Instagram ads are reportedly something of a bargain for marketers

Industry insiders have reported video ads on Instagram can cost as little as two cents per view, a better deal than video ads on Facebook, its parent company.

By David Kirkpatrick • Sept. 4, 2015

These are the first brands to test Facebook's 'immersive' mobile ads

Facebook’s new mobile ad format doesn’t have an official name yet but will include interactive elements, full screen video and other content.

By David Kirkpatrick • Sept. 4, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Apple's soon-to-launch News app already has 50 publishers on board

Apple is about to provide users with a News app and already has more than 50 publishers lined up.

By David Kirkpatrick • Sept. 4, 2015

AOL snatched up mobile ad tech firm Millennial Media for $238 million

AOL added Millennial Media, a mobile ad technology company, to its roster via a $238 million acquisition – thereby better positioning itself as an alternative to Facebook and Google.

By David Kirkpatrick • Sept. 4, 2015

Google is about to hit some mobile sites where it hurts – search

Websites relying on interstitial mobile app install ads are about get a surprise from Google as a looming mobile search ranking algorithm change comes into place.

By David Kirkpatrick • Sept. 3, 2015

Top 10 marketing trends you need to know

2015 has been all about social, mobile, video and more.

By Natalia Angulo • Sept. 3, 2015

Seismic for Outlook will let B2B marketers personalize email

Seismic for Outlook is designed to help B2B marketers include the correct sales collateral and personalize email sends.

By David Kirkpatrick • Sept. 2, 2015

Google unveiled a new animated logo

Google’s new logo is intended to reflect its multiple products and experiences across different devices, ditching the former serif font for a sleeker san serif alternative.

By David Kirkpatrick • Sept. 2, 2015

Mobile to pass desktop in ad spending this year

According to eMarketer, 2015 will be the year mobile ad spending surpasses desktop accounting for just under 52% of digital spending.

By David Kirkpatrick • Sept. 2, 2015

Apple is about to block mobile ads

The channel has been seen as a haven for marketers, but Apple is about to put a kibosh on mobile ads, supporting ad-blocking software in its iOS platform.

By David Kirkpatrick • Aug. 31, 2015

Snapchat reportedly charging for video ads 'viewable' for less than a second

Marketers have concerns about viewable standards for online ads, and Snapchat is seeminly proving them right as reports swirl of brands being charged for video ads viewed less than a second.

By David Kirkpatrick • Aug. 31, 2015

Google rolls out new interstitial mobile ads

Google has expanded its mobile ad formats to include full screen interstitial app install and text ads.

By David Kirkpatrick • Aug. 28, 2015

Martech firm Klaviyo just raised $1.5M

The investment group around the email marketing firm's funding round included martech insiders, including Accomplice.

By David Kirkpatrick • Aug. 27, 2015

Marketers want to track mobile ads – PlaceIQ could help out

Ad tech firm PlaceIQ uses data to track consumers based on location to help deliver relevant ads.

By David Kirkpatrick • Aug. 27, 2015

Tumblr opens In-App Sharing for mobile developers

Mobile developers have a new content distribution channel with Tumblr’s In-App Sharing, which is powered by mobile analytics platform Flurry.

By David Kirkpatrick • Aug. 27, 2015

CMOs reallocate budgets, concentrating dollars on digital

Research out of Duke University found CMOs are planning on spending more on their social, mobile and analytics efforts over the next year.

By David Kirkpatrick • Aug. 26, 2015

Why email deliverability should be top of mind for all marketers

Deliverability is not an email marketing topic that leads most marketers' concerns, but when your email doesn’t make it into clients' inboxes, it might as well not have even been sent.

By David Kirkpatrick • Aug. 25, 2015

Google, Facebook and Twitter are bridging the mobile ad, reader gap

There is a "mobile gap" between the number of readers compared to ad revenue, but three players – Facebook, Google and Twitter – have bridged that gap.

By David Kirkpatrick • Aug. 25, 2015

Research finds personalization boosts email open rates

Constant Contact conducted open rate research on more than 100 billion customer emails and found that personalizing email boosted opens by up to 150%.

By David Kirkpatrick • Aug. 25, 2015

Google officially adds tweets to desktop searches

Just as tweets go live in Google searches, the Internet giant is also reportedly testing video ads in search results.

By David Kirkpatrick • Aug. 24, 2015

Snapchat set to add Mashable and Vox.com to the Discover roster

While Mashable and Vox.com are set to join Snapchat Discover, there’s no timeline for the addition or word of which current publishers will be replaced.

By David Kirkpatrick • Aug. 24, 2015

Twitter is now selling autoplay video ads in third-party apps

Twitter is expanding its ad reach to non-users selling promoted tweets and videos on the Twitter Audience Platform to third-party apps.

By David Kirkpatrick • Aug. 21, 2015

Mobile ad buyers, sellers at odds over payment, viewability standards

Marketers are insisting on only paying for online ads that have been viewed, but a lack of mobile viewability metrics is fueling an already-raging debate.

By David Kirkpatrick • Aug. 21, 2015

Shopify and AdRoll join forces on e-commerce retargeting integration

Shopify’s e-commerce platform now includes AdRoll’s retargeted display ads across the web, mobile and social media.

By David Kirkpatrick • Aug. 21, 2015

Facebook wants to bridge the cross-platform ad-to-sale tracking divide

Tracking ad performance all the way through conversion to sale is a major goal for marketers – and a challenge. Facebook is ready to try its hand at fixing the issue and is currently running tests with brick-and-mortar stores.

By David Kirkpatrick • Aug. 20, 2015