- Google has introduced a new feature with its Chrome 42 launch that will allow brands to send push notifications without the use of a mobile app.
- "Chrome Notifications" prompt a site visitor on the Chrome browser to opt-in to receive notifications. After giving permission, the user will receive push notifications from that site even when Chrome is closed.
- Brands like eBay, Facebook, Pinterest, and Vice News have already signed on to try out Chrome Notifications.
An innovative aspect of Chrome Notifications is its ability to make it easier on the mobile user to opt-in to receiving messages. A user may not be persuaded to download and regularly use a brand app, but it's easy to click a button to receive notifications from a mobile site.
The idea will help reach outside apps and offer a way to send various types of push notifications. Because users must opt-in, there should be minimal reports of user dissatisfaction or annoyance.