Mobile: Page 315
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Selfies offer marketers new data
Marketing firms like Ditto Labs and Piqora are mining selfies for new insights into consumer habits.
By Wendy Parish • Oct. 10, 2014 -
Telecoms abandon mobile banner ads for video and rich media
A Vdopia study finds 77% of telecom mobile ad budgets will go towards video and rich media.
By Wendy Parish • Oct. 10, 2014 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Google's new app gives startups a crash course in marketing
The iOS app seeks to shrink the ad-tech knowledge gap between newbies and marketing pros.
By Wendy Parish • Oct. 9, 2014 -
Coming soon: Snapchat ads
At a Vanity Fair event, CEO Evan Spiegel says the new ads will be simple, un-targeted.
By Wendy Parish • Oct. 9, 2014 -
Delighted launches one-click customer satisfaction surveys
The one-click survey tool is now backed by Google Ventures.
By Wendy Parish • Oct. 7, 2014 -
Domino's introduces Siri-like feature in video spot
The new ordering app is voice-activated.
By Wendy Parish • Oct. 6, 2014 -
Apple makes plans for introduction of new iPad
The branded tablet has recently been losing steam compared to rival Samsung.
By Wendy Parish • Oct. 3, 2014 -
The next frontier? Washington Post debuts native ads in print
The Thursday print edition included a native ad for Shell.
By Mattie Quinn • Oct. 3, 2014 -
Retrieved from Target on March 04, 2013
France takes a new approach to marketing Netflix
After being met with fear and skepticism, Netflix is teaming up with France's biggest telecom provider to ease the cultural divide.
By Mattie Quinn • Oct. 2, 2014 -
Samsung finishes review, and Publicis is safe
Leo Burnett and Starcom will stay on as Samsung has finished its global review.
By Mattie Quinn • Oct. 1, 2014 -
Lufthansa turns the 'selfie' into a mobile ad campaign
The airline's new campaign with Opera Media Works offers destination selfies.
By Wendy Parish • Sept. 29, 2014 -
Google ups its mobile ad game with 4 new ad units
New units will be more brand-friendly and harder to miss.
By Wendy Parish • Sept. 29, 2014 -
New mobile dating app gets down to business
Using a similar interface to Tinder, BeLinked pulls information from your LinkedIn profile.
By Mattie Quinn • Sept. 24, 2014 -
Ad study: CTR holds little value as a metrics
Lowest CTRs often associated with highest in-store visitation rates.
By Wendy Parish • Sept. 23, 2014 -
Apple sells record-breaking 10M iPhone 6 and 6 Plus in opening weekend
Sales for the larger screened versions outsold the 9M of iPhone 5S and 5C.
By Wendy Parish • Sept. 23, 2014 -
Deep Dive
State of the profession: just how satisfied are marketers?
As the role of marketing continues to shift, these are the challenges facing those in the profession today.
By Mattie Quinn • Sept. 22, 2014 -
Joan Rivers sent posthumous social media messages about the iPhone 6
A new lesson is learned about scheduled social posts.
By Wendy Parish • Sept. 22, 2014 -
Showtime wants you to 'feel' the drama of its mobile ads
Mobile trailer for Homeland delivers the feel of each bomb.
By Wendy Parish • Sept. 22, 2014 -
Could a 'Vine for audio' be the next big thing?
Yammer co-founder debuts Sobo: A platform that records six-second sound bites.
By Wendy Parish • Sept. 19, 2014 -
Gatorade pays tribute to Derek Jeter with emotional ad
The Yankee star collaborated with Gatorade for a moving farewell spot.
By Wendy Parish • Sept. 19, 2014 -
Should marketers say goodbye to mobile check-ins?
Use of location data is likely to look different in the future.
By Wendy Parish • Sept. 18, 2014 -
iOS 8 makes social sharing easier
Sharing from a mobile browser to social sites like Hootsuite and Pinterest is now smoother.
By Wendy Parish • Sept. 18, 2014 -
No WiFi needed for Vungle's in-app video tech
The new technology allows videos to run pre-cache or streaming.
By Wendy Parish • Sept. 17, 2014 -
Bigger is better: iPhone 6 Plus sells out
Steve Jobs's prediction that big phones wouldn't sell proves wrong.
By Wendy Parish • Sept. 12, 2014 -
Ticketmaster buys Eventjoy to boost mobile offerings
The buy will be Ticketmaster's first step into DIY events.
By Wendy Parish • Sept. 12, 2014
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