking tech on desktops

Research from Retale found a majority of surveyed adults use ad blocking technology, with the highest use from millennials at 63%.

By David Kirkpatrick • March 2, 2016

Facebook testing lead generation for Instant Articles publishers

Select publishers are testing email newsletter signup forms at the bottom of published articles.

By David Kirkpatrick • March 2, 2016

Yahoo study: Gen X is the most influential generation by spending power

Yahoo took a look at Gen X and found a multitasking, smartphone-using and brand-aware generation.

By David Kirkpatrick • March 1, 2016

Digital retailers turn to email to battle shopping cart abandonment

According to Listrak research, shopping cart abandonment email among top 100 retailers has steadily risen over the last five years, reaching over 35% last year.

By David Kirkpatrick • Feb. 29, 2016

Snapchat sharpens its advertising strategy

The service has made recent moves that are turning the platform into a more typical social media advertising experience, including offering performance metrics.

By David Kirkpatrick • Feb. 29, 2016

Facebook launches Canvas, a full-screen mobile ad format

Its features include a full-screen immersive user experience and fast load times.

By David Kirkpatrick • Feb. 29, 2016

Instagram passes Twitter in active advertisers

The social platform says it now has over 200,000 active advertisers after rolling out numerous new ad formats over the last six months.

By David Kirkpatrick • Feb. 25, 2016

Under Armour shifts ad dollars from TV to digital

SVP of brand marketing Adrienne Lofton says the brand is moving from a 70-30 split of TV and digital ads to an even split.

By David Kirkpatrick • Feb. 25, 2016

Google, Yahoo, and ad blocking firm heatedly debate future of advertising

A Mobile World Congress panel on mobile advertising panelists did agree on one thing: Mobile advertising suffers from poor user experience and a lack of effective ads.

By David Kirkpatrick • Feb. 25, 2016

Facebook exec: 'Marketing,' not ads, coming to Messenger

Facebook Messenger users won’t be served ads, but brands will be able to use the platform to reach consumers. 

By David Kirkpatrick • Feb. 25, 2016

Report: Personalization one of the biggest trends in email marketing

Litmus asked 20 email marketing experts what the channel will look like in 2020 and increased personalization was one of the most cited trends. 

By David Kirkpatrick • Feb. 24, 2016

Video ads accelerate shift from desktop to mobile: Study

According to research from comScore Inc., Nielsen and ZenithOptimedia, 2015 was the first year that average daily time spent watching video on mobile devices surpassed desktop viewing.

By David Kirkpatrick • Feb. 23, 2016