Mobile: Page 307
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Retrieved from Nestle on February 11, 2014
Nestle runs first branded Periscope video stream campaign
Sunday’s summer solstice provided the theme for Nestle's marketing foray into Twitter’s video stream app.
By David Kirkpatrick • June 22, 2015 -
Millennials are calling it quits with overly-communicative brands: Survey
A new survey from marketing analytics firm Aimia finds that millennials are the generation most likely to disengage with brands for overly-pushy email marketing communications.
By Natalia Angulo • June 19, 2015 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
LinkedIn relaunches Pulse with a completely new business app
The new digital business news digest is focused on delivering personalized content to users from within their industries.
By David Kirkpatrick • June 19, 2015 -
Twitter reaches out to the casual user with big live events push
Twitter's “Project Lightning” will provide curated feeds on major events, such as the Oscars, and breaking news.
By David Kirkpatrick • June 19, 2015 -
Pandora is auctioning in-app advertising space via private ad exchange
Auctioned ads are targeted through first-person data based on current app listeners.
By David Kirkpatrick • June 17, 2015 -
Marketers' newest hurdle: 'Liquid consumers' using multiple devices
Publishers must now meet those consumers on third-party sites rather than a centralized "home."
By David Kirkpatrick • June 16, 2015 -
Americans spend more time with apps, but some get shut out
A recent report from Nielsen shows 70% of app usage is limited to the top 200 apps.
By Wendy Parish • June 15, 2015 -
Deep Dive
Why SMS is still a crucial part of the marketing mix
With messages ranging from special offers to style advice, some retailers are getting creative with their SMS interactions with customers.
By Ian P. Murphy • June 11, 2015 -
Publishers adjust to improve mobile ad viewability
The most dominant trend is moving ads to the tops of screens for immediate views.
By Wendy Parish • June 11, 2015 -
New Twitter ad feature targets users based on installed apps
The new tool, "installed app category targeting," allows app developers to target users that have downloaded similar apps.
By Wendy Parish • June 11, 2015 -
Ad blocking could be a new feature in iOS 9
The new API allows developers to block content within Safari on iPhones and iPads.
By Wendy Parish • June 11, 2015 -
Mobile email revenue continues growth post-holidays, increasing 12% in 1Q
Mobile now represents 45% of all email clicks and 22% of all email-generated revenue.
By Wendy Parish • June 10, 2015 -
Apple 'News' opens new doors for digital publishers
The feature delivers content from more than 50 publishers in one customizable stream.
By Wendy Parish • June 9, 2015 -
Sponsored by 4INFO
Mobile metrics: What's used least often is most meaningful
Mobile advertising matters more every year, making it increasingly important to use the proper metrics to assess Return On Ad Spend so you can know with certainty that your mobile campaigns are working.
June 9, 2015 -
IAB: Over one-third of global mobile users watch long-form video
According to a recent survey conducted by the IAB, 89% of mobile video viewers prefer ads to be tailored to them.
By Wendy Parish • June 9, 2015 -
Deep Dive
Why users are not getting their money's worth with email marketing
Marketers place a lot of weight on email, but just as vendors need to be more nimble, adapting to changing consumer demands and the evolving technological landscape, users need to start using these tools to their utmost potential. Because currently, they're not getting their money’s worth.
By Natalia Angulo • June 8, 2015 -
Advertisers work to capture viewers' attention, with no sound
Autoplay videos and mobile have created a silent landscape for marketers -- much different than television.
By Wendy Parish • June 8, 2015 -
eMarketer: Mobile video ads on track to grow 70% this year
Despite major growth, mobile video still trails desktop video and TV.
By Wendy Parish • June 5, 2015 -
Long way to go: 89% of digital marketers grapple with cross-channel marketing
Experian highlights the challenges in creating a single customer view.
By Wendy Parish • June 4, 2015 -
Retrieved from Apple on September 09, 2014
Apple Watch app helps monitor brand health
Instead of counting steps, this app tracks ROI for monitoring brand health.
By Wendy Parish • June 2, 2015 -
Deep Dive
Should ad budgets for smartphones and tablets be separate?
Often when marketers talk about mobile, smartphones and tablets (not to mention phablets) get lumped together. But the way in which and the reason for which consumers pick and use the devices they do, has begun to show in the ad spending decisions marketers make.
By Wendy Parish • June 1, 2015 -
Bud Light makes its Snapchat debut among the 21-and-over crowd
Bud Light is launching "age-gated" ads on Snapchat -- the first alcohol brand to do so on the messaging service -- that will only reach the 21-and-over crowd.
By Wendy Parish • June 1, 2015 -
Meet Auto Amplify: Twitter's answer to programmatic video ad buying
Twitter's Auto Amplify tool offers a new, self-service way to create and instantly promote video clip campaigns.
By Wendy Parish • May 29, 2015 -
Google I/O keynote reveals slew of new ad updates
At its annual I/O developer conference, Google announced new features and updates for AdWords, AdMob and Analytics, in an effort to lure app developers.
By Wendy Parish • May 29, 2015 -
Apple is responsible for 75% of Google's mobile search revenue
A report estimates Apple's iOS brought in nearly $9 billion of Google's $11.8 billion in mobile search revenue in 2014.
By Wendy Parish • May 28, 2015
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