Finally: Facebook search for specific posts is here

Users will now have the ability to search for previous posts using Graph. 

By Wendy Parish • Dec. 9, 2014

Look out TV—digital ad spend is closing the gap

Projections mark 2019 as the year digital spend will be equal to TV spend. 

By Wendy Parish • Dec. 9, 2014

eMarketer: Mobile search spend reaches tipping point

50.1% of search spend will go to mobile in 2015. 

By Wendy Parish • Dec. 7, 2014

UK Post Office crowdsources Vine creators

London Post Office asks Vidsy community to “Pass the Parcel.”

By Wendy Parish • Dec. 7, 2014

Twitter gives ‘Answers’ to mobile app advertisers

Advertisers looking to drive app downloads now have own version of analytics.

By Wendy Parish • Dec. 4, 2014

Yahoo predicted to pass Twitter in mobile ad revenue in 2015

eMarketer forecasts that company will become third largest mobile ad company in the U.S. 

By Wendy Parish • Dec. 4, 2014

British beauty brand turns Instagram into an advent calendar

Followers can win prizes by sending in own holiday photos. 

By Wendy Parish • Dec. 3, 2014

Target integrates mobile games into retail shopping

Shoppers can interact with in-store with branded mobile games. 

By Wendy Parish • Dec. 2, 2014

Facebook has a host of stocking stuffers for mobile app advertisers

New features include autoplay video and guaranteed ads views. 

By Wendy Parish • Dec. 2, 2014

Stella Artois is the first beer brand to buy Instagram ads

Anheuser-Busch brand taps into trend of sharing food and drink on the app. 

By Wendy Parish • Dec. 1, 2014

Girl Scout cookie sales go digital

The 100-year-old organization finally makes the move to the Internet.

By Mattie Quinn • Dec. 1, 2014

Is Grindr a new big app for advertising?

The gay networking app is courting major advertisers. 

By Wendy Parish • Nov. 30, 2014

To better target ads, Twitter to track app downloads

Only list of downloaded apps will be tracked—not app activity. 

By Wendy Parish • Nov. 30, 2014

Watch indie band use Apple Pay in Chase’s new spot

First spot featuring Chase’s partnership with the mobile payment system debuted Monday. 

By Wendy Parish • Nov. 24, 2014

Apple partners with ad tech firms to bring programmatic to iAD

Advertisers can now purchase iAd inventory automatically across over 250K iOS apps. 

By Wendy Parish • Nov. 23, 2014

Washington Post builds own ad server for Kindle Fire

Jeff Bezos and company decided they could build a better ad server themselves.

By Wendy Parish • Nov. 20, 2014

Betaworks has new solution for mobile advertising

A repurpose of Tapestry product helps brands tell a narrative. 

By Wendy Parish • Nov. 20, 2014