Mobile: Page 314
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Pay friends through Snapchat with 'Snapcash'
Messaging app introduces payment feature powered by Square.
By Wendy Parish • Nov. 17, 2014 -
App developers abandon Google Glass
Consumer interest seems to be declining.
By Wendy Parish • Nov. 16, 2014 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Introducing programmatic ads for wearables
Amtrak is the first company to run promos through FitAds network for wearables.
By Wendy Parish • Nov. 13, 2014 -
YouTube introduces its music streaming service Music Key
Video site already houses the largest online collection of legal music.
By Wendy Parish • Nov. 12, 2014 -
Mobile marketers: Keep your eye on China
In China, 71% of users watch full-length TV and movies from mobile devices.
By Wendy Parish • Nov. 12, 2014 -
Jaguar's Google Glass App breathes new life into print ads
With the Blippar app, the car brand's print ads offer an augmented reality experience.
By Wendy Parish • Nov. 11, 2014 -
Facebook Messenger tops 500 million monthly active users
Standalone app sees success despite public image problem.
By Wendy Parish • Nov. 10, 2014 -
Instagram adds edit feature for photo captions
Misspellings and mistakes are now easier to fix with new features.
By Wendy Parish • Nov. 10, 2014 -
Marriott is the latest brand to form Snapchat campaign
Working with the app is part of larger campaign that includes short films for YouTube.
By Wendy Parish • Nov. 9, 2014 -
'Ad Mediator' helps Windows phone developers expand ad inventory
Developers can now stack ad networks to increases chances of filling inventory.
By Wendy Parish • Nov. 9, 2014 -
Deep Dive
Friday Roundup: The end of 'like-gate' and whiplash from #AlexFromTarget
These are the 'need to know' marketing stories of the week.
By Mattie Quinn • Nov. 7, 2014 -
Kik opens up more opportunites for brands on its messaging app
Keyword feature expands interaction in Promoted Chats.
By Wendy Parish • Nov. 6, 2014 -
Brands sponsor Instagram-like filters on video app Magisto
Filters allow brands to facilitate more user-generated content.
By Wendy Parish • Nov. 6, 2014 -
Forrester: Digital spending will overtake TV by 2019
Research suggests that mobile will help push digital ad spending past TV.
By Wendy Parish • Nov. 4, 2014 -
New Snapchat ad modeled after live TV
Brands will be able to incorporate messaging into the app's "Our Stories" feature.
By Wendy Parish • Nov. 4, 2014 -
AOL takes on Facebook with new ad system One
One can accurately track users 93% of the time from one device to the next.
By Wendy Parish • Nov. 3, 2014 -
Taco Bell's social media blackout worked
Mobile ordering app has already broken into the top 25 iOS apps.
By Wendy Parish • Oct. 29, 2014 -
Meet Rooms: Facebook's new anonymous app
Turns out rumors about anonymous stand-alone app have been true.
By Wendy Parish • Oct. 24, 2014 -
Gmail tries to reinvent email with new 'Inbox' app
Mobile app offers email highlights without opening.
By Wendy Parish • Oct. 22, 2014 -
High-end brands swap items in exchange for Instagram photos
An underground barter economy is forming between brands and influential Instagram users.
By Wendy Parish • Oct. 21, 2014 -
Foursquare first-ever ad campaign rolls out in Chicago, NYC
Brand wants to shed "check-in app" reputation.
By Wendy Parish • Oct. 20, 2014 -
Pandora test new ad that offers free music
Listeners receive an ad-free hour of music in exchange for watching a sponsored video.
By Wendy Parish • Oct. 20, 2014 -
Snapchat's first ad is creepy
Universal Pictures ran an ad on the disappearing platform for the upcoming film "Ouija."
By Wendy Parish • Oct. 19, 2014 -
iOS 8 offers ad retargeting options
Apple is pitching ad capabilities to marketers as a cookie solution.
By Wendy Parish • Oct. 15, 2014 -
Deep Dive
Weekly Roundup: Tesla's mysterious ad explained and Red Bull pays up
These are the biggest marketing stories from the week.
By Mattie Quinn • Oct. 10, 2014
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