Mobile: Page 313
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Instagram hits milestone number, will start verifying brand accounts
There are now 300 million monthly users on the photo-sharing app, surpassing Twitter.
By Mattie Quinn • Dec. 10, 2014 -
Frank Sinatra could deliver you booze in a new promotion
Alcohol delivery service 'Saucey' is sending out Sinatra impersonators this Friday.
By Wendy Parish • Dec. 10, 2014 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Yahoo launches app install ads
Developers can now run ads on Yahoo sites, Tumblr, and Yahoo apps.
By Wendy Parish • Dec. 9, 2014 -
Uber's latest campaign wants to end child hunger for the holidays
"Everyone's private driver" want to feed 3 million hungry kids this holiday season.
By Mattie Quinn • Dec. 9, 2014 -
Finally: Facebook search for specific posts is here
Users will now have the ability to search for previous posts using Graph.
By Wendy Parish • Dec. 9, 2014 -
Look out TV—digital ad spend is closing the gap
Projections mark 2019 as the year digital spend will be equal to TV spend.
By Wendy Parish • Dec. 9, 2014 -
eMarketer: Mobile search spend reaches tipping point
50.1% of search spend will go to mobile in 2015.
By Wendy Parish • Dec. 7, 2014 -
UK Post Office crowdsources Vine creators
London Post Office asks Vidsy community to "Pass the Parcel."
By Wendy Parish • Dec. 7, 2014 -
Twitter gives 'Answers' to mobile app advertisers
Advertisers looking to drive app downloads now have own version of analytics.
By Wendy Parish • Dec. 4, 2014 -
Yahoo predicted to pass Twitter in mobile ad revenue in 2015
eMarketer forecasts that company will become third largest mobile ad company in the U.S.
By Wendy Parish • Dec. 4, 2014 -
British beauty brand turns Instagram into an advent calendar
Followers can win prizes by sending in own holiday photos.
By Wendy Parish • Dec. 3, 2014 -
Target integrates mobile games into retail shopping
Shoppers can interact with in-store with branded mobile games.
By Wendy Parish • Dec. 2, 2014 -
Facebook has a host of stocking stuffers for mobile app advertisers
New features include autoplay video and guaranteed ads views.
By Wendy Parish • Dec. 2, 2014 -
Stella Artois is the first beer brand to buy Instagram ads
Anheuser-Busch brand taps into trend of sharing food and drink on the app.
By Wendy Parish • Dec. 1, 2014 -
Girl Scout cookie sales go digital
The 100-year-old organization finally makes the move to the Internet.
By Mattie Quinn • Dec. 1, 2014 -
Is Grindr a new big app for advertising?
The gay networking app is courting major advertisers.
By Wendy Parish • Nov. 30, 2014 -
To better target ads, Twitter to track app downloads
Only list of downloaded apps will be tracked—not app activity.
By Wendy Parish • Nov. 30, 2014 -
Retrieved from Apple on September 12, 2014
Watch indie band use Apple Pay in Chase's new spot
First spot featuring Chase's partnership with the mobile payment system debuted Monday.
By Wendy Parish • Nov. 24, 2014 -
Apple partners with ad tech firms to bring programmatic to iAD
Advertisers can now purchase iAd inventory automatically across over 250K iOS apps.
By Wendy Parish • Nov. 23, 2014 -
Washington Post builds own ad server for Kindle Fire
Jeff Bezos and company decided they could build a better ad server themselves.
By Wendy Parish • Nov. 20, 2014 -
Betaworks has new solution for mobile advertising
A repurpose of Tapestry product helps brands tell a narrative.
By Wendy Parish • Nov. 20, 2014 -
'Social Studio' now fully integrated into Salesforce Marketing Cloud
Social will now have direct connections to all business aspects including sales, service.
By Wendy Parish • Nov. 19, 2014 -
Kik buys animated GIF messaging app to expand ad options
Animated GIFs are being embraced by mobile advertisers.
By Wendy Parish • Nov. 19, 2014 -
Adobe adds location-based tools to its marketing cloud
Marketers can now deliver location-based messages through iBeacon.
By Wendy Parish • Nov. 18, 2014 -
It's official: Time spent on mobile devices eclipses TV
Mobile video ad network Flurry releases data after it was acquired by Yahoo.
By Wendy Parish • Nov. 18, 2014
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