Mobile: Page 315
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CMO behind 'Next Big Thing' ads leaves Samsung
Todd Pendleton's departure comes just one month before the company is set to release its Galaxy S6 smartphone.
By Wendy Parish • March 6, 2015 -
Kik audience targeting could give it an edge over Snapchat
The messaging app can now target users by gender, geography, and mobile device.
By Wendy Parish • March 5, 2015 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Instagram introduces carousel ads, clickable links
With the new live URLs, it will be much easier for advertisers to calculate ROI.
By Wendy Parish • March 4, 2015 -
Could Line be the next big app in the U.S.?
According to the messaging app, invested brands are seeing substantial returns.
By Wendy Parish • March 4, 2015 -
Startup brings ads to electronic medical records
New sponsored pop-ups aim to help brands reach physicians.
By Wendy Parish • March 3, 2015 -
T-Mobile tattles on Sprint's advertising
As a result, the NAD recommended that the company remove certain superlatives from its campaigns.
By Wendy Parish • March 3, 2015 -
Pandora steals top mobile spot from Facebook
Music streaming app now has the most time spent per mobile user.
By Wendy Parish • March 2, 2015 -
Google announces plans to launch its own mobile operator services
The connectivity of the search giant's mobile virtual network operator could set Google up to deliver better ads to mobile users.
By Wendy Parish • March 2, 2015 -
Study: Marketers making big investments in Big Data
The survey estimates a 34.8% increase in email spending between 2010 and the end of this year.
By Randy Lilleston • March 2, 2015 -
Strippers may have cracked the code for making money on Snapchat
Adult workers are among first industries to utilize Snapcash, a trend that could catch on for other industries.
By Wendy Parish • March 1, 2015 -
The secret to success of Taco Bell's app: Search
The social media blackout of last fall received attention, but paid search brought home the sales.
By Wendy Parish • Feb. 26, 2015 -
'Special event' from Apple likely to showcase Apple Watch
The event will likely be another marketing tactic to get consumers excited about the wearable product.
By Wendy Parish • Feb. 26, 2015 -
Google launches sponsored search for Google Play
The news comes the same day the search giant also announces it will highlight mobile-friendly sites on mobile search.
By Wendy Parish • Feb. 26, 2015 -
Retrieved from Apple on September 09, 2014
Apple's wearable marketing campaign begins with a spread in Vogue
Apple is gearing up for an April launch with a 12-page spread in the March issue of Vogue.
By Wendy Parish • Feb. 25, 2015 -
FTC holds apps with far-fetched claims accountable
Agency is pursuing charges against apps marketing themselves as melanoma detectors.
By Wendy Parish • Feb. 24, 2015 -
Facebook thanks its 2M advertisers with a new app
The Ads Manager app will help marketers manage campaigns on the go.
By Wendy Parish • Feb. 24, 2015 -
Lyft's new CMO wants to blend 'art and science' in campaigns
As the marketing wars between car-sharing services heat up, new CMO says efficiency and education are the core goals of the transportation company's advertising.
By Wendy Parish • Feb. 23, 2015 -
Google introduces call-only campaigns for search ads
It may seem archaic, but new campaign is meant to drive customers to call instead of clicking on the website.
By Wendy Parish • Feb. 23, 2015 -
Deep Dive
3 'old-school' marketing channels that are seeing success today
Some strategies thought to be archaic are having a renaissance.
By Mattie Quinn • Feb. 23, 2015 -
Yahoo introduces Mobile Developer Suite
CEO Mayer revealed the five-product suite meant to help with analytics and monetization of mobile apps.
By Wendy Parish • Feb. 19, 2015 -
The secret to avoiding app deletion? Pay users
80% of users delete an app after using it only twice, but an ad tech firm is working to combat that statistic.
By Wendy Parish • Feb. 19, 2015 -
Could Snapchat be worth $19B?
New funding drive comes as app starts to emerge as a marketing platform.
By Wendy Parish • Feb. 18, 2015 -
T-Mobile shuffles executives: Mike Sievert moves from CMO to COO
Andrew Sherrard will take over CMO and Executive VP spots.
By Wendy Parish • Feb. 18, 2015 -
Win for weed: Apple allows pot apps into App Store
Cannabis social app MassRoots led a petition to open up the App Store to pot-related apps.
By Wendy Parish • Feb. 13, 2015 -
Apple partners with Pinterest to market iOS apps
'App pins' will include an 'install' button to download the iOS directly from Pinterest's platform
By Wendy Parish • Feb. 12, 2015
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