Apple is about to block mobile ads

The channel has been seen as a haven for marketers, but Apple is about to put a kibosh on mobile ads, supporting ad-blocking software in its iOS platform.

By David Kirkpatrick • Aug. 31, 2015

Snapchat reportedly charging for video ads 'viewable' for less than a second

Marketers have concerns about viewable standards for online ads, and Snapchat is seeminly proving them right as reports swirl of brands being charged for video ads viewed less than a second.

By David Kirkpatrick • Aug. 31, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Google rolls out new interstitial mobile ads

Google has expanded its mobile ad formats to include full screen interstitial app install and text ads.

By David Kirkpatrick • Aug. 28, 2015

Martech firm Klaviyo just raised $1.5M

The investment group around the email marketing firm's funding round included martech insiders, including Accomplice.

By David Kirkpatrick • Aug. 27, 2015

Marketers want to track mobile ads – PlaceIQ could help out

Ad tech firm PlaceIQ uses data to track consumers based on location to help deliver relevant ads.

By David Kirkpatrick • Aug. 27, 2015

Tumblr opens In-App Sharing for mobile developers

Mobile developers have a new content distribution channel with Tumblr’s In-App Sharing, which is powered by mobile analytics platform Flurry.

By David Kirkpatrick • Aug. 27, 2015

CMOs reallocate budgets, concentrating dollars on digital

Research out of Duke University found CMOs are planning on spending more on their social, mobile and analytics efforts over the next year.

By David Kirkpatrick • Aug. 26, 2015

Why email deliverability should be top of mind for all marketers

Deliverability is not an email marketing topic that leads most marketers' concerns, but when your email doesn’t make it into clients' inboxes, it might as well not have even been sent.

By David Kirkpatrick • Aug. 25, 2015

Google, Facebook and Twitter are bridging the mobile ad, reader gap

There is a "mobile gap" between the number of readers compared to ad revenue, but three players – Facebook, Google and Twitter – have bridged that gap.

By David Kirkpatrick • Aug. 25, 2015

Research finds personalization boosts email open rates

Constant Contact conducted open rate research on more than 100 billion customer emails and found that personalizing email boosted opens by up to 150%.

By David Kirkpatrick • Aug. 25, 2015

Google officially adds tweets to desktop searches

Just as tweets go live in Google searches, the Internet giant is also reportedly testing video ads in search results.

By David Kirkpatrick • Aug. 24, 2015

Snapchat set to add Mashable and Vox.com to the Discover roster

While Mashable and Vox.com are set to join Snapchat Discover, there’s no timeline for the addition or word of which current publishers will be replaced.

By David Kirkpatrick • Aug. 24, 2015

Twitter is now selling autoplay video ads in third-party apps

Twitter is expanding its ad reach to non-users selling promoted tweets and videos on the Twitter Audience Platform to third-party apps.

By David Kirkpatrick • Aug. 21, 2015

Mobile ad buyers, sellers at odds over payment, viewability standards

Marketers are insisting on only paying for online ads that have been viewed, but a lack of mobile viewability metrics is fueling an already-raging debate.

By David Kirkpatrick • Aug. 21, 2015

Shopify and AdRoll join forces on e-commerce retargeting integration

Shopify’s e-commerce platform now includes AdRoll’s retargeted display ads across the web, mobile and social media.

By David Kirkpatrick • Aug. 21, 2015

Facebook wants to bridge the cross-platform ad-to-sale tracking divide

Tracking ad performance all the way through conversion to sale is a major goal for marketers – and a challenge. Facebook is ready to try its hand at fixing the issue and is currently running tests with brick-and-mortar stores.

By David Kirkpatrick • Aug. 20, 2015

Facebook and Twitter are dominating real-time video streaming

Edging out smaller competition such as Meerkat, Twitter and Facebook are taking control of live video streaming.

By David Kirkpatrick • Aug. 18, 2015

Chiquita, Universal Pictures tag team on interactive 'Minions' mobile campaign

Interactive labels on bananas create an in-store mobile game experience based on Universal's 'Minions' for grocery shoppers.

By David Kirkpatrick • Aug. 17, 2015

Email marketing is getting more relevant with real-time data

A new report from eMarketer found email marketers are serious about improving segmentation and targeting, as well as the use of real-time data.

By David Kirkpatrick • Aug. 17, 2015

Marketers tackle the brave new vertical video world

With platforms including Periscope, Snapchat, Meerkat and even YouTube embracing vertical video, marketers are going to have to adapt with creative solutions.

By David Kirkpatrick • Aug. 14, 2015

Global mobile advertising revenue up 64.8% in 2014

Mobile display overtook mobile search as the dominant mobile adverting segment in 2014 with revenue surging to almost $32 billion.

By David Kirkpatrick • Aug. 14, 2015

Facebook is developing a mobile news app

Seemingly looking to gain inroads into Twitter’s wheelhouse, Facebook is creating a standalone app to deliver breaking news.

By David Kirkpatrick • Aug. 13, 2015

Facebook expands video ads to third-party apps

Facebook is prepped to dramatically increase its $2.9 billion mobile ad haul from Q2.

By David Kirkpatrick • Aug. 12, 2015

Epsilon and Klout partner to combine social influence and email data

Klout offers 700 million social media profiles to provide marketers with influencer data.

By David Kirkpatrick • Aug. 12, 2015

Six pillars of programmatic ad buying strategies

Programmatic ad buying is expected to take up 60% of all ad budgets within two years, here are some buying strategies for these ads.

By David Kirkpatrick • Aug. 11, 2015