Facebook is developing an app for 360-degree mobile video

The standalone "virtual reality" app Facebook is developing would allow mobile users to control their view of 360-degree videos by tilting their smartphones.

By David Kirkpatrick • Sept. 15, 2015

Verizon plans to keep customer data for its own advertising

Verizon is creating its own advertising ecosystem based on user data and it’s set to no longer share that data, including interest and location, with its tech partners.

By David Kirkpatrick • Sept. 14, 2015

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By Marketing Dive staff

Google and Twitter are joining forces for mobile 'instant articles'

Joining other companies such as Facebook, Snapchat and Apple, Google and Twitter are teaming up to offer mobile users news articles via an open source publishing project.

By David Kirkpatrick • Sept. 14, 2015

Publishers are poised to see traffic boosts with Apple News

Part of iOS 9 is a new Flipboard-style app called Apple News built into the software upgrade.

By David Kirkpatrick • Sept. 11, 2015

Instagram rolls out new 30-second videos for marketers

Among the changes announced by Instagram is a new 30 second video ad format, doubling the previous version.

By David Kirkpatrick • Sept. 10, 2015

Apple took the wraps off a new iPhone 6S, Watch, but didn't mention ad blocking

Apple’s annual developer event provided the first look at the latest iPhone, Apple TV and Apple Watch iterations.

By David Kirkpatrick • Sept. 10, 2015

U.S. Open, with the help of IBM, goes mobile in a big way

The U.S. Open knows more than half of its audience consumes mobile content and those users are getting access to real-time data from IBM and videos from Snapchat.

By David Kirkpatrick • Sept. 9, 2015

AOL has a way to go in the mobile advertising marketplace

AOL recently purchased Millennial Media to boost its mobile ad presence, but for now falls far short of marketplace leaders Google and Facebook.

By David Kirkpatrick • Sept. 9, 2015

Marketers are finding Snapchat has a fickle audience

Industry insiders found 70% of Snapchat video ad viewers left the ad within three seconds.

By David Kirkpatrick • Sept. 9, 2015

Report claiming ad blocking has cost $22B in losses this year may be off

A report on the cost of ad-blocking tech set the industry abuzz, and a BuzzFeed article, seeking to tamp concerns, is refuting the multi-billion dollar claim.

By David Kirkpatrick • Sept. 9, 2015

Marketers take note: Mobile email is on the rise, outpacing desktop

Mobile email opens account for around half of all email opens and that figure is only rising. Here are some helpful tips to improve your mobile email efforts.

By David Kirkpatrick • Sept. 8, 2015

All marketers now have access to native Gmail ads via AdWords

Google had been testing native Gmail ads in the freemail service since 2013, now all marketers can buy the ads.

By David Kirkpatrick • Sept. 8, 2015

Factual inks location data deals with Facebook and Apple

The deal news comes as location is becoming seen as the mobile equivalent to the cookie on the desktop for advertising.

By David Kirkpatrick • Sept. 8, 2015

Heineken USA is running a 'free beer' campaign on Facebook and Twitter

Seeking to boost its audience in selected cities, Heineken is offering a free beer to Facebook and Twitter users via link sent to their mobile phones.

By David Kirkpatrick • Sept. 8, 2015

Mobile is no longer a safe haven for the ad block-averse, at least not on Apple iOS 9

The iOS 9 mobile Safari browser will include ad-blocking capabilities, and online publishers, marketers and ad platforms reliant on mobile ads should be alert about its impact on revenue.

By David Kirkpatrick • Sept. 4, 2015

It's never too early to start holiday marketing plans, new research shows

Marketers should always be ahead of the game in planning around known events such as the holiday season, but they also need to realize that shoppers are getting started earlier than ever as well.

By David Kirkpatrick • Sept. 4, 2015

Instagram ads are reportedly something of a bargain for marketers

Industry insiders have reported video ads on Instagram can cost as little as two cents per view, a better deal than video ads on Facebook, its parent company.

By David Kirkpatrick • Sept. 4, 2015

These are the first brands to test Facebook's 'immersive' mobile ads

Facebook’s new mobile ad format doesn’t have an official name yet but will include interactive elements, full screen video and other content.

By David Kirkpatrick • Sept. 4, 2015

Apple's soon-to-launch News app already has 50 publishers on board

Apple is about to provide users with a News app and already has more than 50 publishers lined up.

By David Kirkpatrick • Sept. 4, 2015

AOL snatched up mobile ad tech firm Millennial Media for $238 million

AOL added Millennial Media, a mobile ad technology company, to its roster via a $238 million acquisition – thereby better positioning itself as an alternative to Facebook and Google.

By David Kirkpatrick • Sept. 4, 2015

Google is about to hit some mobile sites where it hurts – search

Websites relying on interstitial mobile app install ads are about get a surprise from Google as a looming mobile search ranking algorithm change comes into place.

By David Kirkpatrick • Sept. 3, 2015

Top 10 marketing trends you need to know

2015 has been all about social, mobile, video and more.

By Natalia Angulo • Sept. 3, 2015

Seismic for Outlook will let B2B marketers personalize email

Seismic for Outlook is designed to help B2B marketers include the correct sales collateral and personalize email sends.

By David Kirkpatrick • Sept. 2, 2015

Google unveiled a new animated logo

Google’s new logo is intended to reflect its multiple products and experiences across different devices, ditching the former serif font for a sleeker san serif alternative.

By David Kirkpatrick • Sept. 2, 2015

Mobile to pass desktop in ad spending this year

According to eMarketer, 2015 will be the year mobile ad spending surpasses desktop accounting for just under 52% of digital spending.

By David Kirkpatrick • Sept. 2, 2015