Mobile: Page 316
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Omnicom thrives as Publicis struggles in wake of failed merger
Second quarter earnings painted very different pictures for the two holding companies.
By Wendy Parish • July 22, 2014 -
Yahoo acquires Flurry to help expand mobile ad business
The mobile app analytics firm could be used to help build out Yahoo's own mobile ad network.
By Wendy Parish • July 21, 2014 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Facebook poaches new agency relations head from Smirnoff
The social network's latest move follows the trend of Silicon Valley tech giants hiring brand marketers.
By Wendy Parish • July 16, 2014 -
Mari Kim Novak is Rubicon's new CMO
Novak joins as the marketing automation firm's stock declines.
By Wendy Parish • July 16, 2014 -
Hey, creatives: Virool wants to send you to space!
The video marketing firm is taking a novel approach to recruitment.
By Wendy Parish • July 16, 2014 -
Clear Channel rolls out mobile interactive outdoor ads
'Connect' will bring billboards and outdoor displays to life on device screens.
By Wendy Parish • July 16, 2014 -
Apple teams up with IBM to tackle B2B mobile market
The partnership will see the two develop 100 apps for IBM's clients.
By Wendy Parish • July 15, 2014 -
What does the mobile migration mean for blogs?
AdAge looked at data from four major platforms for a better idea of the landscape.
By Wendy Parish • July 15, 2014 -
Study: Mobile video ads evoke stronger responses than TV
Mobile viewers are more likely to be either "attracted" or "unimpressed."
By Wendy Parish • July 14, 2014 -
Wearable tech gets its own unit at Mindshare
The five-person Life+ team will focus on funneling ad dollars into the space.
By Wendy Parish • July 10, 2014 -
Don't get your hopes up about mobile TV ratings, says Nielsen exec
It will take time for mobile TV data to make much of an impact on overall ratings.
By Wendy Parish • July 10, 2014 -
Mobile social sharing jumps 30% in the second quarter
A new report from ShareThis adds to evidence that 2014 is the tipping point for mobile.
By Wendy Parish • July 10, 2014 -
Enroll America shows mobile ads can work for nonprofits
A pro-bono campaign for the Affordable Care Act brought in 53,000 uninsured leads.
By Wendy Parish • July 8, 2014 -
Samsung may have overspent on marketing
Profits are suffering as the company's competitors significantly less on marketing.
By Wendy Parish • July 8, 2014 -
Struggling Millennial Media pivoting to automated buying
New CEO Michael Barrett laid out a plan for the mobile ad network in a recent earnings call.
By Wendy Parish • July 8, 2014 -
Recall rates for tablet magazine ads the same as print
A new study shows users react favorably to tablet edition ads.
By Wendy Parish • July 3, 2014 -
eMarketer: Mobile ads on track to pass print and radio this year
Mobile is predicted to hit nearly 10% of ad marketplace.
By Wendy Parish • July 2, 2014 -
Vine adds 'Loop Count' to show video views
Additional new features include milestone notifications like hitting 25 "likes."
By Wendy Parish • July 2, 2014 -
Marketers discuss which connected devices are worth investing in
At the Mobile Media Summit in London this week, marketers were divided on mobile tech's next big thing.
By Wendy Parish • July 1, 2014 -
Foursquare starts charging developers for location data
Heaviest users of the service's location data will pay when they pass a certain threshold.
By Wendy Parish • June 27, 2014 -
Publicis CEO opens up about lost dream of Omnicom merger
Maurice Lévy discussed his loss of face at a Salesforce.com conference in Paris.
By Wendy Parish • June 27, 2014 -
Buffer: A Tinder for content?
The new iOS app Daily lets users swipe to dismiss or add to their Buffer queue.
By Wendy Parish • June 27, 2014 -
New Google design standard brings cross-device unity for advertisers
Elimeliah is a "material design" that will bring new possibilities on platforms ranging from TVs to watches.
By Wendy Parish • June 26, 2014 -
DAA expands online privacy tool to mobile
The Digital Advertising Alliance's AppChoices will allow mobile users to opt out of some mobile targeting.
By Wendy Parish • June 26, 2014 -
Amazon offers guaranteed ad rates to developers for new Fire phone
Developers are promised $6 per thousand impressions.
By Wendy Parish • June 25, 2014
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