Mobile: Page 309
-
New mobile ad Kapsule suggests video based on user activity
Target is the first brand to test out the advertising technology from Kargo.
By Wendy Parish • April 28, 2015 -
The winners and losers of #mobilegeddon
Searchmetrics released numbers on sites affected by Google's mobile-friendly changes.
By Wendy Parish • April 27, 2015 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Snapchat encourages brands to adopt vertical video
The app wants companies to create vertical shots to better align with typical mobile use.
By Wendy Parish • April 26, 2015 -
Mobile ads grew 76% in 2014: IAB report
Overall digital advertising space hit nearly $50 billion in sales.
By Wendy Parish • April 23, 2015 -
Google unveils Fi wireless service
The "small experiment" will use low costs to undercut competition.
By Wendy Parish • April 23, 2015 -
Adblock Plus sets its sights on iPhones
The service, already available for Android, could soon be open to iOS-compatible browsers.
By Wendy Parish • April 22, 2015 -
Fear of 'mobilegeddon' inspired 4.7% increase in mobile-friendly websites
The much-anticipated switch in Google's results algorithm had the search giant's desired effect.
By Wendy Parish • April 21, 2015 -
No app needed: Google introduces push notifications within Chrome
Mobile users can opt-in to receive updates after visiting a website in the browser.
By Wendy Parish • April 21, 2015 -
Retrieved from Apple on March 10, 2015
Apple Watch's approaching launch date prompts more brands to create apps
American Airlines, ESPN, and BMW are among the companies entering the wearable advertising market.
By Wendy Parish • April 20, 2015 -
Mobilegeddon is upon us: Prepare yourselves and your sites
Google's search algorithm changes, taking effect today, favor web pages that are mobile-friendly.
By Wendy Parish • April 20, 2015 -
Foursquare's 'Pinpoint' will leverage location data to target cross-mobile ads
FedEx, Coors Light, AT&T, Samsung, and Land Rover are among the first brands to test out the new technology.
By Wendy Parish • April 14, 2015 -
Brands test out 3-D imagery in mobile ads
The new technology offers insight into what the future of mobile virtual reality could look like.
By Wendy Parish • April 14, 2015 -
Brands experiment with new Instagram carousel ads
Old Navy, Samsung, Showtime, and Banana Republic were among the first to try out the multi-photo advertisements.
By Wendy Parish • April 8, 2015 -
Responsive design helps mobile email conversions jump by 70%
Desktop conversion rates, however, fell by 4% during the same time frame.
By Wendy Parish • March 31, 2015 -
Smartphones dominate 3/4 of mobile market
Apple devices lead the pack in usage, with HTC products coming in last.
By Emily Peiffer • March 26, 2015 -
Localytics will use $35M funding to launch predictive app marketing
The investment is slated to help the firm improve targeting capabilities.
By Wendy Parish • March 25, 2015 -
Get ready publishers: Google's 'mobile-friendly' rankings are coming
If the search giant determines certain sites don't measure up, they could see a dramatic drop in traffic.
By Wendy Parish • March 25, 2015 -
ESPN encourages advertisers to combine digital and TV
The network's own research found a 160% increase in purchase intent by running multi-device campaigns.
By Wendy Parish • March 24, 2015 -
Mobile ad spending will double desktop by 2017
eMarketer predicts the newer format will reach $49.8 billion in two years.
By Wendy Parish • March 24, 2015 -
Brands take advantage of new Instagram Layout app
Victoria's Secret and Sephora created collage posts the first day of the launch.
By Wendy Parish • March 23, 2015 -
Mobile app Incubate creates digital time capsule
Brands are already interested in the new technology that schedules messages for up to 25 years in the future.
By Wendy Parish • March 23, 2015 -
Apple extends iAd automatic buying to iTunes Radio
The company's ownership of both the advertising network and streaming service gives it an edge over competitors.
By Wendy Parish • March 19, 2015 -
USDA
Why marketers should pay attention to FTC's interest in cross-tracking
The agency's upcoming workshop could be a springboard for legislation on the topic.
By Wendy Parish • March 18, 2015 -
Yahoo reports 3X more attention on native mobile ads
The company's research shows that transparency improves sponsored content performance.
By Wendy Parish • March 12, 2015 -
Instagram filters can reveal fashion retailers' hidden messages
Ted Baker offers users the chance to win prizes for deciphering content within photos on the app.
By Wendy Parish • March 12, 2015
Previous
