Mobile: Page 316
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EBay looking to launch mobile ad network this fall
For the first time, the in-app native ad product will allow for advertisements across all eBay digital properties.
By Wendy Parish • Sept. 12, 2014 -
Unruly introduces new in-feed video ad format
The mobile-first native ad solution already has 100 publishers.
By Wendy Parish • Sept. 11, 2014 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Leaked Microsoft document says Nokia, Windows Phone brands on chopping block
Holiday marketing will not include Nokia or Windows Phone brands.
By Wendy Parish • Sept. 11, 2014 -
Retrieved from Apple on September 09, 2014
Apple poaches Gap exec to help with Watch launch
Marcela Aguila will tap into her retail background as new director of global communications.
By Wendy Parish • Sept. 10, 2014 -
Dutch agency develops 'Tinder for marketers'
"Pitcher" helps match clients with agencies.
By Wendy Parish • Sept. 10, 2014 -
Mobile targeted ads bring Toyota dealers 45% lift in foot traffic
The car dealer releases data on its mobile ad targeting focused on competitors.
By Wendy Parish • Sept. 7, 2014 -
Shopping via Instagram now a reality
Nordstrom is the first brand to sell through in-app Instagram store.
By Wendy Parish • Aug. 28, 2014 -
Brands waste no time in trying out Instagram's new Hyperlapse feature
Brands get creative with the sped up vidoes.
By Wendy Parish • Aug. 28, 2014 -
Cell phone signal strength: Facebook's new advertising frontier
Signal strength will help reach emerging markets.
By Wendy Parish • Aug. 27, 2014 -
Apple announces two new ad formats for iAd
Interstitial banner ads and pre-roll videos will start to take up the full screen for iOS users.
By Wendy Parish • Aug. 27, 2014 -
Mozilla takes first steps into Asia with low-cost smartphone
The $33 smartphone will first be offered in India.
By Wendy Parish • Aug. 25, 2014 -
T-Mobile, Sprint's failed merger sparks new rivalry
Both wireless carries hope to poach competitors' customers through incentive programs.
By Wendy Parish • Aug. 21, 2014 -
GoDaddy boosts email marketing service with Mad Mimi buy
GoDaddy plans to replace its Easy Email Marketing tool with MailChimp competitor's technology.
By Wendy Parish • Aug. 21, 2014 -
Snapchat plans first step into monetization
The disappearing messaging service has been in talks with advertisers and media companies.
By Wendy Parish • Aug. 21, 2014 -
Marketers will now have an easier time with Vine
The six-second video app now allows uploads and has updated its editing features.
By Wendy Parish • Aug. 20, 2014 -
Internet Retailer predicts 21% of e-commerce to come from mobile
Mobile commerce on track to hit $84B by end of 2014.
By Wendy Parish • Aug. 20, 2014 -
Samsung dives deeper into the Internet of Things with SmartThings buy
Startup now has access to Samsung's marketing channels.
By Wendy Parish • Aug. 15, 2014 -
Amazon's mobile payment system offers lucrative data possibilities
The Square-like system will provide info on what consumers buy offline.
By Wendy Parish • Aug. 15, 2014 -
Groupon demonstrates how brands can benefit from Snapchat
The daily deal brand has gained 700 followers in just one week with contest strategies.
By Wendy Parish • Aug. 13, 2014 -
Facebook releases tool that tracks user purchases across platforms
Advertisers will now be able to tell if a user saw a mobile ad and then made a purchase on desktop.
By Wendy Parish • Aug. 13, 2014 -
The secret to mobile ad engagement? Free stuff
The gaming platform Freeway is racking up promising sales with giveaways on mobile display ads.
By Wendy Parish • Aug. 12, 2014 -
Google tests new method to track users from mobile web to mobile apps
Currently the search giant sees the mobile web browser user and mobile app user as two individuals, but that is about to change.
By Wendy Parish • Aug. 11, 2014 -
Should email marketers be worried about Gmail's new unsubscribe button?
Gmail moves 'unsubscribe' to the top of all emails for one-click option.
By Wendy Parish • Aug. 8, 2014 -
Quantcast aims to bridge gap between Web and mobile ad targeting
New data-reporting system Audience Insights makes predictions about publishers' audience behavior.
By Wendy Parish • Aug. 5, 2014 -
Mobile Marketing Association forms group dedicated to improving location-based ads
The Mobile Location Data Accuracy Group will work to increase marketers' trust in location-based advertising.
By Wendy Parish • Aug. 4, 2014
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