Target is running digitally interactive print ads in Vogue's September issue

Readers of the print edition of Vogue's iconic September issue will find ads that use visual recognition to send readers on an interactive online experience.

By David Kirkpatrick • Aug. 11, 2015

Twitter revamps mobile ad-bidding options; Costolo reportedly making a full exit

Mobile advertisers have new options for bidding on ads on Twitter, including optimized action and cost-per-install bidding.

By David Kirkpatrick • Aug. 10, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Ad-blocking research makes mobile even more attractive for marketers

Recent research from Genesis Media on ad-blocking software found just 3% of respondents used the technology on mobile devices.

By David Kirkpatrick • Aug. 6, 2015

Celebrities can now live stream on Facebook – marketers have to wait

Facebook joined the live stream marketplace, but is only making the tool available for verified accounts for public figures.

By David Kirkpatrick • Aug. 6, 2015

Facebook is letting mobile app advertisers keep device-level data

Facebook recently told advertisers they would lose the ability to track device-level data from mobile app ads, but ended up changing course to allow tracking.

By David Kirkpatrick • Aug. 5, 2015

New York Times is launching a mobile ad platform

The Grey Lady's new mobile ad platform will be called Mobile Moments and will be available on smartphone apps and the mobile website.

By David Kirkpatrick • Aug. 5, 2015

Why marketers should use data, multi-modal channels to their advantage

Industry insiders attest data is key to modern marketing, but figuring out how to decipher and then implement it in a multi-channel world doesn't need to be hard.

By David Kirkpatrick • Aug. 4, 2015

Facebook looks to leverage live events

Taking a cue from its social media competition, Facebook enhances Place Tips with live event features.

By David Kirkpatrick • Aug. 4, 2015

Yahoo's Gemini ad platform looks to mobile

Yahoo’s marketplace performance has been underwhelming, but is mobile ad tech an answer?

By David Kirkpatrick • Aug. 4, 2015

Survey: Majority of marketers are concerned about deliverability

Research from Market Measurement found over 70% of U.S. media executives worried about deliverability across digital, mobile and social media channels.

By David Kirkpatrick • Aug. 3, 2015

How tech titans are shifting focus and zooming in on video marketing

There’s been a lot of video marketing moves of late. Here's what you need to know.

By David Kirkpatrick • July 31, 2015

Video ad tech company gets $28M venture capital injection

Jun Group, a mobile video ad firm, has raised $28 million in new funding.

By David Kirkpatrick • July 31, 2015

Contactually adds new Content Libraries feature

Contactually’s new Content Libraries gives marketers access to pre-created content and systems.

By David Kirkpatrick • July 31, 2015

Marketing automation firm Autopilot raises $7M from Salesforce

The new round of funding for the marketing automation software startup, including funding from Salesforce Ventures, brings its total funding up to $20.5 million.

By Natalia Angulo • July 30, 2015

Snapchat shakes up its Discover channel, traffic spikes for publishers

Snapchat juggled its Discover channel, replacing Yahoo and Warner Music with BuzzFeed and iHeartRadio.

By Natalia Angulo • July 29, 2015

Constant Contact unveils factors that make – or break – email campaigns

Constant Contact released an infographic featuring email marketing insights from its database, and shared three key factors that can make or break an email campaign.

By David Kirkpatrick • July 29, 2015

Pandora offers Sponsored Listening option for all advertisers

After almost a year of beta testing, Pandora has opened Sponsored Listening to all brands.

By David Kirkpatrick • July 28, 2015

Instagram's mobile ad revenue set to explode

According to eMarketer, Instagram will pass Google and Twitter in mobile display ad revenue within two years.

By David Kirkpatrick • July 28, 2015

Marketers are seeing big gains with personalization

Research based on a survey of 506 marketers finds between 70 and 94% report personalization as an effective tactic.

By David Kirkpatrick • July 27, 2015

Google takes on app fraud, suspends Play Store apps

On the heels of a series of new findings on app fraud, including a Forensiq report that stated app fraud costs app advertisers $857 million yearly, Google has dropped offending apps from its Play Store.

By David Kirkpatrick • July 27, 2015

YouTube goes big with mobile

YouTube unveiled a redesign for its mobile website and app with the goal of increased watch time.

By David Kirkpatrick • July 27, 2015

Twitter adds events to its targeting mix

Twitter’s latest ad feature helps marketers target live-event audiences.

By David Kirkpatrick • July 24, 2015

App ad fraud heading toward $1 billion problem

A 10-day study by a fraud detection firm found cross-platform losses of more than $8.5 million.

By David Kirkpatrick • July 24, 2015

YouTube adds 360-degree video to TrueView Ads

The 360-degree viewing experience launched in March for YouTube videos

By David Kirkpatrick • July 23, 2015

Apple was coy about Watch sales numbers, marketers don't care

Apple avoided putting a real number in this week's quarterly earnings report on Apple Watch sales since its launch this spring

By David Kirkpatrick • July 23, 2015