Twitter unveils persona targeting, adds segmentation feature

Expanding its audience insights dashboard with “Project Lightning,” Twitter gives advertisers a new tool to create persona-based audience segments.

By David Kirkpatrick • July 6, 2015

Pinterest's 'Buy it' buttons go live

Although only available on iOS for now, retailers like Macy’s and Nordstrom will use the tool to reach Pinterest's growing user base. 

By Ian P. Murphy • July 2, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Mobile Marketing: Engaging with your audience

Your audience is engaging with you on mobile – here are some tips to improve their experience.

By David Kirkpatrick • July 2, 2015

Facebook changes logo, reveals video ad revenue sharing plans

Key differences in the new Facebook logo? More white space and a rounded "a."

By David Kirkpatrick • July 2, 2015

Mobile video views up 367% over last two years

A report based on mobile ad platform Ooyala’s customers finds 100% increase in views from Q1 2014 to Q1 2015.

By David Kirkpatrick • June 29, 2015

Apple Watch gives marketers access to early adopters and influencers

The short version of why marketers should care about the Apple Watch is its early adopter user base.

By David Kirkpatrick • June 29, 2015

AppsFlyer analytics to attribute all pre-app install touches

Marketing is a data-driven world, and AppsFlyer is giving marketers deeper insights in to app installations.

By David Kirkpatrick • June 29, 2015

Brands might want to revisit mobile app strategies

Brands face challenges with a shortfall of development talent as well as how users interact with apps.

By David Kirkpatrick • June 26, 2015

Apple iOS update adds hurdle to placing ads in mobile apps

With privacy changes, the California tech titan's latest iOS update creates a new hurdle for advertisers trying to place ads in mobile apps.

By Natalia Angulo • June 25, 2015

ExhangeWire study: Quality is a problem in the programmatic marketplace

Ninety-four percent of digital marketers reported quality was a “very” or “somewhat” serious issue.

By David Kirkpatrick • June 25, 2015

Facebook debuted a new mobile video ad experience

The ad experience provides viewers an interactive experience within the platform

By David Kirkpatrick • June 25, 2015

Fraud might cost digital advertisers $6 billion in 2015

Eleven percent of digital display ads involve fakery, according to an Association of National Advertiser survey.

By David Kirkpatrick • June 24, 2015

Google launches free ad-supported Google Play Music

An ad-free version of the service is available via a $10 per month Play Music subscription.

By David Kirkpatrick • June 24, 2015

YouMail's app blocks unwanted mobile calls

The app also shares its performance in blocking robo- and spoofed number calls with users.

By David Kirkpatrick • June 23, 2015

Mobile ad spend is on the rise

Marketers have dramatically increased mobile ad spend over last two years.

By David Kirkpatrick • June 22, 2015

Nestle runs first branded Periscope video stream campaign

Sunday’s summer solstice provided the theme for Nestle's marketing foray into Twitter’s video stream app.

By David Kirkpatrick • June 22, 2015

Millennials are calling it quits with overly-communicative brands: Survey

A new survey from marketing analytics firm Aimia finds that millennials are the generation most likely to disengage with brands for overly-pushy email marketing communications.

By Natalia Angulo • June 19, 2015

LinkedIn relaunches Pulse with a completely new business app

The new digital business news digest is focused on delivering personalized content to users from within their industries.

By David Kirkpatrick • June 19, 2015

Twitter reaches out to the casual user with big live events push

Twitter's “Project Lightning” will provide curated feeds on major events, such as the Oscars, and breaking news.

By David Kirkpatrick • June 19, 2015

Pandora is auctioning in-app advertising space via private ad exchange

Auctioned ads are targeted through first-person data based on current app listeners.

By David Kirkpatrick • June 17, 2015

Marketers' newest hurdle: 'Liquid consumers' using multiple devices

Publishers must now meet those consumers on third-party sites rather than a centralized "home."

By David Kirkpatrick • June 16, 2015

Americans spend more time with apps, but some get shut out

A recent report from Nielsen shows 70% of app usage is limited to the top 200 apps. 

By Wendy Parish • June 15, 2015

Why SMS is still a crucial part of the marketing mix

With messages ranging from special offers to style advice, some retailers are getting creative with their SMS interactions with customers. 

By Ian P. Murphy • June 11, 2015

Publishers adjust to improve mobile ad viewability

The most dominant trend is moving ads to the tops of screens for immediate views. 

By Wendy Parish • June 11, 2015

New Twitter ad feature targets users based on installed apps

The new tool, "installed app category targeting," allows app developers to target users that have downloaded similar apps. 

By Wendy Parish • June 11, 2015