Mobile: Page 309
-
Holiday season proves mobile can no longer be ignored
Mobile accounted for 45% of all holiday traffic and 22.6% of all online sales.
By Wendy Parish • Jan. 8, 2015 -
Nike shows how wearable technology can be used for marketing
Sports brand turns users runs into 100,000 unique videos.
By Wendy Parish • Jan. 7, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Virtual reality marketing gets big push from Samsung
Samsung produces virtual shorts to show off its technology at CES.
By Wendy Parish • Jan. 7, 2015 -
A Verizon-AOL joint venture could be a marketing goldmine
Rumors of an acquisition or joint venture have marketers thinking about new opportunities in targeting users across devices.
By Wendy Parish • Jan. 6, 2015 -
Would you buy a $1,200 Walkman?
Sony is marketing the old-school device to audiophiles.
By Wendy Parish • Jan. 6, 2015 -
It begins: The first programmatic ad platform for Apple Watch launches
TapSense is confident, despite an uncertain wearables market.
By Wendy Parish • Jan. 5, 2015 -
Apple facing lawsuit for false advertising
Brand accused of misleading consumers about iPhone's storage capacity.
By Wendy Parish • Jan. 2, 2015 -
Deep Dive
The 10 most read stories on Marketing Dive in 2014
Before heading into 2015, here are our most popular stories of 2014.
By Mattie Quinn • Dec. 28, 2014 -
Digital advertising spend set to outpace TV in China for first time ever
Mobile use and an emerging middle class have turned the tables quickly.
By Wendy Parish • Dec. 22, 2014 -
Just stick with 'Black Friday' and 'Cyber Monday,' email study finds
According to Yesmail, retailers that opted to use 'cyber week' as opposed to just 'Black Friday' or 'Cyber Monday' did not fare as well this holiday season.
By Mattie Quinn • Dec. 18, 2014 -
Lowe's uses Hyperlapse to teach home improvement in 6 secs
Brand expands on award-winning #LowesFixinSix Vine series.
By Wendy Parish • Dec. 16, 2014 -
Twitter adds wireless carriers and new devices to targeting options
Move could help Twitter capitalize on mobile carrier wars.
By Wendy Parish • Dec. 16, 2014 -
Yelp launches mobile app for business owners
App helps track account activity and interact with consumers.
By Wendy Parish • Dec. 15, 2014 -
Uber apologizes for surge pricing during Sydney hostage crisis with free rides
Car service in hot water again over ride charges during hostage situation.
By Wendy Parish • Dec. 15, 2014 -
Standard banners still make up 97% of mobile ads
Despite being less effective, standard banners ads are still the norm.
By Wendy Parish • Dec. 11, 2014 -
Deep Dive
Friday Roundup: Instagram's rapid ascent and Apple may boost social media presence
These are the 'need-to-know' marketing stories of the week.
By Mattie Quinn • Dec. 11, 2014 -
Responsive Lightbox ads now available to all Google Adwords users
Interactive ads pull in media from YouTube, Google+, and Google Maps.
By Wendy Parish • Dec. 10, 2014 -
Facebook expands Trending out to mobile
Social giant tries to catch up to Twitter in real-time news race.
By Wendy Parish • Dec. 10, 2014 -
Instagram hits milestone number, will start verifying brand accounts
There are now 300 million monthly users on the photo-sharing app, surpassing Twitter.
By Mattie Quinn • Dec. 10, 2014 -
Frank Sinatra could deliver you booze in a new promotion
Alcohol delivery service 'Saucey' is sending out Sinatra impersonators this Friday.
By Wendy Parish • Dec. 10, 2014 -
Yahoo launches app install ads
Developers can now run ads on Yahoo sites, Tumblr, and Yahoo apps.
By Wendy Parish • Dec. 9, 2014 -
Uber's latest campaign wants to end child hunger for the holidays
"Everyone's private driver" want to feed 3 million hungry kids this holiday season.
By Mattie Quinn • Dec. 9, 2014 -
Finally: Facebook search for specific posts is here
Users will now have the ability to search for previous posts using Graph.
By Wendy Parish • Dec. 9, 2014 -
Look out TV—digital ad spend is closing the gap
Projections mark 2019 as the year digital spend will be equal to TV spend.
By Wendy Parish • Dec. 9, 2014 -
eMarketer: Mobile search spend reaches tipping point
50.1% of search spend will go to mobile in 2015.
By Wendy Parish • Dec. 7, 2014
Previous
