Retailers are not taking advantage of real-time mobile promotions

Research from Accenture found that almost half of smartphone users globally "can’t wait to receive real-time promotions," but only 7% of retailers offer the service.

By David Kirkpatrick • Feb. 16, 2016

72% of people prefer email communication: Study

The 2016 State of Email Report from Litmus found almost three quarters of people prefer email communication over other channels, and a majority are opening those emails on mobile devices.

By David Kirkpatrick • Feb. 16, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

AT&T bets on mobile video in a deal with social media influencers

AT&T and Fullscreen partnered to create Hello Lab, a project that taps 10 influencers for mobile video, podcasts, concerts, meetups and giveaways.

By David Kirkpatrick • Feb. 12, 2016

96% of sales professionals say sales training needs improvement: Study

Research from Allego on sales enablement and training found a strong majority of sales professionals think the current state of sales training needs an overhaul.

By David Kirkpatrick • Feb. 12, 2016

How location helps marketers add a new dimension to campaigns

Given that a majority of American adults carry around smartphones with them almost constantly, location-based marketing is becoming a very attractive tactic for advertisers.

By David Kirkpatrick • Feb. 11, 2016

Marketers want more mobile ad inventory: Study

Research from Inneractive found requests for mobile video ad inventory on its platform rose from 4% H2 2014 to 40% H2 2015.

By David Kirkpatrick • Feb. 11, 2016

Facebook zooms in on video ad metrics

Facebook has continued adding to its video advertising options this time with automated captions for autoplay videos and expanded reporting and buying options.

By David Kirkpatrick • Feb. 11, 2016

User interest plays a big role in mobile app marketing: Study

Research from AppsFlyer found notable differences between attributes of iOS and Android mobile app marketing, and further, that interest makes a great impact.

By David Kirkpatrick • Feb. 9, 2016

60% of mobile banner ad clicks are mistakes: Study

Research by location-based mobile platform Retale found that 60% of mobile banner ad clicks are a result of "fat fingers" and are mistakes.

By David Kirkpatrick • Feb. 8, 2016

One-third of marketers don't optimize email marketing: Study

Research from GetResponse found 42% of all marketers send everyone the same email and are not using personalization tactics.

By David Kirkpatrick • Feb. 8, 2016

TV no longer has a stronghold on Super Bowl viewing: Adobe study

According to research from Adobe Digital Index, more than one-third of sports content viewing comes on a device other than a standard TV.

By David Kirkpatrick • Feb. 5, 2016

Users more likely to 'skip' TV ads than mobile: Yahoo study

Research from Yahoo found people spend more than 47% of their time on mobile devices compared to 36% for TV.

By David Kirkpatrick • Feb. 5, 2016

Out-of-home and digital marketing are coming together

Placed, a location analytics company, its working with a variety of partners to provide attribution between billboards and in-store traffic.

By David Kirkpatrick • Feb. 4, 2016

Instagram now lets marketers run minute-long ads

The move by Instagram to allow 60 second video ads allows marketers with existing minute-long spots created for TV to recycle those assets on the social media platform.

By David Kirkpatrick • Feb. 4, 2016

Samsung adds Content Blocker extension API for Android devices

Samsung’s move to allow ad and content blocking on its Android devices follows a similar move by Apple last year with the release of iOS 9.

By David Kirkpatrick • Feb. 2, 2016

Mobiquity and Screenvision are bringing beacons to theaters

The proposed rollout of iBeacons would turn the multiplex theaters into mobile ad and data networks, reaching 300 theater venues and almost 2,500 screens.

By David Kirkpatrick • Feb. 1, 2016

Pre-roll video ads are driving the most ad block usage: Study

Research by video ad tech company Teads found pre-roll ads were to blame for 41% of ad block software installations.

By David Kirkpatrick • Jan. 28, 2016

Sprint's Boost Mobile is rewarding subscribers for engaging with ads

Boost Mobile will provide ad watching subscribers with $5 a month through a deal with Unlockd, a mobile platform for rewarding mobile users for engaging with ads on the phone’s lock screen.

By David Kirkpatrick • Jan. 27, 2016

Facebook's Audience Network is bringing ad products to the mobile web

The expansion of Facebook’s Audience Network, from third-party apps to the mobile web, means more publishers will have access to the platform.

By David Kirkpatrick • Jan. 27, 2016

Mobile deep linking solution Branch Metrics raised $35M

Branch Metrics, a mobile deep linking company, has raised a total $53 million in venture capital after its latest Series B round of $35 million.

By David Kirkpatrick • Jan. 27, 2016

How marketers are using Facebook's direct messaging apps

Even though Facebook Messenger and WhatsApp don’t allow for third-party advertising, brands are making use of the apps for marketing.

By David Kirkpatrick • Jan. 25, 2016

Pinterest partners with SparkPost to personalize email campaigns

Studies have shown personalization boosts open and clickthrough rates, with Venture Beat research finding 90% of marketers see at least some improvement with any personalization.

By David Kirkpatrick • Jan. 15, 2016

Many retail marketers fail to maximize use of email: Study

Even though retailers are looking toward cross-channel integration, research by Yesmail found that many currently fail to make the most of the email channel.

By David Kirkpatrick • Jan. 12, 2016

Ads jumpstart dormant app usage: Yahoo study

Research from Yahoo on the app lifecycle found most apps are deleted within three months if not used, but that ads are an effective way to jumpstart usage.

By David Kirkpatrick • Jan. 11, 2016

Warner Brothers is going programmatic to monetize mobile video

Warner Brothers is using Tremor Video’s SSP to get programmatic revenue from its vast online video content.

By David Kirkpatrick • Jan. 8, 2016