Mobile: Page 306
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Weather, amber alerts come from ad networks
Ad networks such as AppNexus, Rocket Fuel and xAd have partnerned with Conversant to leverage push notifications for social good.
By Wendy Parish • May 19, 2015 -
Messaging app Kik making moves to expand publishing, brand deals
Canadian-based messaging app Kik is making moves to heavily expand its publishing and brand opportunties, and has hired a former agency CEO to build Kik Services.
By Wendy Parish • May 19, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
European mobile operators could carry ad blocking software as early as this year
Mobile ad blocking startup Shine has several major unnamed European carriers signed on.
By Wendy Parish • May 18, 2015 -
Is Bing planning its own 'Mobilegeddon'?
As search shifts to mobile, search engines like Bing and Google are retooling site rankings, earmarking those that fit specific criteria as 'mobile friendly' and sending some businesses back to their developer drawing boards.
By Wendy Parish • May 15, 2015 -
Report: Wireless carriers turn to ad blocker to save bandwidth
Ads are using 10 - 50% of mobile users' data plans, but the number of ad blocker users has also jumped -- 70% between 2013 and 2014, according to PageFair and Adobe.
By Wendy Parish • May 15, 2015 -
Study: In-app purchase behavior deviates from online
In-app purchases happen most often before before the workday starts, the same study finds.
By Wendy Parish • May 15, 2015 -
Millennial Media advances mobile ad viewability standards
The ad network guarantees 100% of mobile ads are viewable for one second.
By Wendy Parish • May 13, 2015 -
Watch out Google: Facebook pilots mobile link search feature
Add a Link makes it easier for users to share content without leaving the social app.
By Wendy Parish • May 12, 2015 -
Global mobile ad spending set to hit $105B by 2019
Juniper Research reports mobile is on track to account for 44% of all digital spend worldwide.
By Wendy Parish • May 11, 2015 -
Mobile engagement platform SITO forms partnership to target movie patrons
Screenvision's ads will use geo-targeting and big data to deliver personalized messages outside the theater.
By Wendy Parish • May 8, 2015 -
Mobile growth has hit plateau, ad network claims
Fluent reports mobile maintains a lead (60%-40%) in the desktop split in interactions.
By Wendy Parish • May 7, 2015 -
Facebook native ads get a boost with Audience Network upgrades
Facebook introduced a new template, a native ad manager, and horizontal scrolling.
By Wendy Parish • May 7, 2015 -
Google adapts ads as mobile search passes desktop
More than 50% of Google searches are coming from mobile.
By Wendy Parish • May 5, 2015 -
What counts as 'viewable' on mobile?
The Media Ratings Council has delivered interim guidelines while it determines industry standards.
By Wendy Parish • May 5, 2015 -
Smartphone e-commerce traffic surges 269%, but still can't convert
MarketLive found 90% of carts are abandoned on phones.
By Wendy Parish • May 1, 2015 -
New mobile ad Kapsule suggests video based on user activity
Target is the first brand to test out the advertising technology from Kargo.
By Wendy Parish • April 28, 2015 -
The winners and losers of #mobilegeddon
Searchmetrics released numbers on sites affected by Google's mobile-friendly changes.
By Wendy Parish • April 27, 2015 -
Snapchat encourages brands to adopt vertical video
The app wants companies to create vertical shots to better align with typical mobile use.
By Wendy Parish • April 26, 2015 -
Mobile ads grew 76% in 2014: IAB report
Overall digital advertising space hit nearly $50 billion in sales.
By Wendy Parish • April 23, 2015 -
Google unveils Fi wireless service
The "small experiment" will use low costs to undercut competition.
By Wendy Parish • April 23, 2015 -
Adblock Plus sets its sights on iPhones
The service, already available for Android, could soon be open to iOS-compatible browsers.
By Wendy Parish • April 22, 2015 -
Fear of 'mobilegeddon' inspired 4.7% increase in mobile-friendly websites
The much-anticipated switch in Google's results algorithm had the search giant's desired effect.
By Wendy Parish • April 21, 2015 -
No app needed: Google introduces push notifications within Chrome
Mobile users can opt-in to receive updates after visiting a website in the browser.
By Wendy Parish • April 21, 2015 -
Apple Watch's approaching launch date prompts more brands to create apps
American Airlines, ESPN, and BMW are among the companies entering the wearable advertising market.
By Wendy Parish • April 20, 2015 -
Mobilegeddon is upon us: Prepare yourselves and your sites
Google's search algorithm changes, taking effect today, favor web pages that are mobile-friendly.
By Wendy Parish • April 20, 2015
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