Mobile: Page 318
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Sales platform ToutApp adds Marketo integration
The collaboration will help bridge the gap between sales and marketing teams.
By Wendy Parish • April 8, 2014 -
Line searching for agencies to help expand into the U.S.
The Japanese messaging app is planning to invest $10 million on U.S. marketing efforts.
By Wendy Parish • April 8, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
DAA details how targeting opt-out icon should be displayed
The specs are meant to create consistency, making the blue triangle icon instantly recognizable to users who wish to opt out of mobile ad targeting.
By Wendy Parish • April 7, 2014 -
AppNexus hires new CFO, fueling IPO speculation
Former 24/7 Media CEO John Hsu will be new CFO.
By Wendy Parish • April 7, 2014 -
Apple opens iAd to all advertisers
The mobile-ad management tool was previously only accessible to Fortune 500 firms.
By Wendy Parish • April 3, 2014 -
Accenture releases mobile game to promote solutions
Accenture Sky Journey allows players to run their own airport.
By Wendy Parish • March 31, 2014 -
Twitter expands mobile offerings with app-install ads
The move will attract e-commerce and game marketers.
By Wendy Parish • March 28, 2014 -
Foursquare to launch 'Tap to Tweet' ads
The $100,000 ads encourage users to tweet a message when they check-in.
By Wendy Parish • March 26, 2014 -
Is e-book advertising the next big thing?
Studio W CEO and President Brian Altounian believes e-book advertising is about to transform digital marketing.
By Wendy Parish • March 24, 2014 -
Yelp forms local advertising partnership with YP
The partnership opens up ad and listing opportunities for local businesses.
By Wendy Parish • March 20, 2014 -
Deep Dive
5 key takeaways from TrackMaven's email marketing report
The firm looked at 93,611 emails to identify the true industry standards.
By Wendy Parish • March 19, 2014 -
CDW and Charles Barkley join forces once again for 'Smart Growth'
The new campaign continues the story of fictional firm Gordon & Taylor.
By Roger Riddell • March 17, 2014 -
News app Circa explores monetization
The mobile app will introduce ads and new ways to distribute content.
By Wendy Parish • March 11, 2014 -
Facebook brand pages get a bit more personal
The new brand pages will keep posts consistent between pages and news feeds.
By Wendy Parish • March 11, 2014 -
Nielsen: 89% of smartphone time spent on apps
Contradictory to predictions in years past, time spent on mobile apps is eclipsing mobile Web.
By Wendy Parish • March 10, 2014 -
Instagram signs huge ad deal with Omnicom
The deal could be worth anywhere from $40 million to $100 million.
By Wendy Parish • March 8, 2014 -
Full-screen video iAds coming to Apple's ad exchange
The video ads will roll out later this year.
By Wendy Parish • March 5, 2014 -
LinkedIn bringing Sponsored InMail to mobile
Advertisers will now be able to email targeted messages directly to mobile devices.
By Wendy Parish • March 5, 2014 -
Can desktop ads work for mobile?
Some publishers are using desktop ads on mobile rather than smaller banners.
By Wendy Parish • March 5, 2014 -
WhatsApp may go back on its promise of no ads
After its $16-billion acquisition by Facebook, WhatsApp is now looking for ways to monetize.
By Wendy Parish • March 4, 2014 -
Yahoo hopes app install ads will help sluggish mobile business
The ads see the firm following in Facebook's footsteps.
By Wendy Parish • March 4, 2014 -
OpenX introduces private RTB ad exchange for mobile
Native O|X will help app developers and mobile pushers buy and sell native mobile ads at scale.
By Wendy Parish • March 3, 2014 -
Google Glass advertising experiments underway
A few brands and agencies are developing campaigns for Glass despite its small user base.
By Wendy Parish • March 2, 2014 -
Study: What subject lines increase e-mail opens?
E-mail marketers should keep things short and sweet, says Retention Science.
By Wendy Parish • Feb. 28, 2014 -
Deep Dive
5 recent mobile ad developments worth watching
As the shift of users to mobile continues, tech companies work to develop ad products.
By Wendy Parish • Feb. 28, 2014
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