Mobile: Page 309
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ExhangeWire study: Quality is a problem in the programmatic marketplace
Ninety-four percent of digital marketers reported quality was a “very” or “somewhat” serious issue.
By David Kirkpatrick • June 25, 2015 -
Facebook debuted a new mobile video ad experience
The ad experience provides viewers an interactive experience within the platform
By David Kirkpatrick • June 25, 2015 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Fraud might cost digital advertisers $6 billion in 2015
Eleven percent of digital display ads involve fakery, according to an Association of National Advertiser survey.
By David Kirkpatrick • June 24, 2015 -
Google launches free ad-supported Google Play Music
An ad-free version of the service is available via a $10 per month Play Music subscription.
By David Kirkpatrick • June 24, 2015 -
YouMail's app blocks unwanted mobile calls
The app also shares its performance in blocking robo- and spoofed number calls with users.
By David Kirkpatrick • June 23, 2015 -
Mobile ad spend is on the rise
Marketers have dramatically increased mobile ad spend over last two years.
By David Kirkpatrick • June 22, 2015 -
Retrieved from Nestle on February 11, 2014
Nestle runs first branded Periscope video stream campaign
Sunday’s summer solstice provided the theme for Nestle's marketing foray into Twitter’s video stream app.
By David Kirkpatrick • June 22, 2015 -
Millennials are calling it quits with overly-communicative brands: Survey
A new survey from marketing analytics firm Aimia finds that millennials are the generation most likely to disengage with brands for overly-pushy email marketing communications.
By Natalia Angulo • June 19, 2015 -
LinkedIn relaunches Pulse with a completely new business app
The new digital business news digest is focused on delivering personalized content to users from within their industries.
By David Kirkpatrick • June 19, 2015 -
Twitter reaches out to the casual user with big live events push
Twitter's “Project Lightning” will provide curated feeds on major events, such as the Oscars, and breaking news.
By David Kirkpatrick • June 19, 2015 -
Pandora is auctioning in-app advertising space via private ad exchange
Auctioned ads are targeted through first-person data based on current app listeners.
By David Kirkpatrick • June 17, 2015 -
Marketers' newest hurdle: 'Liquid consumers' using multiple devices
Publishers must now meet those consumers on third-party sites rather than a centralized "home."
By David Kirkpatrick • June 16, 2015 -
Americans spend more time with apps, but some get shut out
A recent report from Nielsen shows 70% of app usage is limited to the top 200 apps.
By Wendy Parish • June 15, 2015 -
Deep Dive
Why SMS is still a crucial part of the marketing mix
With messages ranging from special offers to style advice, some retailers are getting creative with their SMS interactions with customers.
By Ian P. Murphy • June 11, 2015 -
Publishers adjust to improve mobile ad viewability
The most dominant trend is moving ads to the tops of screens for immediate views.
By Wendy Parish • June 11, 2015 -
New Twitter ad feature targets users based on installed apps
The new tool, "installed app category targeting," allows app developers to target users that have downloaded similar apps.
By Wendy Parish • June 11, 2015 -
Ad blocking could be a new feature in iOS 9
The new API allows developers to block content within Safari on iPhones and iPads.
By Wendy Parish • June 11, 2015 -
Mobile email revenue continues growth post-holidays, increasing 12% in 1Q
Mobile now represents 45% of all email clicks and 22% of all email-generated revenue.
By Wendy Parish • June 10, 2015 -
Apple 'News' opens new doors for digital publishers
The feature delivers content from more than 50 publishers in one customizable stream.
By Wendy Parish • June 9, 2015 -
Sponsored by 4INFO
Mobile metrics: What's used least often is most meaningful
Mobile advertising matters more every year, making it increasingly important to use the proper metrics to assess Return On Ad Spend so you can know with certainty that your mobile campaigns are working.
June 9, 2015 -
IAB: Over one-third of global mobile users watch long-form video
According to a recent survey conducted by the IAB, 89% of mobile video viewers prefer ads to be tailored to them.
By Wendy Parish • June 9, 2015 -
Deep Dive
Why users are not getting their money's worth with email marketing
Marketers place a lot of weight on email, but just as vendors need to be more nimble, adapting to changing consumer demands and the evolving technological landscape, users need to start using these tools to their utmost potential. Because currently, they're not getting their money’s worth.
By Natalia Angulo • June 8, 2015 -
Advertisers work to capture viewers' attention, with no sound
Autoplay videos and mobile have created a silent landscape for marketers -- much different than television.
By Wendy Parish • June 8, 2015 -
eMarketer: Mobile video ads on track to grow 70% this year
Despite major growth, mobile video still trails desktop video and TV.
By Wendy Parish • June 5, 2015 -
Long way to go: 89% of digital marketers grapple with cross-channel marketing
Experian highlights the challenges in creating a single customer view.
By Wendy Parish • June 4, 2015
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