- Apple, in a "rare" decision, has given the green light to cannabis-related apps in the App Store.
- Cannabis social app MassRoots led a petition and campaign to Apple, and the efforts were rewarded, as it resulted in the lift of a ban on pot apps.
- The App Store will begin allowing weed-related apps into the store as long as there are location restrictions that only allow users in areas where pot is legal to utilize the apps.
Marijuana marketing is still tricky territory with so many legal issues in the mix, and there is undoubtedly a long way to go before marijuana marketing becomes mainstream. Pot-themed publications are banned from several ad networks, and Facebook has a strict set of rules against marketing the drug.
However, there is a lot of money to be made in the industry, so companies with opportunities to capitalize on it that choose ignore the marketing could be left behind in a lucrative industry. Allowing apps into the App Store could be a boom for Apple and weed marketers.