Mobile: Page 313
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Kik video helps K-Swiss make a comeback
Kik's new ad video experience offers users rewards like access to premium features on the messaging app for opting to watch brand's videos.
By Wendy Parish • May 21, 2015 -
Are dating apps the next ad frontier?
Campaign costs have gone from hundreds of dollars to thousands as brands flock to mobile dating apps in the hopes of having consumers swiping right for their ads.
By Wendy Parish • May 20, 2015 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Tweets will now pop up in your mobile Google Search
Twitter and Google inked a partnership that back real-time elements to Google Search with tweets now directly cropping up on users' mobile search results.
By Wendy Parish • May 20, 2015 -
Facebook eyes games for Messenger app
The social media network is looking to adding games to its suite of products on its Messenger app -- an area that is likely to unlock new marketing opportunities.
By Natalia Angulo • May 19, 2015 -
Pinterest reveals new ad products for Promoted Pins platform
The social content curation network on Tuesday unveiled a series of ad solutions expected to launch this summer including a new Cinematic Pin. Pinterest also named Tim Kendall as its first general manager of monetization.
By Natalia Angulo • May 19, 2015 -
Weather, amber alerts come from ad networks
Ad networks such as AppNexus, Rocket Fuel and xAd have partnerned with Conversant to leverage push notifications for social good.
By Wendy Parish • May 19, 2015 -
Messaging app Kik making moves to expand publishing, brand deals
Canadian-based messaging app Kik is making moves to heavily expand its publishing and brand opportunties, and has hired a former agency CEO to build Kik Services.
By Wendy Parish • May 19, 2015 -
European mobile operators could carry ad blocking software as early as this year
Mobile ad blocking startup Shine has several major unnamed European carriers signed on.
By Wendy Parish • May 18, 2015 -
Is Bing planning its own 'Mobilegeddon'?
As search shifts to mobile, search engines like Bing and Google are retooling site rankings, earmarking those that fit specific criteria as 'mobile friendly' and sending some businesses back to their developer drawing boards.
By Wendy Parish • May 15, 2015 -
Report: Wireless carriers turn to ad blocker to save bandwidth
Ads are using 10 - 50% of mobile users' data plans, but the number of ad blocker users has also jumped -- 70% between 2013 and 2014, according to PageFair and Adobe.
By Wendy Parish • May 15, 2015 -
Study: In-app purchase behavior deviates from online
In-app purchases happen most often before before the workday starts, the same study finds.
By Wendy Parish • May 15, 2015 -
Millennial Media advances mobile ad viewability standards
The ad network guarantees 100% of mobile ads are viewable for one second.
By Wendy Parish • May 13, 2015 -
Watch out Google: Facebook pilots mobile link search feature
Add a Link makes it easier for users to share content without leaving the social app.
By Wendy Parish • May 12, 2015 -
Global mobile ad spending set to hit $105B by 2019
Juniper Research reports mobile is on track to account for 44% of all digital spend worldwide.
By Wendy Parish • May 11, 2015 -
Mobile engagement platform SITO forms partnership to target movie patrons
Screenvision's ads will use geo-targeting and big data to deliver personalized messages outside the theater.
By Wendy Parish • May 8, 2015 -
Mobile growth has hit plateau, ad network claims
Fluent reports mobile maintains a lead (60%-40%) in the desktop split in interactions.
By Wendy Parish • May 7, 2015 -
Facebook native ads get a boost with Audience Network upgrades
Facebook introduced a new template, a native ad manager, and horizontal scrolling.
By Wendy Parish • May 7, 2015 -
Google adapts ads as mobile search passes desktop
More than 50% of Google searches are coming from mobile.
By Wendy Parish • May 5, 2015 -
What counts as 'viewable' on mobile?
The Media Ratings Council has delivered interim guidelines while it determines industry standards.
By Wendy Parish • May 5, 2015 -
Smartphone e-commerce traffic surges 269%, but still can't convert
MarketLive found 90% of carts are abandoned on phones.
By Wendy Parish • May 1, 2015 -
New mobile ad Kapsule suggests video based on user activity
Target is the first brand to test out the advertising technology from Kargo.
By Wendy Parish • April 28, 2015 -
The winners and losers of #mobilegeddon
Searchmetrics released numbers on sites affected by Google's mobile-friendly changes.
By Wendy Parish • April 27, 2015 -
Snapchat encourages brands to adopt vertical video
The app wants companies to create vertical shots to better align with typical mobile use.
By Wendy Parish • April 26, 2015 -
Mobile ads grew 76% in 2014: IAB report
Overall digital advertising space hit nearly $50 billion in sales.
By Wendy Parish • April 23, 2015 -
Google unveils Fi wireless service
The "small experiment" will use low costs to undercut competition.
By Wendy Parish • April 23, 2015
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