Mobile: Page 310
-
LinkedIn's Sponsored InMail now offers 100% deliverability
Now, users will only receive advertisers' messages when they are signed in to the network.
By Wendy Parish • March 10, 2015 -
Retrieved from Apple on September 09, 2014
Deep Dive6 Apple Watch apps digital marketers should keep an eye on
Both developers and advertisers need to determine the best way to target the wearable tech.
By Wendy Parish • March 10, 2015 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Facebook's 'Creative Accelerator' helps brands reach global mobile users
Representatives from the program work with companies to develop ads for devices with slower connections.
By Wendy Parish • March 10, 2015 -
Retrieved from Apple on September 09, 2014
Launch of Apple Watch creates new challenges for marketers
Industry experts say mobile advertisers will have to exercise restraint when producing content for the devices.
By Wendy Parish • March 9, 2015 -
Deep Dive
How phablets could shatter the rules of mobile marketing
Smartphones with massive screens are changing how people interact with mobile.
By Wendy Parish • March 8, 2015 -
CMO behind 'Next Big Thing' ads leaves Samsung
Todd Pendleton's departure comes just one month before the company is set to release its Galaxy S6 smartphone.
By Wendy Parish • March 6, 2015 -
Kik audience targeting could give it an edge over Snapchat
The messaging app can now target users by gender, geography, and mobile device.
By Wendy Parish • March 5, 2015 -
Instagram introduces carousel ads, clickable links
With the new live URLs, it will be much easier for advertisers to calculate ROI.
By Wendy Parish • March 4, 2015 -
Could Line be the next big app in the U.S.?
According to the messaging app, invested brands are seeing substantial returns.
By Wendy Parish • March 4, 2015 -
Startup brings ads to electronic medical records
New sponsored pop-ups aim to help brands reach physicians.
By Wendy Parish • March 3, 2015 -
T-Mobile tattles on Sprint's advertising
As a result, the NAD recommended that the company remove certain superlatives from its campaigns.
By Wendy Parish • March 3, 2015 -
Pandora steals top mobile spot from Facebook
Music streaming app now has the most time spent per mobile user.
By Wendy Parish • March 2, 2015 -
Google announces plans to launch its own mobile operator services
The connectivity of the search giant's mobile virtual network operator could set Google up to deliver better ads to mobile users.
By Wendy Parish • March 2, 2015 -
Study: Marketers making big investments in Big Data
The survey estimates a 34.8% increase in email spending between 2010 and the end of this year.
By Randy Lilleston • March 2, 2015 -
Strippers may have cracked the code for making money on Snapchat
Adult workers are among first industries to utilize Snapcash, a trend that could catch on for other industries.
By Wendy Parish • March 1, 2015 -
The secret to success of Taco Bell's app: Search
The social media blackout of last fall received attention, but paid search brought home the sales.
By Wendy Parish • Feb. 26, 2015 -
'Special event' from Apple likely to showcase Apple Watch
The event will likely be another marketing tactic to get consumers excited about the wearable product.
By Wendy Parish • Feb. 26, 2015 -
Google launches sponsored search for Google Play
The news comes the same day the search giant also announces it will highlight mobile-friendly sites on mobile search.
By Wendy Parish • Feb. 26, 2015 -
Retrieved from Apple on September 09, 2014
Apple's wearable marketing campaign begins with a spread in Vogue
Apple is gearing up for an April launch with a 12-page spread in the March issue of Vogue.
By Wendy Parish • Feb. 25, 2015 -
FTC holds apps with far-fetched claims accountable
Agency is pursuing charges against apps marketing themselves as melanoma detectors.
By Wendy Parish • Feb. 24, 2015 -
Facebook thanks its 2M advertisers with a new app
The Ads Manager app will help marketers manage campaigns on the go.
By Wendy Parish • Feb. 24, 2015 -
Lyft's new CMO wants to blend 'art and science' in campaigns
As the marketing wars between car-sharing services heat up, new CMO says efficiency and education are the core goals of the transportation company's advertising.
By Wendy Parish • Feb. 23, 2015 -
Google introduces call-only campaigns for search ads
It may seem archaic, but new campaign is meant to drive customers to call instead of clicking on the website.
By Wendy Parish • Feb. 23, 2015 -
Deep Dive
3 'old-school' marketing channels that are seeing success today
Some strategies thought to be archaic are having a renaissance.
By Mattie Quinn • Feb. 23, 2015 -
Yahoo introduces Mobile Developer Suite
CEO Mayer revealed the five-product suite meant to help with analytics and monetization of mobile apps.
By Wendy Parish • Feb. 19, 2015
Previous
