Mobile email revenue continues growth post-holidays, increasing 12% in 1Q

Mobile now represents 45% of all email clicks and 22% of all email-generated revenue.

By Wendy Parish • June 10, 2015

Apple 'News' opens new doors for digital publishers

The feature delivers content from more than 50 publishers in one customizable stream. 

By Wendy Parish • June 9, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Mobile metrics: What's used least often is most meaningful

Mobile advertising matters more every year, making it increasingly important to use the proper metrics to assess Return On Ad Spend so you can know with certainty that your mobile campaigns are working.

June 9, 2015

IAB: Over one-third of global mobile users watch long-form video

According to a recent survey conducted by the IAB, 89% of mobile video viewers prefer ads to be tailored to them. 

By Wendy Parish • June 9, 2015

Why users are not getting their money's worth with email marketing

Marketers place a lot of weight on email, but just as vendors need to be more nimble, adapting to changing consumer demands and the evolving technological landscape, users need to start using these tools to their utmost potential. Because currently, they're not getting their money’s worth.

By Natalia Angulo • June 8, 2015

Advertisers work to capture viewers' attention, with no sound

Autoplay videos and mobile have created a silent landscape for marketers -- much different than television.

By Wendy Parish • June 8, 2015

eMarketer: Mobile video ads on track to grow 70% this year

Despite major growth, mobile video still trails desktop video and TV. 

By Wendy Parish • June 5, 2015

Long way to go: 89% of digital marketers grapple with cross-channel marketing

Experian highlights the challenges in creating a single customer view.

By Wendy Parish • June 4, 2015

Apple Watch app helps monitor brand health

Instead of counting steps, this app tracks ROI for monitoring brand health.

By Wendy Parish • June 2, 2015

Should ad budgets for smartphones and tablets be separate?

Often when marketers talk about mobile, smartphones and tablets (not to mention phablets) get lumped together. But the way in which and the reason for which consumers pick and use the devices they do, has begun to show in the ad spending decisions marketers make.

By Wendy Parish • June 1, 2015

Bud Light makes its Snapchat debut among the 21-and-over crowd

Bud Light is launching "age-gated" ads on Snapchat -- the first alcohol brand to do so on the messaging service -- that will only reach the 21-and-over crowd. 

By Wendy Parish • June 1, 2015

Meet Auto Amplify: Twitter's answer to programmatic video ad buying

Twitter's Auto Amplify tool offers a new, self-service way to create and instantly promote video clip campaigns.

By Wendy Parish • May 29, 2015

Google I/O keynote reveals slew of new ad updates

At its annual I/O developer conference, Google announced new features and updates for AdWords, AdMob and Analytics, in an effort to lure app developers.

By Wendy Parish • May 29, 2015

Apple is responsible for 75% of Google's mobile search revenue

A report estimates Apple's iOS brought in nearly $9 billion of Google's $11.8 billion in mobile search revenue in 2014. 

By Wendy Parish • May 28, 2015

Snapchat hires Fox exec to boost original content

Snapchat's CEO reveals the app is working on a self-serve ad platform, with the hope of making it easier for "brands to be brands."

By Wendy Parish • May 27, 2015

Mobile increase doesn't mean desktop decline

Just as video did not actually kill radio, mobile has not killed desktop. Data suggests that mobile use is in addition to desktop, not in place of it.

By Wendy Parish • May 26, 2015

Marketers' new fear: Not reaching Gen Y or Gen Z on mobile

Marketers are finding out that simply having a mobile presence isn’t enough to reach Gen Y or Gen Z. Sure, advertising on Instagram and Twitter is a good start, but is it effective? 

By Wendy Parish • May 26, 2015

Results are in on Google's 'store visits'

Google recenly disclosed that there are now more searches on smartphone than on desktop in 10 countries, including the U.S. The company has also tried to show advertisers the value of mobile, but brands and marketers have been reluctant.

By Wendy Parish • May 26, 2015

Tinder tests out marketing partnership with EDM artist Zedd

Popular dating app Tinder is getting into the music business, offering users that "swipe right" the chance to receive discount links fo rmusic artist Zedd's new album as part of a fresh marketing campaign.

By Wendy Parish • May 22, 2015

Kik video helps K-Swiss make a comeback

Kik's new ad video experience offers users rewards like access to premium features on the messaging app for opting to watch brand's videos. 

By Wendy Parish • May 21, 2015

Are dating apps the next ad frontier?

Campaign costs have gone from hundreds of dollars to thousands as brands flock to mobile dating apps in the hopes of having consumers swiping right for their ads.

By Wendy Parish • May 20, 2015

Tweets will now pop up in your mobile Google Search

Twitter and Google inked a partnership that back real-time elements to Google Search with tweets now directly cropping up on users' mobile search results.

By Wendy Parish • May 20, 2015

Facebook eyes games for Messenger app

The social media network is looking to adding games to its suite of products on its Messenger app -- an area that is likely to unlock new marketing opportunities. 

By Natalia Angulo • May 19, 2015

Pinterest reveals new ad products for Promoted Pins platform

The social content curation network on Tuesday unveiled a series of ad solutions expected to launch this summer including a new Cinematic Pin. Pinterest also named Tim Kendall as its first general manager of monetization.

By Natalia Angulo • May 19, 2015

Weather, amber alerts come from ad networks

Ad networks such as AppNexus, Rocket Fuel and xAd have partnerned with Conversant to leverage push notifications for social good. 

By Wendy Parish • May 19, 2015