Brands experiment with new Instagram carousel ads

Old Navy, Samsung, Showtime, and Banana Republic were among the first to try out the multi-photo advertisements. 

By Wendy Parish • April 8, 2015

Responsive design helps mobile email conversions jump by 70%

Desktop conversion rates, however, fell by 4% during the same time frame.

By Wendy Parish • March 31, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Smartphones dominate 3/4 of mobile market

Apple devices lead the pack in usage, with HTC products coming in last.

By Emily Peiffer • March 26, 2015

Localytics will use $35M funding to launch predictive app marketing

The investment is slated to help the firm improve targeting capabilities. 

By Wendy Parish • March 25, 2015

Get ready publishers: Google's 'mobile-friendly' rankings are coming

If the search giant determines certain sites don't measure up, they could see a dramatic drop in traffic.

By Wendy Parish • March 25, 2015

ESPN encourages advertisers to combine digital and TV

The network's own research found a 160% increase in purchase intent by running multi-device campaigns.

By Wendy Parish • March 24, 2015

Mobile ad spending will double desktop by 2017

eMarketer predicts the newer format will reach $49.8 billion in two years. 

By Wendy Parish • March 24, 2015

Brands take advantage of new Instagram Layout app

Victoria's Secret and Sephora created collage posts the first day of the launch. 

By Wendy Parish • March 23, 2015

Mobile app Incubate creates digital time capsule

Brands are already interested in the new technology that schedules messages for up to 25 years in the future. 

By Wendy Parish • March 23, 2015

Apple extends iAd automatic buying to iTunes Radio

The company's ownership of both the advertising network and streaming service gives it an edge over competitors.

By Wendy Parish • March 19, 2015

Why marketers should pay attention to FTC's interest in cross-tracking

The agency's upcoming workshop could be a springboard for legislation on the topic. 

By Wendy Parish • March 18, 2015

Yahoo reports 3X more attention on native mobile ads

The company's research shows that transparency improves sponsored content performance. 

By Wendy Parish • March 12, 2015

Instagram filters can reveal fashion retailers' hidden messages

Ted Baker offers users the chance to win prizes for deciphering content within photos on the app. 

By Wendy Parish • March 12, 2015

LinkedIn's Sponsored InMail now offers 100% deliverability

Now, users will only receive advertisers' messages when they are signed in to the network. 

By Wendy Parish • March 10, 2015

6 Apple Watch apps digital marketers should keep an eye on

Both developers and advertisers need to determine the best way to target the wearable tech.

By Wendy Parish • March 10, 2015

Facebook's 'Creative Accelerator' helps brands reach global mobile users

Representatives from the program work with companies to develop ads for devices with slower connections.

By Wendy Parish • March 10, 2015

Launch of Apple Watch creates new challenges for marketers

Industry experts say mobile advertisers will have to exercise restraint when producing content for the devices.

By Wendy Parish • March 9, 2015

How phablets could shatter the rules of mobile marketing

Smartphones with massive screens are changing how people interact with mobile. 

By Wendy Parish • March 8, 2015

CMO behind 'Next Big Thing' ads leaves Samsung

Todd Pendleton's departure comes just one month before the company is set to release its Galaxy S6 smartphone. 

By Wendy Parish • March 6, 2015

Kik audience targeting could give it an edge over Snapchat

The messaging app can now target users by gender, geography, and mobile device. 

By Wendy Parish • March 5, 2015

Instagram introduces carousel ads, clickable links

With the new live URLs, it will be much easier for advertisers to calculate ROI.

By Wendy Parish • March 4, 2015

Could Line be the next big app in the U.S.?

According to the messaging app, invested brands are seeing substantial returns.

By Wendy Parish • March 4, 2015

Startup brings ads to electronic medical records

New sponsored pop-ups aim to help brands reach physicians. 

By Wendy Parish • March 3, 2015

T-Mobile tattles on Sprint's advertising

As a result, the NAD recommended that the company remove certain superlatives from its campaigns.

By Wendy Parish • March 3, 2015

Pandora steals top mobile spot from Facebook

Music streaming app now has the most time spent per mobile user. 

By Wendy Parish • March 2, 2015