Mobile: Page 319
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Google ups its mobile ad game with 4 new ad units
New units will be more brand-friendly and harder to miss.
By Wendy Parish • Sept. 29, 2014 -
New mobile dating app gets down to business
Using a similar interface to Tinder, BeLinked pulls information from your LinkedIn profile.
By Mattie Quinn • Sept. 24, 2014 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Ad study: CTR holds little value as a metrics
Lowest CTRs often associated with highest in-store visitation rates.
By Wendy Parish • Sept. 23, 2014 -
Apple sells record-breaking 10M iPhone 6 and 6 Plus in opening weekend
Sales for the larger screened versions outsold the 9M of iPhone 5S and 5C.
By Wendy Parish • Sept. 23, 2014 -
Deep Dive
State of the profession: just how satisfied are marketers?
As the role of marketing continues to shift, these are the challenges facing those in the profession today.
By Mattie Quinn • Sept. 22, 2014 -
Joan Rivers sent posthumous social media messages about the iPhone 6
A new lesson is learned about scheduled social posts.
By Wendy Parish • Sept. 22, 2014 -
Showtime wants you to 'feel' the drama of its mobile ads
Mobile trailer for Homeland delivers the feel of each bomb.
By Wendy Parish • Sept. 22, 2014 -
Could a 'Vine for audio' be the next big thing?
Yammer co-founder debuts Sobo: A platform that records six-second sound bites.
By Wendy Parish • Sept. 19, 2014 -
Gatorade pays tribute to Derek Jeter with emotional ad
The Yankee star collaborated with Gatorade for a moving farewell spot.
By Wendy Parish • Sept. 19, 2014 -
Should marketers say goodbye to mobile check-ins?
Use of location data is likely to look different in the future.
By Wendy Parish • Sept. 18, 2014 -
iOS 8 makes social sharing easier
Sharing from a mobile browser to social sites like Hootsuite and Pinterest is now smoother.
By Wendy Parish • Sept. 18, 2014 -
No WiFi needed for Vungle's in-app video tech
The new technology allows videos to run pre-cache or streaming.
By Wendy Parish • Sept. 17, 2014 -
Bigger is better: iPhone 6 Plus sells out
Steve Jobs's prediction that big phones wouldn't sell proves wrong.
By Wendy Parish • Sept. 12, 2014 -
Ticketmaster buys Eventjoy to boost mobile offerings
The buy will be Ticketmaster's first step into DIY events.
By Wendy Parish • Sept. 12, 2014 -
EBay looking to launch mobile ad network this fall
For the first time, the in-app native ad product will allow for advertisements across all eBay digital properties.
By Wendy Parish • Sept. 12, 2014 -
Unruly introduces new in-feed video ad format
The mobile-first native ad solution already has 100 publishers.
By Wendy Parish • Sept. 11, 2014 -
Leaked Microsoft document says Nokia, Windows Phone brands on chopping block
Holiday marketing will not include Nokia or Windows Phone brands.
By Wendy Parish • Sept. 11, 2014 -
Retrieved from Apple on September 09, 2014
Apple poaches Gap exec to help with Watch launch
Marcela Aguila will tap into her retail background as new director of global communications.
By Wendy Parish • Sept. 10, 2014 -
Dutch agency develops 'Tinder for marketers'
"Pitcher" helps match clients with agencies.
By Wendy Parish • Sept. 10, 2014 -
Mobile targeted ads bring Toyota dealers 45% lift in foot traffic
The car dealer releases data on its mobile ad targeting focused on competitors.
By Wendy Parish • Sept. 7, 2014 -
Shopping via Instagram now a reality
Nordstrom is the first brand to sell through in-app Instagram store.
By Wendy Parish • Aug. 28, 2014 -
Brands waste no time in trying out Instagram's new Hyperlapse feature
Brands get creative with the sped up vidoes.
By Wendy Parish • Aug. 28, 2014 -
Cell phone signal strength: Facebook's new advertising frontier
Signal strength will help reach emerging markets.
By Wendy Parish • Aug. 27, 2014 -
Apple announces two new ad formats for iAd
Interstitial banner ads and pre-roll videos will start to take up the full screen for iOS users.
By Wendy Parish • Aug. 27, 2014 -
Mozilla takes first steps into Asia with low-cost smartphone
The $33 smartphone will first be offered in India.
By Wendy Parish • Aug. 25, 2014
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