- A new report from Juniper Research predicts global spending on mobile advertising will hit $105 billion by 2019—up from $51 billion this year.
- Global mobile ad spending is on track to account for 44% of all digital spend globally in 2019, according to the report.
- Juniper attributes the impressive growth to an attitude shift among brands to use mobile as a core channel, the availability of smartphones, and an increase in spending in the Far East & China region.
Marketers and advertisers in the U.S. have been shifting to mobile-centric strategies, and this report shows that trend is occurring worldwide. In the U.S. alone, mobile ad spending is expected to double desktop by 2017—hitting $49.8 billion.