Diesel goes big in mobile programmatic ads for fall campaign

For its fall campaign Diesel is opting to target its millennial audience on Shazam and Tinder rather than Facebook and Twitter.

By David Kirkpatrick • Oct. 7, 2015

Twitter launches Moments, its curated news experience

The social site hopes the new feature, also known as Project Lightning, is the answer to its slow user growth. 

By Natalia Angulo • Oct. 6, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook expands Suggested Video to more mobile users' feeds

The feature allows users to click on a video on their new feed and be led to a collection of all of that publisher’s videos along with related clips.

By David Kirkpatrick • Oct. 6, 2015

How 4 ad tech challenges may push marketers to rethink their digital strategies

PubMatic’s CEO Rajeev Goel offers insights into the top four ad technology threats facing today's digital marketer – ad fraud, ad blocking, viewability and mobile.

By David Kirkpatrick • Oct. 6, 2015

Dispatches from Ad Week 2015: Zeroing in on people-based marketing

Talk turned to people-based marketing during the second half of Ad Week, as chatter about advertising’s mobile future sparked questions regarding metrics.

By Natalia Angulo • Oct. 2, 2015

Dispatches from Ad Week 2015: Advertising's mobile future and the importance of micro-moments

Debates over the future of advertising centered around mobile, data, micro-moments and ad-blocking at AWXII.

By Natalia Angulo • Sept. 30, 2015

Study: Marketers who want to reach Gen Z and young millennials should go mobile

Research from IAB and Qriously finds college students cite seeing relevant ads on smartphones more than the average smartphone user

By David Kirkpatrick • Sept. 30, 2015

Facebook's Sheryl Sandberg: 'We have a Super Bowl on mobile every day'

At Advertising Week, Facebook's COO said the shift to mobile is already here.

By Natalia Angulo • Sept. 30, 2015

Yahoo CEO Marissa Mayer: Better ads will stop ad blocking

Mayer believes native ads — a focus for Yahoo — will help prevent consumers from using ad blockers. 

By David Kirkpatrick • Sept. 29, 2015

Amid ad blocking fears, Vogue UK is getting readers to engage with ads

Somehow, someway, 82% of Vogue UK’s readership is engaging with ads online.

By David Kirkpatrick • Sept. 29, 2015

Mobile marketing tips for your holiday season campaigns

Planning ahead and pushing campaigns out early are at the core of successful mobile holiday marketing strategies.

By David Kirkpatrick • Sept. 29, 2015

Ad-blocking app developer: Users don't want to block ads—they just want to block bad experiences

The release of iOS 9 allowed Apple users to block ads in the mobile Safari browser.

By David Kirkpatrick • Sept. 28, 2015

Mobile native video ads improve a range of metrics: Study

Research from Opera MediaWorks and comScore on mobile native video ads found those ads improved intent to purchase among other metrics.

By David Kirkpatrick • Sept. 25, 2015

Mobile app advertisers now have video ad option on Twitter

Twitter’s mobile users are watching a lot of video and now mobile app marketers can purchase video ads with an app download call-to-action on the social media platform.

By David Kirkpatrick • Sept. 25, 2015

UBS estimates Apple mobile ad-blocking will cost $1B in lost revenue

Apple mobile users can now block ads and even at an estimated $1 billion in lost revenue, UBS thinks the issue is "overblown."

By David Kirkpatrick • Sept. 25, 2015

360 degree video hits the Facebook News Feed

The first brands to take advantage of Facebook’s 360 degree video include Star Wars, SNL and GoPro.

By David Kirkpatrick • Sept. 25, 2015

Snapchat and its Discover publishers are at odds over ad sharing

Snapchat’s Discover portal publishers are understandably unhappy their ads can’t be shared by users.

By David Kirkpatrick • Sept. 24, 2015

Washington Post to run every daily story on Facebook Instant Articles

Facebook is expanding the reach and scope of Instant Articles, and the Washington Post is making its entire daily output available through the feature.

By David Kirkpatrick • Sept. 23, 2015

Apple refunding buyers of developer-pulled ad-blocking app

Ad-blocking app Peace briefly led paid apps in the App Store before the developer pulled it, and Apple is now automatically refunding purchasers of Peace.

By David Kirkpatrick • Sept. 23, 2015

Pandora is making a push into mobile video

Pandora is zeroing in on engagement and campaign ROI rather than mere clicks and app downloads, and believes mobile video will help achieve those goals.

By David Kirkpatrick • Sept. 22, 2015

Most millennials block ads and many Boomers see mobile ads unfavorably

Recent research found a large majority of millennials block digital ads; separate research shows Baby Boomers use smartphones but are wary of mobile advertising.

By David Kirkpatrick • Sept. 22, 2015

As ad blocking apps lead downloads in App Store, top seller pulls app

Apple’s iOS 9 upgrade came with the ability to block ads in the mobile Safari browser and ad block app developers are finding that users are jumping at the chance to do so.

By David Kirkpatrick • Sept. 21, 2015

Twitter's Project Lightning is coming into focus

Project Lightning, a Twitter product expected to launch this fall based around real-time events, was given a little more clarity by none other than the company's chief revenue officer.

By David Kirkpatrick • Sept. 17, 2015

EMarketer lowers ad spending growth estimate, digital on the rise

Global ad spending is still rising, but eMarketer lowered its estimate from March by $8.14 billion due to lower spending in Latin America, North America and Western Europe.

By David Kirkpatrick • Sept. 16, 2015

4C Insights is syncing TV and social media ads with instant ad buying

Marketers looking for an automated way to simultaneously run ads on social media and TV for a multitasking audience are in luck – and 4C Insight’s latest program can help.

By David Kirkpatrick • Sept. 16, 2015