App fraud weighs on mobile marketers

Both app installation and transaction fraud are global issues according to recent research

By David Kirkpatrick • July 16, 2015

Google ads to include 'buy' button

Google’s new shoppable button in ads will tie users' account and payment information

By David Kirkpatrick • July 16, 2015

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

AppsFlyer adds real-time ROI for Facebook campaigns

Adding real-time ROI to Facebook efforts is a response to the social network's user policy change on device data

By David Kirkpatrick • July 13, 2015

Microsoft cutting phone division headcount

Microsoft is also writing off its $7.6 billion Nokia acquisition

By David Kirkpatrick • July 13, 2015

Call-click looks to combine traditional and digital marketing channels

Being able to track campaigns across both digital and traditional channels gives marketers true multi-platform insights into campaign performance

By David Kirkpatrick • July 13, 2015

Report: Paid search up 22% in Q2 with mobile leading the way

Mobile grew 71% while Google regained market share it previously lost to Yahoo Bing.

By David Kirkpatrick • July 10, 2015

Video streaming platform Meerkat adds Facebook login option

By adding Facebook’s social graph to its login options, Meerkat helps brands reach its Facebook followers.

By David Kirkpatrick • July 10, 2015

Study: Advertisers still using Flash ads on mobile—even though they rarely work

The practice makes little sense because Flash defaults to a static image on mobile devices over 98% of the time.

By David Kirkpatrick • July 10, 2015

Forget channels—are people-based strategies the future of marketing?

Adelphic’s CEO thinks marketing is moving beyond channels to specific audiences. 

By David Kirkpatrick • July 10, 2015

Twitter adds new features for mobile app marketers

Twitter’s new video tool showcases apps before installation.

By David Kirkpatrick • July 9, 2015

Report: Pinterest's active users grew 97% over last year

Not only is the social sharing platform growing rapidly, it provides a strong user focus that marketers can tap into

By David Kirkpatrick • July 9, 2015

Aerserv adds mobile video ad inventory to programmatic bidding platform

Automated real-time bidding has been more the domain of display ads so the move is a new opportunity for buyers of programmatic mobile ads

By David Kirkpatrick • July 9, 2015

YP is making a push into local mobile and display ads

The one-time local print ad giant faces heavy competition with local online advertising.

By David Kirkpatrick • July 8, 2015

Doritos takes novel approach to mobile with new campaign

Doritos' latest mobile campaign moves from mobile-first to mobile-only, requiring a scanned purchase.

By David Kirkpatrick • July 8, 2015

Better ROI tracking would increase digital ad spend

Recent research from Millward Brown Digital found more than 70% of marketing executives would increase digital ad spending with better results metrics.

By David Kirkpatrick • July 7, 2015

Mobile media dominates 2015 Internet Trends Report

According to the author of the report, the gap between time spent on mobile and mobile ad spend represents a $25 billion opportunity.

By David Kirkpatrick • July 7, 2015

Twitter unveils persona targeting, adds segmentation feature

Expanding its audience insights dashboard with “Project Lightning,” Twitter gives advertisers a new tool to create persona-based audience segments.

By David Kirkpatrick • July 6, 2015

Pinterest's 'Buy it' buttons go live

Although only available on iOS for now, retailers like Macy’s and Nordstrom will use the tool to reach Pinterest's growing user base. 

By Ian P. Murphy • July 2, 2015

Mobile Marketing: Engaging with your audience

Your audience is engaging with you on mobile – here are some tips to improve their experience.

By David Kirkpatrick • July 2, 2015

Facebook changes logo, reveals video ad revenue sharing plans

Key differences in the new Facebook logo? More white space and a rounded "a."

By David Kirkpatrick • July 2, 2015

Mobile video views up 367% over last two years

A report based on mobile ad platform Ooyala’s customers finds 100% increase in views from Q1 2014 to Q1 2015.

By David Kirkpatrick • June 29, 2015

Apple Watch gives marketers access to early adopters and influencers

The short version of why marketers should care about the Apple Watch is its early adopter user base.

By David Kirkpatrick • June 29, 2015

AppsFlyer analytics to attribute all pre-app install touches

Marketing is a data-driven world, and AppsFlyer is giving marketers deeper insights in to app installations.

By David Kirkpatrick • June 29, 2015

Brands might want to revisit mobile app strategies

Brands face challenges with a shortfall of development talent as well as how users interact with apps.

By David Kirkpatrick • June 26, 2015

Apple iOS update adds hurdle to placing ads in mobile apps

With privacy changes, the California tech titan's latest iOS update creates a new hurdle for advertisers trying to place ads in mobile apps.

By Natalia Angulo • June 25, 2015