- Foursquare introduced its long-awaited Pinpoint technology on Tuesday, which will allow advertisers to target ads across mobile devices and the Internet using Foursquare's location data.
- The Foursquare app has amassed over 7.5 billion check-ins and boasts an API that powers location data for sites like Pinterest—giving the app plenty of location data to target ads to users.
- Brands that have already signed on to use Pinpoint include Samsung Galaxy, Wild Turkey, AT&T, Choice Hotels, Coors Light, FedEx, Jaguar Land Rover, and Olive Garden.
Ever since Foursquare saw a major decline in users, the app has been searching for a way to keep itself relevant. Pinpoint could be the answer to that problem by leveraging Foursquare's real value: location data. Being able to utilize that data outside of Foursquare is significant progress that could be the success the app has been searching for.