Mobile: Page 317
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Target integrates mobile games into retail shopping
Shoppers can interact with in-store with branded mobile games.
By Wendy Parish • Dec. 2, 2014 -
Facebook has a host of stocking stuffers for mobile app advertisers
New features include autoplay video and guaranteed ads views.
By Wendy Parish • Dec. 2, 2014 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Stella Artois is the first beer brand to buy Instagram ads
Anheuser-Busch brand taps into trend of sharing food and drink on the app.
By Wendy Parish • Dec. 1, 2014 -
Girl Scout cookie sales go digital
The 100-year-old organization finally makes the move to the Internet.
By Mattie Quinn • Dec. 1, 2014 -
Is Grindr a new big app for advertising?
The gay networking app is courting major advertisers.
By Wendy Parish • Nov. 30, 2014 -
To better target ads, Twitter to track app downloads
Only list of downloaded apps will be tracked—not app activity.
By Wendy Parish • Nov. 30, 2014 -
Retrieved from Apple on September 12, 2014
Watch indie band use Apple Pay in Chase's new spot
First spot featuring Chase's partnership with the mobile payment system debuted Monday.
By Wendy Parish • Nov. 24, 2014 -
Apple partners with ad tech firms to bring programmatic to iAD
Advertisers can now purchase iAd inventory automatically across over 250K iOS apps.
By Wendy Parish • Nov. 23, 2014 -
Washington Post builds own ad server for Kindle Fire
Jeff Bezos and company decided they could build a better ad server themselves.
By Wendy Parish • Nov. 20, 2014 -
Betaworks has new solution for mobile advertising
A repurpose of Tapestry product helps brands tell a narrative.
By Wendy Parish • Nov. 20, 2014 -
'Social Studio' now fully integrated into Salesforce Marketing Cloud
Social will now have direct connections to all business aspects including sales, service.
By Wendy Parish • Nov. 19, 2014 -
Kik buys animated GIF messaging app to expand ad options
Animated GIFs are being embraced by mobile advertisers.
By Wendy Parish • Nov. 19, 2014 -
Adobe adds location-based tools to its marketing cloud
Marketers can now deliver location-based messages through iBeacon.
By Wendy Parish • Nov. 18, 2014 -
It's official: Time spent on mobile devices eclipses TV
Mobile video ad network Flurry releases data after it was acquired by Yahoo.
By Wendy Parish • Nov. 18, 2014 -
Pay friends through Snapchat with 'Snapcash'
Messaging app introduces payment feature powered by Square.
By Wendy Parish • Nov. 17, 2014 -
App developers abandon Google Glass
Consumer interest seems to be declining.
By Wendy Parish • Nov. 16, 2014 -
Introducing programmatic ads for wearables
Amtrak is the first company to run promos through FitAds network for wearables.
By Wendy Parish • Nov. 13, 2014 -
YouTube introduces its music streaming service Music Key
Video site already houses the largest online collection of legal music.
By Wendy Parish • Nov. 12, 2014 -
Mobile marketers: Keep your eye on China
In China, 71% of users watch full-length TV and movies from mobile devices.
By Wendy Parish • Nov. 12, 2014 -
Jaguar's Google Glass App breathes new life into print ads
With the Blippar app, the car brand's print ads offer an augmented reality experience.
By Wendy Parish • Nov. 11, 2014 -
Facebook Messenger tops 500 million monthly active users
Standalone app sees success despite public image problem.
By Wendy Parish • Nov. 10, 2014 -
Instagram adds edit feature for photo captions
Misspellings and mistakes are now easier to fix with new features.
By Wendy Parish • Nov. 10, 2014 -
Marriott is the latest brand to form Snapchat campaign
Working with the app is part of larger campaign that includes short films for YouTube.
By Wendy Parish • Nov. 9, 2014 -
'Ad Mediator' helps Windows phone developers expand ad inventory
Developers can now stack ad networks to increases chances of filling inventory.
By Wendy Parish • Nov. 9, 2014 -
Deep Dive
Friday Roundup: The end of 'like-gate' and whiplash from #AlexFromTarget
These are the 'need to know' marketing stories of the week.
By Mattie Quinn • Nov. 7, 2014
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