- Google's new responsive ads Lightbox ad units—originally introduced in Sept— are now open to all advertisers via AdWords.
- The interactive ads, which work for both mobile and desktop, pull in media from places like YouTube, Google+, and Google maps.
- The ads are priced on a cost-per-engagement basis, which means advertisers are only charged when a user hovers over the ad to expand it.
As an industry, it has pretty much been decided that display ads no longer make the cut. In a world where advertisers are screaming to be heard—interactive elements like what Lightbox offers could help them stand out. By interacting with media that advertisers likely already use, Lightbox makes telling a compelling story even easier.