YouTube adds 360-degree video to TrueView Ads

The 360-degree viewing experience launched in March for YouTube videos

By David Kirkpatrick • July 23, 2015

Apple was coy about Watch sales numbers, marketers don't care

Apple avoided putting a real number in this week's quarterly earnings report on Apple Watch sales since its launch this spring

By David Kirkpatrick • July 23, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Yahoo still in financial turmoil

Yahoo hopes a push into mobile, video, native and social advertising will help the turnaround

By David Kirkpatrick • July 22, 2015

GE kicks off first-ever #DRONEWEEK on Periscope

What Shark Week? GE has launched the first-ever drone show, #DRONEWEEK, on Twitter-owned Periscope

By Natalia Angulo • July 20, 2015

Mobile is expected to be fastest growing ad channel

Mobile search should take over desktop search ad revenue in 2019 according to new report

By David Kirkpatrick • July 20, 2015

Almost half of mobile website conversions go untracked

The reason marketers aren’t correctly attributing 49% of mobile website conversions is due to a lack of call attribution

By David Kirkpatrick • July 20, 2015

Mobile ads on Google cost more and get fewer clicks

The drop in mobile ad metrics on Google in Q2 can be traced back to the mobile-friendly algorithm change from April

By David Kirkpatrick • July 17, 2015

Marketers are still leery of Facebook video ads

Facebook has been making a major push for video and video ads on the platform, but marketers are still skeptical

By David Kirkpatrick • July 17, 2015

Two mobile marketing firms team up to tackle location-based targeting

Swrve and Plot Projects have partnered to offer geo-fencing and beacon tech for mobile marketers

By David Kirkpatrick • July 16, 2015

Advertisers are grappling with the Apple Watch challenge

In a customer-led marketing world, advertisers have to carefully tread invading their audiences' wrists

By David Kirkpatrick • July 16, 2015

App fraud weighs on mobile marketers

Both app installation and transaction fraud are global issues according to recent research

By David Kirkpatrick • July 16, 2015

Google ads to include 'buy' button

Google’s new shoppable button in ads will tie users' account and payment information

By David Kirkpatrick • July 16, 2015

AppsFlyer adds real-time ROI for Facebook campaigns

Adding real-time ROI to Facebook efforts is a response to the social network's user policy change on device data

By David Kirkpatrick • July 13, 2015

Microsoft cutting phone division headcount

Microsoft is also writing off its $7.6 billion Nokia acquisition

By David Kirkpatrick • July 13, 2015

Call-click looks to combine traditional and digital marketing channels

Being able to track campaigns across both digital and traditional channels gives marketers true multi-platform insights into campaign performance

By David Kirkpatrick • July 13, 2015

Report: Paid search up 22% in Q2 with mobile leading the way

Mobile grew 71% while Google regained market share it previously lost to Yahoo Bing.

By David Kirkpatrick • July 10, 2015

Video streaming platform Meerkat adds Facebook login option

By adding Facebook’s social graph to its login options, Meerkat helps brands reach its Facebook followers.

By David Kirkpatrick • July 10, 2015

Study: Advertisers still using Flash ads on mobile—even though they rarely work

The practice makes little sense because Flash defaults to a static image on mobile devices over 98% of the time.

By David Kirkpatrick • July 10, 2015

Forget channels—are people-based strategies the future of marketing?

Adelphic’s CEO thinks marketing is moving beyond channels to specific audiences. 

By David Kirkpatrick • July 10, 2015

Twitter adds new features for mobile app marketers

Twitter’s new video tool showcases apps before installation.

By David Kirkpatrick • July 9, 2015

Report: Pinterest's active users grew 97% over last year

Not only is the social sharing platform growing rapidly, it provides a strong user focus that marketers can tap into

By David Kirkpatrick • July 9, 2015

Aerserv adds mobile video ad inventory to programmatic bidding platform

Automated real-time bidding has been more the domain of display ads so the move is a new opportunity for buyers of programmatic mobile ads

By David Kirkpatrick • July 9, 2015

YP is making a push into local mobile and display ads

The one-time local print ad giant faces heavy competition with local online advertising.

By David Kirkpatrick • July 8, 2015

Doritos takes novel approach to mobile with new campaign

Doritos' latest mobile campaign moves from mobile-first to mobile-only, requiring a scanned purchase.

By David Kirkpatrick • July 8, 2015

Better ROI tracking would increase digital ad spend

Recent research from Millward Brown Digital found more than 70% of marketing executives would increase digital ad spending with better results metrics.

By David Kirkpatrick • July 7, 2015