- After much anticipation, Google has launched its own wireless service called Fi.
- Google Fi will tap into other 4G LTE providers—likely Sprint and T-Mobile, as indicated by earlier reports—and identify wireless hot spots that it deems "fast and reliable."
- The new service's big selling point will be cost. Plans start at $30, with $10 for each additional gigabyte of data used—making it about $15 to $20 cheaper a month than most other major carriers.
It's a bold and complicated move for Google to introduce its own wireless service, both because of the saturated market and because it already has investments in its Android operation system with other carriers. Google is framing the new service as what it calls a "small experiment" meant to spark innovation in the industry.