Brands take advantage of new Instagram Layout app

Victoria's Secret and Sephora created collage posts the first day of the launch. 

By Wendy Parish • March 23, 2015

Mobile app Incubate creates digital time capsule

Brands are already interested in the new technology that schedules messages for up to 25 years in the future. 

By Wendy Parish • March 23, 2015

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Apple extends iAd automatic buying to iTunes Radio

The company's ownership of both the advertising network and streaming service gives it an edge over competitors.

By Wendy Parish • March 19, 2015

Why marketers should pay attention to FTC's interest in cross-tracking

The agency's upcoming workshop could be a springboard for legislation on the topic. 

By Wendy Parish • March 18, 2015

Yahoo reports 3X more attention on native mobile ads

The company's research shows that transparency improves sponsored content performance. 

By Wendy Parish • March 12, 2015

Instagram filters can reveal fashion retailers' hidden messages

Ted Baker offers users the chance to win prizes for deciphering content within photos on the app. 

By Wendy Parish • March 12, 2015

LinkedIn's Sponsored InMail now offers 100% deliverability

Now, users will only receive advertisers' messages when they are signed in to the network. 

By Wendy Parish • March 10, 2015

6 Apple Watch apps digital marketers should keep an eye on

Both developers and advertisers need to determine the best way to target the wearable tech.

By Wendy Parish • March 10, 2015

Facebook's 'Creative Accelerator' helps brands reach global mobile users

Representatives from the program work with companies to develop ads for devices with slower connections.

By Wendy Parish • March 10, 2015

Launch of Apple Watch creates new challenges for marketers

Industry experts say mobile advertisers will have to exercise restraint when producing content for the devices.

By Wendy Parish • March 9, 2015

How phablets could shatter the rules of mobile marketing

Smartphones with massive screens are changing how people interact with mobile. 

By Wendy Parish • March 8, 2015

CMO behind 'Next Big Thing' ads leaves Samsung

Todd Pendleton's departure comes just one month before the company is set to release its Galaxy S6 smartphone. 

By Wendy Parish • March 6, 2015

Kik audience targeting could give it an edge over Snapchat

The messaging app can now target users by gender, geography, and mobile device. 

By Wendy Parish • March 5, 2015

Instagram introduces carousel ads, clickable links

With the new live URLs, it will be much easier for advertisers to calculate ROI.

By Wendy Parish • March 4, 2015

Could Line be the next big app in the U.S.?

According to the messaging app, invested brands are seeing substantial returns.

By Wendy Parish • March 4, 2015

Startup brings ads to electronic medical records

New sponsored pop-ups aim to help brands reach physicians. 

By Wendy Parish • March 3, 2015

T-Mobile tattles on Sprint's advertising

As a result, the NAD recommended that the company remove certain superlatives from its campaigns.

By Wendy Parish • March 3, 2015

Pandora steals top mobile spot from Facebook

Music streaming app now has the most time spent per mobile user. 

By Wendy Parish • March 2, 2015

Google announces plans to launch its own mobile operator services

The connectivity of the search giant's mobile virtual network operator could set Google up to deliver better ads to mobile users.

By Wendy Parish • March 2, 2015

Study: Marketers making big investments in Big Data

The survey estimates a 34.8% increase in email spending between 2010 and the end of this year.

By Randy Lilleston • March 2, 2015

Strippers may have cracked the code for making money on Snapchat

Adult workers are among first industries to utilize Snapcash, a trend that could catch on for other industries. 

By Wendy Parish • March 1, 2015

The secret to success of Taco Bell's app: Search

The social media blackout of last fall received attention, but paid search brought home the sales. 

By Wendy Parish • Feb. 26, 2015

'Special event' from Apple likely to showcase Apple Watch

The event will likely be another marketing tactic to get consumers excited about the wearable product.

By Wendy Parish • Feb. 26, 2015

Google launches sponsored search for Google Play

The news comes the same day the search giant also announces it will highlight mobile-friendly sites on mobile search.

By Wendy Parish • Feb. 26, 2015

Apple's wearable marketing campaign begins with a spread in Vogue

Apple is gearing up for an April launch with a 12-page spread in the March issue of Vogue. 

By Wendy Parish • Feb. 25, 2015