Mobile: Page 305
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Snapchat shakes up its Discover channel, traffic spikes for publishers
Snapchat juggled its Discover channel, replacing Yahoo and Warner Music with BuzzFeed and iHeartRadio.
By Natalia Angulo • July 29, 2015 -
Constant Contact unveils factors that make – or break – email campaigns
Constant Contact released an infographic featuring email marketing insights from its database, and shared three key factors that can make or break an email campaign.
By David Kirkpatrick • July 29, 2015 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Pandora offers Sponsored Listening option for all advertisers
After almost a year of beta testing, Pandora has opened Sponsored Listening to all brands.
By David Kirkpatrick • July 28, 2015 -
Instagram's mobile ad revenue set to explode
According to eMarketer, Instagram will pass Google and Twitter in mobile display ad revenue within two years.
By David Kirkpatrick • July 28, 2015 -
Marketers are seeing big gains with personalization
Research based on a survey of 506 marketers finds between 70 and 94% report personalization as an effective tactic.
By David Kirkpatrick • July 27, 2015 -
Google takes on app fraud, suspends Play Store apps
On the heels of a series of new findings on app fraud, including a Forensiq report that stated app fraud costs app advertisers $857 million yearly, Google has dropped offending apps from its Play Store.
By David Kirkpatrick • July 27, 2015 -
YouTube goes big with mobile
YouTube unveiled a redesign for its mobile website and app with the goal of increased watch time.
By David Kirkpatrick • July 27, 2015 -
Twitter adds events to its targeting mix
Twitter’s latest ad feature helps marketers target live-event audiences.
By David Kirkpatrick • July 24, 2015 -
App ad fraud heading toward $1 billion problem
A 10-day study by a fraud detection firm found cross-platform losses of more than $8.5 million.
By David Kirkpatrick • July 24, 2015 -
YouTube adds 360-degree video to TrueView Ads
The 360-degree viewing experience launched in March for YouTube videos
By David Kirkpatrick • July 23, 2015 -
Retrieved from Apple on March 10, 2015
Apple was coy about Watch sales numbers, marketers don't care
Apple avoided putting a real number in this week's quarterly earnings report on Apple Watch sales since its launch this spring
By David Kirkpatrick • July 23, 2015 -
Yahoo still in financial turmoil
Yahoo hopes a push into mobile, video, native and social advertising will help the turnaround
By David Kirkpatrick • July 22, 2015 -
GE kicks off first-ever #DRONEWEEK on Periscope
What Shark Week? GE has launched the first-ever drone show, #DRONEWEEK, on Twitter-owned Periscope
By Natalia Angulo • July 20, 2015 -
Mobile is expected to be fastest growing ad channel
Mobile search should take over desktop search ad revenue in 2019 according to new report
By David Kirkpatrick • July 20, 2015 -
Almost half of mobile website conversions go untracked
The reason marketers aren’t correctly attributing 49% of mobile website conversions is due to a lack of call attribution
By David Kirkpatrick • July 20, 2015 -
Mobile ads on Google cost more and get fewer clicks
The drop in mobile ad metrics on Google in Q2 can be traced back to the mobile-friendly algorithm change from April
By David Kirkpatrick • July 17, 2015 -
Marketers are still leery of Facebook video ads
Facebook has been making a major push for video and video ads on the platform, but marketers are still skeptical
By David Kirkpatrick • July 17, 2015 -
Two mobile marketing firms team up to tackle location-based targeting
Swrve and Plot Projects have partnered to offer geo-fencing and beacon tech for mobile marketers
By David Kirkpatrick • July 16, 2015 -
Retrieved from Apple on September 09, 2014
Advertisers are grappling with the Apple Watch challenge
In a customer-led marketing world, advertisers have to carefully tread invading their audiences' wrists
By David Kirkpatrick • July 16, 2015 -
App fraud weighs on mobile marketers
Both app installation and transaction fraud are global issues according to recent research
By David Kirkpatrick • July 16, 2015 -
Google ads to include 'buy' button
Google’s new shoppable button in ads will tie users' account and payment information
By David Kirkpatrick • July 16, 2015 -
AppsFlyer adds real-time ROI for Facebook campaigns
Adding real-time ROI to Facebook efforts is a response to the social network's user policy change on device data
By David Kirkpatrick • July 13, 2015 -
Microsoft cutting phone division headcount
Microsoft is also writing off its $7.6 billion Nokia acquisition
By David Kirkpatrick • July 13, 2015 -
Call-click looks to combine traditional and digital marketing channels
Being able to track campaigns across both digital and traditional channels gives marketers true multi-platform insights into campaign performance
By David Kirkpatrick • July 13, 2015 -
Report: Paid search up 22% in Q2 with mobile leading the way
Mobile grew 71% while Google regained market share it previously lost to Yahoo Bing.
By David Kirkpatrick • July 10, 2015
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