Marketers take note: Mobile email is on the rise, outpacing desktop

Mobile email opens account for around half of all email opens and that figure is only rising. Here are some helpful tips to improve your mobile email efforts.

By David Kirkpatrick • Sept. 8, 2015

All marketers now have access to native Gmail ads via AdWords

Google had been testing native Gmail ads in the freemail service since 2013, now all marketers can buy the ads.

By David Kirkpatrick • Sept. 8, 2015

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Factual inks location data deals with Facebook and Apple

The deal news comes as location is becoming seen as the mobile equivalent to the cookie on the desktop for advertising.

By David Kirkpatrick • Sept. 8, 2015

Heineken USA is running a 'free beer' campaign on Facebook and Twitter

Seeking to boost its audience in selected cities, Heineken is offering a free beer to Facebook and Twitter users via link sent to their mobile phones.

By David Kirkpatrick • Sept. 8, 2015

Mobile is no longer a safe haven for the ad block-averse, at least not on Apple iOS 9

The iOS 9 mobile Safari browser will include ad-blocking capabilities, and online publishers, marketers and ad platforms reliant on mobile ads should be alert about its impact on revenue.

By David Kirkpatrick • Sept. 4, 2015

It's never too early to start holiday marketing plans, new research shows

Marketers should always be ahead of the game in planning around known events such as the holiday season, but they also need to realize that shoppers are getting started earlier than ever as well.

By David Kirkpatrick • Sept. 4, 2015

Instagram ads are reportedly something of a bargain for marketers

Industry insiders have reported video ads on Instagram can cost as little as two cents per view, a better deal than video ads on Facebook, its parent company.

By David Kirkpatrick • Sept. 4, 2015

These are the first brands to test Facebook's 'immersive' mobile ads

Facebook’s new mobile ad format doesn’t have an official name yet but will include interactive elements, full screen video and other content.

By David Kirkpatrick • Sept. 4, 2015

Apple's soon-to-launch News app already has 50 publishers on board

Apple is about to provide users with a News app and already has more than 50 publishers lined up.

By David Kirkpatrick • Sept. 4, 2015

AOL snatched up mobile ad tech firm Millennial Media for $238 million

AOL added Millennial Media, a mobile ad technology company, to its roster via a $238 million acquisition – thereby better positioning itself as an alternative to Facebook and Google.

By David Kirkpatrick • Sept. 4, 2015

Google is about to hit some mobile sites where it hurts – search

Websites relying on interstitial mobile app install ads are about get a surprise from Google as a looming mobile search ranking algorithm change comes into place.

By David Kirkpatrick • Sept. 3, 2015

Top 10 marketing trends you need to know

2015 has been all about social, mobile, video and more.

By Natalia Angulo • Sept. 3, 2015

Seismic for Outlook will let B2B marketers personalize email

Seismic for Outlook is designed to help B2B marketers include the correct sales collateral and personalize email sends.

By David Kirkpatrick • Sept. 2, 2015

Google unveiled a new animated logo

Google’s new logo is intended to reflect its multiple products and experiences across different devices, ditching the former serif font for a sleeker san serif alternative.

By David Kirkpatrick • Sept. 2, 2015

Mobile to pass desktop in ad spending this year

According to eMarketer, 2015 will be the year mobile ad spending surpasses desktop accounting for just under 52% of digital spending.

By David Kirkpatrick • Sept. 2, 2015

Apple is about to block mobile ads

The channel has been seen as a haven for marketers, but Apple is about to put a kibosh on mobile ads, supporting ad-blocking software in its iOS platform.

By David Kirkpatrick • Aug. 31, 2015

Snapchat reportedly charging for video ads 'viewable' for less than a second

Marketers have concerns about viewable standards for online ads, and Snapchat is seeminly proving them right as reports swirl of brands being charged for video ads viewed less than a second.

By David Kirkpatrick • Aug. 31, 2015

Google rolls out new interstitial mobile ads

Google has expanded its mobile ad formats to include full screen interstitial app install and text ads.

By David Kirkpatrick • Aug. 28, 2015

Martech firm Klaviyo just raised $1.5M

The investment group around the email marketing firm's funding round included martech insiders, including Accomplice.

By David Kirkpatrick • Aug. 27, 2015

Marketers want to track mobile ads – PlaceIQ could help out

Ad tech firm PlaceIQ uses data to track consumers based on location to help deliver relevant ads.

By David Kirkpatrick • Aug. 27, 2015

Tumblr opens In-App Sharing for mobile developers

Mobile developers have a new content distribution channel with Tumblr’s In-App Sharing, which is powered by mobile analytics platform Flurry.

By David Kirkpatrick • Aug. 27, 2015

CMOs reallocate budgets, concentrating dollars on digital

Research out of Duke University found CMOs are planning on spending more on their social, mobile and analytics efforts over the next year.

By David Kirkpatrick • Aug. 26, 2015

Why email deliverability should be top of mind for all marketers

Deliverability is not an email marketing topic that leads most marketers' concerns, but when your email doesn’t make it into clients' inboxes, it might as well not have even been sent.

By David Kirkpatrick • Aug. 25, 2015

Google, Facebook and Twitter are bridging the mobile ad, reader gap

There is a "mobile gap" between the number of readers compared to ad revenue, but three players – Facebook, Google and Twitter – have bridged that gap.

By David Kirkpatrick • Aug. 25, 2015

Research finds personalization boosts email open rates

Constant Contact conducted open rate research on more than 100 billion customer emails and found that personalizing email boosted opens by up to 150%.

By David Kirkpatrick • Aug. 25, 2015