Startup brings ads to electronic medical records

New sponsored pop-ups aim to help brands reach physicians. 

By Wendy Parish • March 3, 2015

T-Mobile tattles on Sprint's advertising

As a result, the NAD recommended that the company remove certain superlatives from its campaigns.

By Wendy Parish • March 3, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Pandora steals top mobile spot from Facebook

Music streaming app now has the most time spent per mobile user. 

By Wendy Parish • March 2, 2015

Google announces plans to launch its own mobile operator services

The connectivity of the search giant's mobile virtual network operator could set Google up to deliver better ads to mobile users.

By Wendy Parish • March 2, 2015

Study: Marketers making big investments in Big Data

The survey estimates a 34.8% increase in email spending between 2010 and the end of this year.

By Randy Lilleston • March 2, 2015

Strippers may have cracked the code for making money on Snapchat

Adult workers are among first industries to utilize Snapcash, a trend that could catch on for other industries. 

By Wendy Parish • March 1, 2015

The secret to success of Taco Bell's app: Search

The social media blackout of last fall received attention, but paid search brought home the sales. 

By Wendy Parish • Feb. 26, 2015

'Special event' from Apple likely to showcase Apple Watch

The event will likely be another marketing tactic to get consumers excited about the wearable product.

By Wendy Parish • Feb. 26, 2015

Google launches sponsored search for Google Play

The news comes the same day the search giant also announces it will highlight mobile-friendly sites on mobile search.

By Wendy Parish • Feb. 26, 2015

Apple's wearable marketing campaign begins with a spread in Vogue

Apple is gearing up for an April launch with a 12-page spread in the March issue of Vogue. 

By Wendy Parish • Feb. 25, 2015

FTC holds apps with far-fetched claims accountable

Agency is pursuing charges against apps marketing themselves as melanoma detectors. 

By Wendy Parish • Feb. 24, 2015

Facebook thanks its 2M advertisers with a new app

The Ads Manager app will help marketers manage campaigns on the go. 

By Wendy Parish • Feb. 24, 2015

Lyft's new CMO wants to blend 'art and science' in campaigns

As the marketing wars between car-sharing services heat up, new CMO says efficiency and education are the core goals of the transportation company's advertising. 

By Wendy Parish • Feb. 23, 2015

Google introduces call-only campaigns for search ads

It may seem archaic, but new campaign is meant to drive customers to call instead of clicking on the website.

By Wendy Parish • Feb. 23, 2015

3 'old-school' marketing channels that are seeing success today

Some strategies thought to be archaic are having a renaissance.

By Mattie Quinn • Feb. 23, 2015

Yahoo introduces Mobile Developer Suite

CEO Mayer revealed the five-product suite meant to help with analytics and monetization of mobile apps.

By Wendy Parish • Feb. 19, 2015

The secret to avoiding app deletion? Pay users

80% of users delete an app after using it only twice, but an ad tech firm is working to combat that statistic. 

By Wendy Parish • Feb. 19, 2015

Could Snapchat be worth $19B?

New funding drive comes as app starts to emerge as a marketing platform.

By Wendy Parish • Feb. 18, 2015

T-Mobile shuffles executives: Mike Sievert moves from CMO to COO

Andrew Sherrard will take over CMO and Executive VP spots. 

By Wendy Parish • Feb. 18, 2015

Win for weed: Apple allows pot apps into App Store

Cannabis social app MassRoots led a petition to open up the App Store to pot-related apps. 

By Wendy Parish • Feb. 13, 2015

Apple partners with Pinterest to market iOS apps

'App pins' will include an 'install' button to download the iOS directly from Pinterest's platform 

By Wendy Parish • Feb. 12, 2015

Marissa Mayer: Yahoo has to 'reinvent' itself with better ads

Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO explains the company is on track—but still has hurdles to overcome in advertising. 

By Wendy Parish • Feb. 11, 2015

After 'dark social' cleanup, Facebook sees jump in mobile referral traffic

New data from Bitly shows that unidentified traffic dropped from 12% to 1% after Facebook app update on iOS. 

By Wendy Parish • Feb. 10, 2015

General Electric turns focus from Vine to Snapchat

Companies are starting to feel a culture shift on Vine, and are putting more resources in developing Snapchat content. 

By Wendy Parish • Feb. 10, 2015

Target shows exactly what multi-platform campaigns can look like with Grammy's #MoreMusic

A live commercial concert during The Grammy's with Imagine Dragons has been spread out into a social campaign that lives beyond the show. 

By Wendy Parish • Feb. 9, 2015