Celebrities can now live stream on Facebook – marketers have to wait

Facebook joined the live stream marketplace, but is only making the tool available for verified accounts for public figures.

By David Kirkpatrick • Aug. 6, 2015

Facebook is letting mobile app advertisers keep device-level data

Facebook recently told advertisers they would lose the ability to track device-level data from mobile app ads, but ended up changing course to allow tracking.

By David Kirkpatrick • Aug. 5, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

New York Times is launching a mobile ad platform

The Grey Lady's new mobile ad platform will be called Mobile Moments and will be available on smartphone apps and the mobile website.

By David Kirkpatrick • Aug. 5, 2015

Why marketers should use data, multi-modal channels to their advantage

Industry insiders attest data is key to modern marketing, but figuring out how to decipher and then implement it in a multi-channel world doesn't need to be hard.

By David Kirkpatrick • Aug. 4, 2015

Facebook looks to leverage live events

Taking a cue from its social media competition, Facebook enhances Place Tips with live event features.

By David Kirkpatrick • Aug. 4, 2015

Yahoo's Gemini ad platform looks to mobile

Yahoo’s marketplace performance has been underwhelming, but is mobile ad tech an answer?

By David Kirkpatrick • Aug. 4, 2015

Survey: Majority of marketers are concerned about deliverability

Research from Market Measurement found over 70% of U.S. media executives worried about deliverability across digital, mobile and social media channels.

By David Kirkpatrick • Aug. 3, 2015

How tech titans are shifting focus and zooming in on video marketing

There’s been a lot of video marketing moves of late. Here's what you need to know.

By David Kirkpatrick • July 31, 2015

Video ad tech company gets $28M venture capital injection

Jun Group, a mobile video ad firm, has raised $28 million in new funding.

By David Kirkpatrick • July 31, 2015

Contactually adds new Content Libraries feature

Contactually’s new Content Libraries gives marketers access to pre-created content and systems.

By David Kirkpatrick • July 31, 2015

Marketing automation firm Autopilot raises $7M from Salesforce

The new round of funding for the marketing automation software startup, including funding from Salesforce Ventures, brings its total funding up to $20.5 million.

By Natalia Angulo • July 30, 2015

Snapchat shakes up its Discover channel, traffic spikes for publishers

Snapchat juggled its Discover channel, replacing Yahoo and Warner Music with BuzzFeed and iHeartRadio.

By Natalia Angulo • July 29, 2015

Constant Contact unveils factors that make – or break – email campaigns

Constant Contact released an infographic featuring email marketing insights from its database, and shared three key factors that can make or break an email campaign.

By David Kirkpatrick • July 29, 2015

Pandora offers Sponsored Listening option for all advertisers

After almost a year of beta testing, Pandora has opened Sponsored Listening to all brands.

By David Kirkpatrick • July 28, 2015

Instagram's mobile ad revenue set to explode

According to eMarketer, Instagram will pass Google and Twitter in mobile display ad revenue within two years.

By David Kirkpatrick • July 28, 2015

Marketers are seeing big gains with personalization

Research based on a survey of 506 marketers finds between 70 and 94% report personalization as an effective tactic.

By David Kirkpatrick • July 27, 2015

Google takes on app fraud, suspends Play Store apps

On the heels of a series of new findings on app fraud, including a Forensiq report that stated app fraud costs app advertisers $857 million yearly, Google has dropped offending apps from its Play Store.

By David Kirkpatrick • July 27, 2015

YouTube goes big with mobile

YouTube unveiled a redesign for its mobile website and app with the goal of increased watch time.

By David Kirkpatrick • July 27, 2015

Twitter adds events to its targeting mix

Twitter’s latest ad feature helps marketers target live-event audiences.

By David Kirkpatrick • July 24, 2015

App ad fraud heading toward $1 billion problem

A 10-day study by a fraud detection firm found cross-platform losses of more than $8.5 million.

By David Kirkpatrick • July 24, 2015

YouTube adds 360-degree video to TrueView Ads

The 360-degree viewing experience launched in March for YouTube videos

By David Kirkpatrick • July 23, 2015

Apple was coy about Watch sales numbers, marketers don't care

Apple avoided putting a real number in this week's quarterly earnings report on Apple Watch sales since its launch this spring

By David Kirkpatrick • July 23, 2015

Yahoo still in financial turmoil

Yahoo hopes a push into mobile, video, native and social advertising will help the turnaround

By David Kirkpatrick • July 22, 2015

GE kicks off first-ever #DRONEWEEK on Periscope

What Shark Week? GE has launched the first-ever drone show, #DRONEWEEK, on Twitter-owned Periscope

By Natalia Angulo • July 20, 2015

Mobile is expected to be fastest growing ad channel

Mobile search should take over desktop search ad revenue in 2019 according to new report

By David Kirkpatrick • July 20, 2015