Mobile: Page 312
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Introducing Tizen—Samsung's new mobile OS
Samsung hopes to be more competitive against iOS and Android.
By Wendy Parish • Jan. 14, 2015 -
Omnichannel marketing has a long way to go, says SAP exec
Next-generation tools still needed for one-on-one interaction for retailers.
By Wendy Parish • Jan. 14, 2015 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Want to advertise on Snapchat? It'll cost you $750k
Industry insiders report mobile app has instituted a minimum for ads.
By Wendy Parish • Jan. 14, 2015 -
Tinder closes first acquisition with Tappy
Deal will help both companies stay ahead of the curve of the saturated mobile messaging market.
By Wendy Parish • Jan. 12, 2015 -
Study: Snapchat ads are working
After hesitation on how they would be received, study shows 44% of Snapchat's Brand Story viewers enjoyed the ads.
By Wendy Parish • Jan. 11, 2015 -
GroupM exec thinks yoga pants could have a bigger impact than the Internet
Sensors on items -- like yoga pants and cars -- are ubiquitous at CES this week.
By Wendy Parish • Jan. 8, 2015 -
58% of shoppers would rather use mobile than talk to a store clerk
Consumers trust researched info from mobile more than store displays or sales lit.
By Wendy Parish • Jan. 8, 2015 -
Holiday season proves mobile can no longer be ignored
Mobile accounted for 45% of all holiday traffic and 22.6% of all online sales.
By Wendy Parish • Jan. 8, 2015 -
Nike shows how wearable technology can be used for marketing
Sports brand turns users runs into 100,000 unique videos.
By Wendy Parish • Jan. 7, 2015 -
Virtual reality marketing gets big push from Samsung
Samsung produces virtual shorts to show off its technology at CES.
By Wendy Parish • Jan. 7, 2015 -
A Verizon-AOL joint venture could be a marketing goldmine
Rumors of an acquisition or joint venture have marketers thinking about new opportunities in targeting users across devices.
By Wendy Parish • Jan. 6, 2015 -
Would you buy a $1,200 Walkman?
Sony is marketing the old-school device to audiophiles.
By Wendy Parish • Jan. 6, 2015 -
Retrieved from Apple on September 09, 2014
It begins: The first programmatic ad platform for Apple Watch launches
TapSense is confident, despite an uncertain wearables market.
By Wendy Parish • Jan. 5, 2015 -
Apple facing lawsuit for false advertising
Brand accused of misleading consumers about iPhone's storage capacity.
By Wendy Parish • Jan. 2, 2015 -
Deep Dive
The 10 most read stories on Marketing Dive in 2014
Before heading into 2015, here are our most popular stories of 2014.
By Mattie Quinn • Dec. 28, 2014 -
Digital advertising spend set to outpace TV in China for first time ever
Mobile use and an emerging middle class have turned the tables quickly.
By Wendy Parish • Dec. 22, 2014 -
Just stick with 'Black Friday' and 'Cyber Monday,' email study finds
According to Yesmail, retailers that opted to use 'cyber week' as opposed to just 'Black Friday' or 'Cyber Monday' did not fare as well this holiday season.
By Mattie Quinn • Dec. 18, 2014 -
Lowe's uses Hyperlapse to teach home improvement in 6 secs
Brand expands on award-winning #LowesFixinSix Vine series.
By Wendy Parish • Dec. 16, 2014 -
Twitter adds wireless carriers and new devices to targeting options
Move could help Twitter capitalize on mobile carrier wars.
By Wendy Parish • Dec. 16, 2014 -
Yelp launches mobile app for business owners
App helps track account activity and interact with consumers.
By Wendy Parish • Dec. 15, 2014 -
Uber apologizes for surge pricing during Sydney hostage crisis with free rides
Car service in hot water again over ride charges during hostage situation.
By Wendy Parish • Dec. 15, 2014 -
Standard banners still make up 97% of mobile ads
Despite being less effective, standard banners ads are still the norm.
By Wendy Parish • Dec. 11, 2014 -
Deep Dive
Friday Roundup: Instagram's rapid ascent and Apple may boost social media presence
These are the 'need-to-know' marketing stories of the week.
By Mattie Quinn • Dec. 11, 2014 -
Responsive Lightbox ads now available to all Google Adwords users
Interactive ads pull in media from YouTube, Google+, and Google Maps.
By Wendy Parish • Dec. 10, 2014 -
Facebook expands Trending out to mobile
Social giant tries to catch up to Twitter in real-time news race.
By Wendy Parish • Dec. 10, 2014
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