Mobile engagement platform SITO forms partnership to target movie patrons

Screenvision's ads will use geo-targeting and big data to deliver personalized messages outside the theater.

By Wendy Parish • May 8, 2015

Mobile growth has hit plateau, ad network claims

Fluent reports mobile maintains a lead (60%-40%) in the desktop split in interactions.

By Wendy Parish • May 7, 2015

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Facebook native ads get a boost with Audience Network upgrades

Facebook introduced a new template, a native ad manager, and horizontal scrolling. 

By Wendy Parish • May 7, 2015

Google adapts ads as mobile search passes desktop

More than 50% of Google searches are coming from mobile. 

By Wendy Parish • May 5, 2015

What counts as 'viewable' on mobile?

The Media Ratings Council has delivered interim guidelines while it determines industry standards.

By Wendy Parish • May 5, 2015

Smartphone e-commerce traffic surges 269%, but still can't convert

MarketLive found 90% of carts are abandoned on phones. 

By Wendy Parish • May 1, 2015

New mobile ad Kapsule suggests video based on user activity

Target is the first brand to test out the advertising technology from Kargo. 

By Wendy Parish • April 28, 2015

The winners and losers of #mobilegeddon

Searchmetrics released numbers on sites affected by Google's mobile-friendly changes. 

By Wendy Parish • April 27, 2015

Snapchat encourages brands to adopt vertical video

The app wants companies to create vertical shots to better align with typical mobile use. 

By Wendy Parish • April 26, 2015

Mobile ads grew 76% in 2014: IAB report

Overall digital advertising space hit nearly $50 billion in sales. 

By Wendy Parish • April 23, 2015

Google unveils Fi wireless service

The "small experiment" will use low costs to undercut competition. 

By Wendy Parish • April 23, 2015

Adblock Plus sets its sights on iPhones

The service, already available for Android, could soon be open to iOS-compatible browsers.

By Wendy Parish • April 22, 2015

Fear of 'mobilegeddon' inspired 4.7% increase in mobile-friendly websites

The much-anticipated switch in Google's results algorithm had the search giant's desired effect.

By Wendy Parish • April 21, 2015

No app needed: Google introduces push notifications within Chrome

Mobile users can opt-in to receive updates after visiting a website in the browser. 

By Wendy Parish • April 21, 2015

Apple Watch's approaching launch date prompts more brands to create apps

American Airlines, ESPN, and BMW are among the companies entering the wearable advertising market. 

By Wendy Parish • April 20, 2015

Mobilegeddon is upon us: Prepare yourselves and your sites

Google's search algorithm changes, taking effect today, favor web pages that are mobile-friendly. 

By Wendy Parish • April 20, 2015

Foursquare's 'Pinpoint' will leverage location data to target cross-mobile ads

FedEx, Coors Light, AT&T, Samsung, and Land Rover are among the first brands to test out the new technology. 

By Wendy Parish • April 14, 2015

Brands test out 3-D imagery in mobile ads

The new technology offers insight into what the future of mobile virtual reality could look like. 

By Wendy Parish • April 14, 2015

Brands experiment with new Instagram carousel ads

Old Navy, Samsung, Showtime, and Banana Republic were among the first to try out the multi-photo advertisements. 

By Wendy Parish • April 8, 2015

Responsive design helps mobile email conversions jump by 70%

Desktop conversion rates, however, fell by 4% during the same time frame.

By Wendy Parish • March 31, 2015

Smartphones dominate 3/4 of mobile market

Apple devices lead the pack in usage, with HTC products coming in last.

By Emily Peiffer • March 26, 2015

Localytics will use $35M funding to launch predictive app marketing

The investment is slated to help the firm improve targeting capabilities. 

By Wendy Parish • March 25, 2015

Get ready publishers: Google's 'mobile-friendly' rankings are coming

If the search giant determines certain sites don't measure up, they could see a dramatic drop in traffic.

By Wendy Parish • March 25, 2015

ESPN encourages advertisers to combine digital and TV

The network's own research found a 160% increase in purchase intent by running multi-device campaigns.

By Wendy Parish • March 24, 2015

Mobile ad spending will double desktop by 2017

eMarketer predicts the newer format will reach $49.8 billion in two years. 

By Wendy Parish • March 24, 2015