Twitter is now selling autoplay video ads in third-party apps

Twitter is expanding its ad reach to non-users selling promoted tweets and videos on the Twitter Audience Platform to third-party apps.

By David Kirkpatrick • Aug. 21, 2015

Mobile ad buyers, sellers at odds over payment, viewability standards

Marketers are insisting on only paying for online ads that have been viewed, but a lack of mobile viewability metrics is fueling an already-raging debate.

By David Kirkpatrick • Aug. 21, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Shopify and AdRoll join forces on e-commerce retargeting integration

Shopify’s e-commerce platform now includes AdRoll’s retargeted display ads across the web, mobile and social media.

By David Kirkpatrick • Aug. 21, 2015

Facebook wants to bridge the cross-platform ad-to-sale tracking divide

Tracking ad performance all the way through conversion to sale is a major goal for marketers – and a challenge. Facebook is ready to try its hand at fixing the issue and is currently running tests with brick-and-mortar stores.

By David Kirkpatrick • Aug. 20, 2015

Facebook and Twitter are dominating real-time video streaming

Edging out smaller competition such as Meerkat, Twitter and Facebook are taking control of live video streaming.

By David Kirkpatrick • Aug. 18, 2015

Chiquita, Universal Pictures tag team on interactive 'Minions' mobile campaign

Interactive labels on bananas create an in-store mobile game experience based on Universal's 'Minions' for grocery shoppers.

By David Kirkpatrick • Aug. 17, 2015

Email marketing is getting more relevant with real-time data

A new report from eMarketer found email marketers are serious about improving segmentation and targeting, as well as the use of real-time data.

By David Kirkpatrick • Aug. 17, 2015

Marketers tackle the brave new vertical video world

With platforms including Periscope, Snapchat, Meerkat and even YouTube embracing vertical video, marketers are going to have to adapt with creative solutions.

By David Kirkpatrick • Aug. 14, 2015

Global mobile advertising revenue up 64.8% in 2014

Mobile display overtook mobile search as the dominant mobile adverting segment in 2014 with revenue surging to almost $32 billion.

By David Kirkpatrick • Aug. 14, 2015

Facebook is developing a mobile news app

Seemingly looking to gain inroads into Twitter’s wheelhouse, Facebook is creating a standalone app to deliver breaking news.

By David Kirkpatrick • Aug. 13, 2015

Facebook expands video ads to third-party apps

Facebook is prepped to dramatically increase its $2.9 billion mobile ad haul from Q2.

By David Kirkpatrick • Aug. 12, 2015

Epsilon and Klout partner to combine social influence and email data

Klout offers 700 million social media profiles to provide marketers with influencer data.

By David Kirkpatrick • Aug. 12, 2015

Six pillars of programmatic ad buying strategies

Programmatic ad buying is expected to take up 60% of all ad budgets within two years, here are some buying strategies for these ads.

By David Kirkpatrick • Aug. 11, 2015

Apple and Google are promoting mobile app deep linking

Mobile deep linking will be key for marketers’ app re-engagement and ability to move users from app to app.

By David Kirkpatrick • Aug. 11, 2015

MediaBrix updates Breakthrough Moments to enhance emotional targeting on mobile

The technology behind MediaBrix's Breakthrough Moments uses metrics from consumer interest to biometric data to target ideal emotional timing for mobile ads.

By David Kirkpatrick • Aug. 11, 2015

Target is running digitally interactive print ads in Vogue's September issue

Readers of the print edition of Vogue's iconic September issue will find ads that use visual recognition to send readers on an interactive online experience.

By David Kirkpatrick • Aug. 11, 2015

Twitter revamps mobile ad-bidding options; Costolo reportedly making a full exit

Mobile advertisers have new options for bidding on ads on Twitter, including optimized action and cost-per-install bidding.

By David Kirkpatrick • Aug. 10, 2015

Ad-blocking research makes mobile even more attractive for marketers

Recent research from Genesis Media on ad-blocking software found just 3% of respondents used the technology on mobile devices.

By David Kirkpatrick • Aug. 6, 2015

Celebrities can now live stream on Facebook – marketers have to wait

Facebook joined the live stream marketplace, but is only making the tool available for verified accounts for public figures.

By David Kirkpatrick • Aug. 6, 2015

Facebook is letting mobile app advertisers keep device-level data

Facebook recently told advertisers they would lose the ability to track device-level data from mobile app ads, but ended up changing course to allow tracking.

By David Kirkpatrick • Aug. 5, 2015

New York Times is launching a mobile ad platform

The Grey Lady's new mobile ad platform will be called Mobile Moments and will be available on smartphone apps and the mobile website.

By David Kirkpatrick • Aug. 5, 2015

Why marketers should use data, multi-modal channels to their advantage

Industry insiders attest data is key to modern marketing, but figuring out how to decipher and then implement it in a multi-channel world doesn't need to be hard.

By David Kirkpatrick • Aug. 4, 2015

Facebook looks to leverage live events

Taking a cue from its social media competition, Facebook enhances Place Tips with live event features.

By David Kirkpatrick • Aug. 4, 2015

Yahoo's Gemini ad platform looks to mobile

Yahoo’s marketplace performance has been underwhelming, but is mobile ad tech an answer?

By David Kirkpatrick • Aug. 4, 2015

Survey: Majority of marketers are concerned about deliverability

Research from Market Measurement found over 70% of U.S. media executives worried about deliverability across digital, mobile and social media channels.

By David Kirkpatrick • Aug. 3, 2015