Mobile: Page 315
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Apple announces two new ad formats for iAd
Interstitial banner ads and pre-roll videos will start to take up the full screen for iOS users.
By Wendy Parish • Aug. 27, 2014 -
Mozilla takes first steps into Asia with low-cost smartphone
The $33 smartphone will first be offered in India.
By Wendy Parish • Aug. 25, 2014 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
T-Mobile, Sprint's failed merger sparks new rivalry
Both wireless carries hope to poach competitors' customers through incentive programs.
By Wendy Parish • Aug. 21, 2014 -
GoDaddy boosts email marketing service with Mad Mimi buy
GoDaddy plans to replace its Easy Email Marketing tool with MailChimp competitor's technology.
By Wendy Parish • Aug. 21, 2014 -
Snapchat plans first step into monetization
The disappearing messaging service has been in talks with advertisers and media companies.
By Wendy Parish • Aug. 21, 2014 -
Marketers will now have an easier time with Vine
The six-second video app now allows uploads and has updated its editing features.
By Wendy Parish • Aug. 20, 2014 -
Internet Retailer predicts 21% of e-commerce to come from mobile
Mobile commerce on track to hit $84B by end of 2014.
By Wendy Parish • Aug. 20, 2014 -
Samsung dives deeper into the Internet of Things with SmartThings buy
Startup now has access to Samsung's marketing channels.
By Wendy Parish • Aug. 15, 2014 -
Amazon's mobile payment system offers lucrative data possibilities
The Square-like system will provide info on what consumers buy offline.
By Wendy Parish • Aug. 15, 2014 -
Groupon demonstrates how brands can benefit from Snapchat
The daily deal brand has gained 700 followers in just one week with contest strategies.
By Wendy Parish • Aug. 13, 2014 -
Facebook releases tool that tracks user purchases across platforms
Advertisers will now be able to tell if a user saw a mobile ad and then made a purchase on desktop.
By Wendy Parish • Aug. 13, 2014 -
The secret to mobile ad engagement? Free stuff
The gaming platform Freeway is racking up promising sales with giveaways on mobile display ads.
By Wendy Parish • Aug. 12, 2014 -
Google tests new method to track users from mobile web to mobile apps
Currently the search giant sees the mobile web browser user and mobile app user as two individuals, but that is about to change.
By Wendy Parish • Aug. 11, 2014 -
Should email marketers be worried about Gmail's new unsubscribe button?
Gmail moves 'unsubscribe' to the top of all emails for one-click option.
By Wendy Parish • Aug. 8, 2014 -
Quantcast aims to bridge gap between Web and mobile ad targeting
New data-reporting system Audience Insights makes predictions about publishers' audience behavior.
By Wendy Parish • Aug. 5, 2014 -
Mobile Marketing Association forms group dedicated to improving location-based ads
The Mobile Location Data Accuracy Group will work to increase marketers' trust in location-based advertising.
By Wendy Parish • Aug. 4, 2014 -
Pot advertising hits milestone with full-page NYT ad
Leafly is the first cannabis company to run a full-page ad in the paper.
By Wendy Parish • Aug. 2, 2014 -
Could 'chat bots' be the native ad of messaging apps?
Kik users can now interact directly with brands via bots.
By Wendy Parish • July 31, 2014 -
Study: 50% of users find mobile ads informative, helpful
Nielsen, xAd, and Telemetrics release third annual U.S. Mobile Path-to-Purchase Study.
By Wendy Parish • July 31, 2014 -
Yelp adds 12-second mobile video
Reviewers will now be able to upload short videos with reviews.
By Wendy Parish • July 30, 2014 -
Roost's PC browser push notifications show promise for mobile
Marketers may soon be able to send push notifications without an app download.
By Wendy Parish • July 29, 2014 -
Facebook could be moving toward app install ads on Instagram
A teaser for the new Bolt app offers some clues.
By Wendy Parish • July 28, 2014 -
Advertisers take a leap of faith into virtual reality
Coca-Cola, Nissan, and HBO are the first to give the technology a try.
By Wendy Parish • July 28, 2014 -
Who are the top mobile advertisers?
Progressive Insurance led the pack in Q2.
By Wendy Parish • July 25, 2014 -
Foursquare reveals new logo
The new pink "F" is a stark departure from past updates and coincides with check-ins branching off to a separate app.
By Wendy Parish • July 24, 2014
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