Aerserv adds mobile video ad inventory to programmatic bidding platform

Automated real-time bidding has been more the domain of display ads so the move is a new opportunity for buyers of programmatic mobile ads

By David Kirkpatrick • July 9, 2015

YP is making a push into local mobile and display ads

The one-time local print ad giant faces heavy competition with local online advertising.

By David Kirkpatrick • July 8, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Doritos takes novel approach to mobile with new campaign

Doritos' latest mobile campaign moves from mobile-first to mobile-only, requiring a scanned purchase.

By David Kirkpatrick • July 8, 2015

Better ROI tracking would increase digital ad spend

Recent research from Millward Brown Digital found more than 70% of marketing executives would increase digital ad spending with better results metrics.

By David Kirkpatrick • July 7, 2015

Mobile media dominates 2015 Internet Trends Report

According to the author of the report, the gap between time spent on mobile and mobile ad spend represents a $25 billion opportunity.

By David Kirkpatrick • July 7, 2015

Twitter unveils persona targeting, adds segmentation feature

Expanding its audience insights dashboard with “Project Lightning,” Twitter gives advertisers a new tool to create persona-based audience segments.

By David Kirkpatrick • July 6, 2015

Pinterest's 'Buy it' buttons go live

Although only available on iOS for now, retailers like Macy’s and Nordstrom will use the tool to reach Pinterest's growing user base. 

By Ian P. Murphy • July 2, 2015

Mobile Marketing: Engaging with your audience

Your audience is engaging with you on mobile – here are some tips to improve their experience.

By David Kirkpatrick • July 2, 2015

Facebook changes logo, reveals video ad revenue sharing plans

Key differences in the new Facebook logo? More white space and a rounded "a."

By David Kirkpatrick • July 2, 2015

Mobile video views up 367% over last two years

A report based on mobile ad platform Ooyala’s customers finds 100% increase in views from Q1 2014 to Q1 2015.

By David Kirkpatrick • June 29, 2015

Apple Watch gives marketers access to early adopters and influencers

The short version of why marketers should care about the Apple Watch is its early adopter user base.

By David Kirkpatrick • June 29, 2015

AppsFlyer analytics to attribute all pre-app install touches

Marketing is a data-driven world, and AppsFlyer is giving marketers deeper insights in to app installations.

By David Kirkpatrick • June 29, 2015

Brands might want to revisit mobile app strategies

Brands face challenges with a shortfall of development talent as well as how users interact with apps.

By David Kirkpatrick • June 26, 2015

Apple iOS update adds hurdle to placing ads in mobile apps

With privacy changes, the California tech titan's latest iOS update creates a new hurdle for advertisers trying to place ads in mobile apps.

By Natalia Angulo • June 25, 2015

ExhangeWire study: Quality is a problem in the programmatic marketplace

Ninety-four percent of digital marketers reported quality was a “very” or “somewhat” serious issue.

By David Kirkpatrick • June 25, 2015

Facebook debuted a new mobile video ad experience

The ad experience provides viewers an interactive experience within the platform

By David Kirkpatrick • June 25, 2015

Fraud might cost digital advertisers $6 billion in 2015

Eleven percent of digital display ads involve fakery, according to an Association of National Advertiser survey.

By David Kirkpatrick • June 24, 2015

Google launches free ad-supported Google Play Music

An ad-free version of the service is available via a $10 per month Play Music subscription.

By David Kirkpatrick • June 24, 2015

YouMail's app blocks unwanted mobile calls

The app also shares its performance in blocking robo- and spoofed number calls with users.

By David Kirkpatrick • June 23, 2015

Mobile ad spend is on the rise

Marketers have dramatically increased mobile ad spend over last two years.

By David Kirkpatrick • June 22, 2015

Nestle runs first branded Periscope video stream campaign

Sunday’s summer solstice provided the theme for Nestle's marketing foray into Twitter’s video stream app.

By David Kirkpatrick • June 22, 2015

Millennials are calling it quits with overly-communicative brands: Survey

A new survey from marketing analytics firm Aimia finds that millennials are the generation most likely to disengage with brands for overly-pushy email marketing communications.

By Natalia Angulo • June 19, 2015

LinkedIn relaunches Pulse with a completely new business app

The new digital business news digest is focused on delivering personalized content to users from within their industries.

By David Kirkpatrick • June 19, 2015

Twitter reaches out to the casual user with big live events push

Twitter's “Project Lightning” will provide curated feeds on major events, such as the Oscars, and breaking news.

By David Kirkpatrick • June 19, 2015

Pandora is auctioning in-app advertising space via private ad exchange

Auctioned ads are targeted through first-person data based on current app listeners.

By David Kirkpatrick • June 17, 2015