Financial marketers are learning how to cater to Apple Pay

The mobile payment system is changing how financial institutions approach marketing. 

By Wendy Parish • Feb. 9, 2015

How marketers can take advantage of mobile games

Super Bowl commercials prove medium is now mainstream. 

By Wendy Parish • Feb. 6, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Mobile users spend most of their time in just five apps

Forrester Research shows 80% of time is spent in five major apps, with Facebook and Google dominating time spent. 

By Wendy Parish • Feb. 2, 2015

Facebook exceeds analyst expectations in Q4 thanks to mobile and video

Facebook saw a 49% increase in revenue to $3.58 billion in Q4. 

By Wendy Parish • Jan. 29, 2015

AT&T brings first scripted show to Snapchat

"SnapperHero" will air episodes exclusively on the messaging app. 

By Wendy Parish • Jan. 29, 2015

Kik, the lesser-known messaging app, boasts higher engagement rate than Snapchat

As the app hits 200M, low profile CEO dismisses other metrics like monthly active users. 

By Wendy Parish • Jan. 29, 2015

Snapchat's 'Discover' teases a new way to tell stories

Brands like CNN, Yahoo, and ESPN utilized Snapchat to cover winter storm Juno on Tuesday. 

By Wendy Parish • Jan. 27, 2015

Brands learn the marketing power of the emoji language

Communicating with millennials and Generation Z means learning their digital language. 

By Wendy Parish • Jan. 26, 2015

4 mobile marketing startups to watch in 2015

The quickly growing industry has some rising stars. 

By Wendy Parish • Jan. 26, 2015

Reddit brings in former Google exec to push mobile progress

Hire of Google exec follows purchase of Alien Blue, an app that offers mobile access to Reddit.

By Wendy Parish • Jan. 22, 2015

Could Google be the next big wireless carrier?

Sources say the search giant is testing out wireless plans using Sprint and T-Mobile networks in the U.S. 

By Wendy Parish • Jan. 21, 2015

Taco Bell CMO shares insight to brand's mobile success

Mobile ordering app has hit two million downloads since launch in October.

By Wendy Parish • Jan. 21, 2015

Twitter acquires ZipDial to expand presence in India

Five year old startup could help Twitter reach users in markets where mobile Internet is just taking off. 

By Wendy Parish • Jan. 20, 2015

Indianapolis Colts 'blue-out' website before AFC championship game

NFL team attempts a mobile push before the big game. 

By Wendy Parish • Jan. 19, 2015

Turn kills its Verizon 'zombie' cookie

After negative feedback for mobile-tracking practices, Turn re-evaluates methods. 

By Wendy Parish • Jan. 16, 2015

GE uses virtual reality to take consumers where they can't normally go

3D technology simulates GE's subsea oil technology. 

By Wendy Parish • Jan. 16, 2015

Introducing Tizen—Samsung's new mobile OS

Samsung hopes to be more competitive against iOS and Android. 

By Wendy Parish • Jan. 14, 2015

Omnichannel marketing has a long way to go, says SAP exec

Next-generation tools still needed for one-on-one interaction for retailers. 

By Wendy Parish • Jan. 14, 2015

Want to advertise on Snapchat? It'll cost you $750k

Industry insiders report mobile app has instituted a minimum for ads. 

By Wendy Parish • Jan. 14, 2015

Tinder closes first acquisition with Tappy

Deal will help both companies stay ahead of the curve of the saturated mobile messaging market.

By Wendy Parish • Jan. 12, 2015

Study: Snapchat ads are working

After hesitation on how they would be received, study shows 44% of Snapchat's Brand Story viewers enjoyed the ads. 

By Wendy Parish • Jan. 11, 2015

GroupM exec thinks yoga pants could have a bigger impact than the Internet

Sensors on items -- like yoga pants and cars -- are ubiquitous at CES this week. 

By Wendy Parish • Jan. 8, 2015

58% of shoppers would rather use mobile than talk to a store clerk

Consumers trust researched info from mobile more than store displays or sales lit. 

By Wendy Parish • Jan. 8, 2015

Holiday season proves mobile can no longer be ignored

Mobile accounted for 45% of all holiday traffic and 22.6% of all online sales. 

By Wendy Parish • Jan. 8, 2015

Nike shows how wearable technology can be used for marketing

Sports brand turns users runs into 100,000 unique videos. 

By Wendy Parish • Jan. 7, 2015