Apple Watch app helps monitor brand health

Instead of counting steps, this app tracks ROI for monitoring brand health.

By Wendy Parish • June 2, 2015

Should ad budgets for smartphones and tablets be separate?

Often when marketers talk about mobile, smartphones and tablets (not to mention phablets) get lumped together. But the way in which and the reason for which consumers pick and use the devices they do, has begun to show in the ad spending decisions marketers make.

By Wendy Parish • June 1, 2015

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Bud Light makes its Snapchat debut among the 21-and-over crowd

Bud Light is launching "age-gated" ads on Snapchat -- the first alcohol brand to do so on the messaging service -- that will only reach the 21-and-over crowd. 

By Wendy Parish • June 1, 2015

Meet Auto Amplify: Twitter's answer to programmatic video ad buying

Twitter's Auto Amplify tool offers a new, self-service way to create and instantly promote video clip campaigns.

By Wendy Parish • May 29, 2015

Google I/O keynote reveals slew of new ad updates

At its annual I/O developer conference, Google announced new features and updates for AdWords, AdMob and Analytics, in an effort to lure app developers.

By Wendy Parish • May 29, 2015

Apple is responsible for 75% of Google's mobile search revenue

A report estimates Apple's iOS brought in nearly $9 billion of Google's $11.8 billion in mobile search revenue in 2014. 

By Wendy Parish • May 28, 2015

Snapchat hires Fox exec to boost original content

Snapchat's CEO reveals the app is working on a self-serve ad platform, with the hope of making it easier for "brands to be brands."

By Wendy Parish • May 27, 2015

Mobile increase doesn't mean desktop decline

Just as video did not actually kill radio, mobile has not killed desktop. Data suggests that mobile use is in addition to desktop, not in place of it.

By Wendy Parish • May 26, 2015

Marketers' new fear: Not reaching Gen Y or Gen Z on mobile

Marketers are finding out that simply having a mobile presence isn’t enough to reach Gen Y or Gen Z. Sure, advertising on Instagram and Twitter is a good start, but is it effective? 

By Wendy Parish • May 26, 2015

Results are in on Google's 'store visits'

Google recenly disclosed that there are now more searches on smartphone than on desktop in 10 countries, including the U.S. The company has also tried to show advertisers the value of mobile, but brands and marketers have been reluctant.

By Wendy Parish • May 26, 2015

Tinder tests out marketing partnership with EDM artist Zedd

Popular dating app Tinder is getting into the music business, offering users that "swipe right" the chance to receive discount links fo rmusic artist Zedd's new album as part of a fresh marketing campaign.

By Wendy Parish • May 22, 2015

Kik video helps K-Swiss make a comeback

Kik's new ad video experience offers users rewards like access to premium features on the messaging app for opting to watch brand's videos. 

By Wendy Parish • May 21, 2015

Are dating apps the next ad frontier?

Campaign costs have gone from hundreds of dollars to thousands as brands flock to mobile dating apps in the hopes of having consumers swiping right for their ads.

By Wendy Parish • May 20, 2015

Tweets will now pop up in your mobile Google Search

Twitter and Google inked a partnership that back real-time elements to Google Search with tweets now directly cropping up on users' mobile search results.

By Wendy Parish • May 20, 2015

Facebook eyes games for Messenger app

The social media network is looking to adding games to its suite of products on its Messenger app -- an area that is likely to unlock new marketing opportunities. 

By Natalia Angulo • May 19, 2015

Pinterest reveals new ad products for Promoted Pins platform

The social content curation network on Tuesday unveiled a series of ad solutions expected to launch this summer including a new Cinematic Pin. Pinterest also named Tim Kendall as its first general manager of monetization.

By Natalia Angulo • May 19, 2015

Weather, amber alerts come from ad networks

Ad networks such as AppNexus, Rocket Fuel and xAd have partnerned with Conversant to leverage push notifications for social good. 

By Wendy Parish • May 19, 2015

Messaging app Kik making moves to expand publishing, brand deals

Canadian-based messaging app Kik is making moves to heavily expand its publishing and brand opportunties, and has hired a former agency CEO to build Kik Services.

By Wendy Parish • May 19, 2015

European mobile operators could carry ad blocking software as early as this year

Mobile ad blocking startup Shine has several major unnamed European carriers signed on. 

By Wendy Parish • May 18, 2015

Is Bing planning its own 'Mobilegeddon'?

As search shifts to mobile, search engines like Bing and Google are retooling site rankings, earmarking those that fit specific criteria as 'mobile friendly' and sending some businesses back to their developer drawing boards.

By Wendy Parish • May 15, 2015

Report: Wireless carriers turn to ad blocker to save bandwidth

Ads are using 10 - 50% of mobile users' data plans, but the number of ad blocker users has also jumped -- 70% between 2013 and 2014, according to PageFair and Adobe.

By Wendy Parish • May 15, 2015

Study: In-app purchase behavior deviates from online

In-app purchases happen most often before before the workday starts, the same study finds.

By Wendy Parish • May 15, 2015

Millennial Media advances mobile ad viewability standards

The ad network guarantees 100% of mobile ads are viewable for one second. 

By Wendy Parish • May 13, 2015

Watch out Google: Facebook pilots mobile link search feature

Add a Link makes it easier for users to share content without leaving the social app. 

By Wendy Parish • May 12, 2015

Global mobile ad spending set to hit $105B by 2019

Juniper Research reports mobile is on track to account for 44% of all digital spend worldwide. 

By Wendy Parish • May 11, 2015