YouTube adds 360-degree video to TrueView Ads

The 360-degree viewing experience launched in March for YouTube videos

By David Kirkpatrick • July 23, 2015

Apple was coy about Watch sales numbers, marketers don't care

Apple avoided putting a real number in this week's quarterly earnings report on Apple Watch sales since its launch this spring

By David Kirkpatrick • July 23, 2015

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Yahoo still in financial turmoil

Yahoo hopes a push into mobile, video, native and social advertising will help the turnaround

By David Kirkpatrick • July 22, 2015

GE kicks off first-ever #DRONEWEEK on Periscope

What Shark Week? GE has launched the first-ever drone show, #DRONEWEEK, on Twitter-owned Periscope

By Natalia Angulo • July 20, 2015

Mobile is expected to be fastest growing ad channel

Mobile search should take over desktop search ad revenue in 2019 according to new report

By David Kirkpatrick • July 20, 2015

Almost half of mobile website conversions go untracked

The reason marketers aren’t correctly attributing 49% of mobile website conversions is due to a lack of call attribution

By David Kirkpatrick • July 20, 2015

Mobile ads on Google cost more and get fewer clicks

The drop in mobile ad metrics on Google in Q2 can be traced back to the mobile-friendly algorithm change from April

By David Kirkpatrick • July 17, 2015

Marketers are still leery of Facebook video ads

Facebook has been making a major push for video and video ads on the platform, but marketers are still skeptical

By David Kirkpatrick • July 17, 2015

Two mobile marketing firms team up to tackle location-based targeting

Swrve and Plot Projects have partnered to offer geo-fencing and beacon tech for mobile marketers

By David Kirkpatrick • July 16, 2015

Advertisers are grappling with the Apple Watch challenge

In a customer-led marketing world, advertisers have to carefully tread invading their audiences' wrists

By David Kirkpatrick • July 16, 2015

App fraud weighs on mobile marketers

Both app installation and transaction fraud are global issues according to recent research

By David Kirkpatrick • July 16, 2015

Google ads to include 'buy' button

Google’s new shoppable button in ads will tie users' account and payment information

By David Kirkpatrick • July 16, 2015

AppsFlyer adds real-time ROI for Facebook campaigns

Adding real-time ROI to Facebook efforts is a response to the social network's user policy change on device data

By David Kirkpatrick • July 13, 2015

Microsoft cutting phone division headcount

Microsoft is also writing off its $7.6 billion Nokia acquisition

By David Kirkpatrick • July 13, 2015

Call-click looks to combine traditional and digital marketing channels

Being able to track campaigns across both digital and traditional channels gives marketers true multi-platform insights into campaign performance

By David Kirkpatrick • July 13, 2015

Report: Paid search up 22% in Q2 with mobile leading the way

Mobile grew 71% while Google regained market share it previously lost to Yahoo Bing.

By David Kirkpatrick • July 10, 2015

Video streaming platform Meerkat adds Facebook login option

By adding Facebook’s social graph to its login options, Meerkat helps brands reach its Facebook followers.

By David Kirkpatrick • July 10, 2015

Study: Advertisers still using Flash ads on mobile—even though they rarely work

The practice makes little sense because Flash defaults to a static image on mobile devices over 98% of the time.

By David Kirkpatrick • July 10, 2015

Forget channels—are people-based strategies the future of marketing?

Adelphic’s CEO thinks marketing is moving beyond channels to specific audiences. 

By David Kirkpatrick • July 10, 2015

Twitter adds new features for mobile app marketers

Twitter’s new video tool showcases apps before installation.

By David Kirkpatrick • July 9, 2015

Report: Pinterest's active users grew 97% over last year

Not only is the social sharing platform growing rapidly, it provides a strong user focus that marketers can tap into

By David Kirkpatrick • July 9, 2015

Aerserv adds mobile video ad inventory to programmatic bidding platform

Automated real-time bidding has been more the domain of display ads so the move is a new opportunity for buyers of programmatic mobile ads

By David Kirkpatrick • July 9, 2015

YP is making a push into local mobile and display ads

The one-time local print ad giant faces heavy competition with local online advertising.

By David Kirkpatrick • July 8, 2015

Doritos takes novel approach to mobile with new campaign

Doritos' latest mobile campaign moves from mobile-first to mobile-only, requiring a scanned purchase.

By David Kirkpatrick • July 8, 2015

Better ROI tracking would increase digital ad spend

Recent research from Millward Brown Digital found more than 70% of marketing executives would increase digital ad spending with better results metrics.

By David Kirkpatrick • July 7, 2015