- Google announced officially Tuesday that searches on mobile surpassed desktop searches. In 10 countries, including the U.S., mobile search now makes up more than half of all Google searches.
- To respond, Google is offering new search ads and targeting hotels, automakers, and retailers.
- New ads include a carousel style that can rotate photos, one-click hotel booking, and an ad that lists nearby stores.
While it's no surprise that searches on mobile surpassed desktop, it still produces challenges for Google and its advertisers. The smaller screen means stiffer competition for space so the top-of-page ads Google is offering are essential. The sales funnel is disintegrating as people move from device to device — changing the rules of targeting. Options like a one-click sale could help combat the loss of the funnel.