Yahoo's Gemini ad platform looks to mobile

Yahoo’s marketplace performance has been underwhelming, but is mobile ad tech an answer?

By David Kirkpatrick • Aug. 4, 2015

Survey: Majority of marketers are concerned about deliverability

Research from Market Measurement found over 70% of U.S. media executives worried about deliverability across digital, mobile and social media channels.

By David Kirkpatrick • Aug. 3, 2015

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

How tech titans are shifting focus and zooming in on video marketing

There’s been a lot of video marketing moves of late. Here's what you need to know.

By David Kirkpatrick • July 31, 2015

Video ad tech company gets $28M venture capital injection

Jun Group, a mobile video ad firm, has raised $28 million in new funding.

By David Kirkpatrick • July 31, 2015

Contactually adds new Content Libraries feature

Contactually’s new Content Libraries gives marketers access to pre-created content and systems.

By David Kirkpatrick • July 31, 2015

Marketing automation firm Autopilot raises $7M from Salesforce

The new round of funding for the marketing automation software startup, including funding from Salesforce Ventures, brings its total funding up to $20.5 million.

By Natalia Angulo • July 30, 2015

Snapchat shakes up its Discover channel, traffic spikes for publishers

Snapchat juggled its Discover channel, replacing Yahoo and Warner Music with BuzzFeed and iHeartRadio.

By Natalia Angulo • July 29, 2015

Constant Contact unveils factors that make – or break – email campaigns

Constant Contact released an infographic featuring email marketing insights from its database, and shared three key factors that can make or break an email campaign.

By David Kirkpatrick • July 29, 2015

Pandora offers Sponsored Listening option for all advertisers

After almost a year of beta testing, Pandora has opened Sponsored Listening to all brands.

By David Kirkpatrick • July 28, 2015

Instagram's mobile ad revenue set to explode

According to eMarketer, Instagram will pass Google and Twitter in mobile display ad revenue within two years.

By David Kirkpatrick • July 28, 2015

Marketers are seeing big gains with personalization

Research based on a survey of 506 marketers finds between 70 and 94% report personalization as an effective tactic.

By David Kirkpatrick • July 27, 2015

Google takes on app fraud, suspends Play Store apps

On the heels of a series of new findings on app fraud, including a Forensiq report that stated app fraud costs app advertisers $857 million yearly, Google has dropped offending apps from its Play Store.

By David Kirkpatrick • July 27, 2015

YouTube goes big with mobile

YouTube unveiled a redesign for its mobile website and app with the goal of increased watch time.

By David Kirkpatrick • July 27, 2015

Twitter adds events to its targeting mix

Twitter’s latest ad feature helps marketers target live-event audiences.

By David Kirkpatrick • July 24, 2015

App ad fraud heading toward $1 billion problem

A 10-day study by a fraud detection firm found cross-platform losses of more than $8.5 million.

By David Kirkpatrick • July 24, 2015

YouTube adds 360-degree video to TrueView Ads

The 360-degree viewing experience launched in March for YouTube videos

By David Kirkpatrick • July 23, 2015

Apple was coy about Watch sales numbers, marketers don't care

Apple avoided putting a real number in this week's quarterly earnings report on Apple Watch sales since its launch this spring

By David Kirkpatrick • July 23, 2015

Yahoo still in financial turmoil

Yahoo hopes a push into mobile, video, native and social advertising will help the turnaround

By David Kirkpatrick • July 22, 2015

GE kicks off first-ever #DRONEWEEK on Periscope

What Shark Week? GE has launched the first-ever drone show, #DRONEWEEK, on Twitter-owned Periscope

By Natalia Angulo • July 20, 2015

Mobile is expected to be fastest growing ad channel

Mobile search should take over desktop search ad revenue in 2019 according to new report

By David Kirkpatrick • July 20, 2015

Almost half of mobile website conversions go untracked

The reason marketers aren’t correctly attributing 49% of mobile website conversions is due to a lack of call attribution

By David Kirkpatrick • July 20, 2015

Mobile ads on Google cost more and get fewer clicks

The drop in mobile ad metrics on Google in Q2 can be traced back to the mobile-friendly algorithm change from April

By David Kirkpatrick • July 17, 2015

Marketers are still leery of Facebook video ads

Facebook has been making a major push for video and video ads on the platform, but marketers are still skeptical

By David Kirkpatrick • July 17, 2015

Two mobile marketing firms team up to tackle location-based targeting

Swrve and Plot Projects have partnered to offer geo-fencing and beacon tech for mobile marketers

By David Kirkpatrick • July 16, 2015

Advertisers are grappling with the Apple Watch challenge

In a customer-led marketing world, advertisers have to carefully tread invading their audiences' wrists

By David Kirkpatrick • July 16, 2015