Dive Brief:

• Twitter advertisers looking to drive mobile app downloads could previously only get analytics from the platform's ad tech partners—but now there's "Answers."
• Answers offers free analytics on ad conversion for mobile app download advertisers. 
• The new tool is part of Twitter's developer platform Fabric for mobile app developers. 

Dive Insight: 

Anything Twitter can do to make tracking ad conversion easier is a move in the right direction. Those looking to drive app installs had a much more complicated procedure to track analytics previously, but hopefully Answers helps to solve some of the headache. After all, the smoother things operate—the more advertisers Twitter will be able to court.