Google's AMP Project will begin sending publishers traffic in early 2016

Publishers are lining up to work with Google's Accelerated Mobile Pages, which officially launched in October. Similar to Facebook's Instant Articles, the AMP project will offer mobile readers a streamlined content experience.

By David Kirkpatrick • Nov. 30, 2015

German publisher Axel Springer is taking iOS 9 ad-blocking app to court

Axel Springer recently bought a controlling stake in digital publishing site Business Insider for $343 million. It contends ad blocking poses a threat to the long-term existence of online journalism.

By David Kirkpatrick • Nov. 25, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Why Sephora is betting on Snapchat to boost app downloads during the holidays

Cosmetics retailer Sephora is advertising early Black Friday deals on Snapchat to drive app downloads.

By David Kirkpatrick • Nov. 25, 2015

Marketers can finally target ads on Snapchat with new 'audience bundles'

Separately, Snapchat's latest live video feature, Story Explorer, is set to roll out to New York and Los Angeles initially.

By David Kirkpatrick • Nov. 24, 2015

Snapchat ad campaigns are reportedly up to $600K cheaper this year

However, marketers working with YouTube, Vine and Instagram influencers get performance reports, those working with Snapchat are relying on screenshots of that influencer’s personal metrics screen.

By David Kirkpatrick • Nov. 23, 2015

Mobile video viewing is on the rise: Yahoo study

Smartphone video views are up 60% over PC and laptop views year-over-over, according to new Yahoo research.

By David Kirkpatrick • Nov. 23, 2015

AOL's Millennial, Rentrak team up on TV retargeting on mobile

TV Commercial Retargeting is Millennial Media’s first new product since being acquired by AOL.

By David Kirkpatrick • Nov. 20, 2015

Sports marketers bring brief, impactful content to life on Vine

Sports marketers are using the fast-loop video app Vine for everything from a highlight reel to crowd shots.

By David Kirkpatrick • Nov. 20, 2015

The final push: A guide to holiday marketing

With the Black Friday and Cyber Monday rushing toward us, here are some last-minute tips you can add to your holiday marketing this year.

By David Kirkpatrick • Nov. 19, 2015

Google now allows users to experience mobile apps without downloading them

Currently Google App Streaming, which could potentially become a driving source of organic app downloads, is limited to nine partners, including Hotel Tonight and New York Subway.

By David Kirkpatrick • Nov. 19, 2015

Marketers might win big with Pandora's Rdio purchase

Pandora’s acquisition of Rdio offers marketers a global audience for ad targeting for the first time.

By David Kirkpatrick • Nov. 18, 2015

Why B2B e-commerce will only continue to gain traction

For starters, millennials and mobile are two trends that point toward increased B2B e-commerce acceptance.

By David Kirkpatrick • Nov. 17, 2015

In time for the holidays, YouTube makes Shopping ads available to all

The holidays came early for advertisers: TrueView for Shopping and Shopping ads on YouTube are now both available in AdWords.

By David Kirkpatrick • Nov. 17, 2015

Who will benefit from DoubleClick's new mobile ad offering? Publishers

Google’s DoubleClick ad exchange is boosting publishers’ rates as much as 30% for mobile ads.

By David Kirkpatrick • Nov. 16, 2015

Snapchat to add the Wall Street Journal to its Discover portal

In a somewhat surprise move for both parties, the Wall Street Journal is set to become the newest Snapchat Discover channel.

By David Kirkpatrick • Nov. 16, 2015

Publishers want Facebook to make ad changes with Instant Articles

Facebook’s Instant Articles publisher partners say they aren’t getting their expected ad revenue.

By David Kirkpatrick • Nov. 16, 2015

How AvatarLabs created the first Snapchat 'Sponsored Lens' ad

To promote the "Peanuts Movie," 20th Century Fox ran the first ever Snapchat "Sponsored Lens" campaign and Marketing Dive has the inside scoop on how creative firm AvatarLabs built the ad.

By David Kirkpatrick • Nov. 16, 2015

There's a strong link between personalization and improved email marketing: Study

According to new research from Venture Beat, personalization increases email open rates for 95% of marketers.

By David Kirkpatrick • Nov. 13, 2015

6 advertisers are already testing Facebook's updated 360-degree videos

Facebook on Thursday pushed out an update to 360-degree video making it viewable on the web, Android and iOS devices.

By David Kirkpatrick • Nov. 13, 2015

Snapchat now offers call-to-action ad unit

Snapchat’s new ad unit requires users to swipe up to view a campaign, in this case, a full trailer for the Activision game "Call of Duty: Black Ops 3."

By David Kirkpatrick • Nov. 12, 2015

Facebook's Notify app is out, ready to take over users' home screens

Notify, the standalone app from Facebook that launched Wednesday, is Facebook’s latest move to become the go-to resource for news updates.

By David Kirkpatrick • Nov. 12, 2015

App install ads are leading mobile advertising spend

App install ads now account for billions of dollars in mobile ad spending, accounting for more than 10% of mobile ad budgets.

By David Kirkpatrick • Nov. 11, 2015

Facebook looks to lure advertisers using mobile users' location data

Brick-and-mortar businesses will be able to target potential shoppers in and around stores with Facebook's latest ad offering: up-to-date geolocated demographics for targeted ads.

By David Kirkpatrick • Nov. 6, 2015

Why smart holiday marketing shines the spotlight on mobile

Holiday marketing can be hectic, but your strategy shouldn't be static, and the mobile marketing channel is key to bridging omnichannel efforts this season.

By David Kirkpatrick • Nov. 5, 2015

Facebook is launching its standalone news app next week

Notify, Facebook’s new standalone news app, will include content from media partners including Vogue, CBS, CNN and the Washington Post.

By David Kirkpatrick • Nov. 5, 2015