Mobile: Page 320
-
Deep Dive
5 marketing app platforms changing the way marketers deliver content
These platforms give marketers the ability to increase the way consumers interact with content.
By Wendy Parish • May 1, 2014 -
Facebook officially announces details of mobile ad network
Facebook officially announced the launch of its mobile ad network at the F8 developer conference Wednesday.
By Wendy Parish • April 30, 2014 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Desktop holds its lead over mobile in sharing and engagement
Despite a heavy user shift to mobile, users remain more likely to engage while on a desktop computer.
By Wendy Parish • April 30, 2014 -
Yahoo announces original content, new ad products meant to draw TV dollars
Yahoo will launch two full-length comedy shows and ads meant to augment TV watching.
By Wendy Parish • April 29, 2014 -
Instagram tests out video ads with limited brands
A handful of early ad partners have tried out video ads on the platform.
By Wendy Parish • April 27, 2014 -
Vungle's new in-app video ad exchange delivers commercials to smartphones
The ad exchange will deliver 15-second video spots to mobile users.
By Wendy Parish • April 25, 2014 -
Deep Dive
7 competitors Facebook's new mobile ad network must contend with
How do the top mobile ad networks compare?
By Wendy Parish • April 24, 2014 -
AppsFire delivers ads during mobile refreshes
The startup's Brichter-San product delivers ads while mobile users wait for apps to refresh.
By Wendy Parish • April 24, 2014 -
MediaMath continues mobile expansion with Tactads acquisition
The French firm offers cookieless tracking technology across devices.
By Wendy Parish • April 24, 2014 -
U.S. mobile ad dollars haven't caught up to use
U.S. advertisers spend just seven cents for every mobile user, compared to $1 per reader in print.
By Wendy Parish • April 24, 2014 -
Google's latest AdWords updates meant to draw app marketers
App developers will now be able to target mobile users within paid search and YouTube.
By Wendy Parish • April 22, 2014 -
Deep Dive
6 innovative ways jobseekers courted agencies
It may sound cliche, but sometimes the best way to land your dream job is to think outside of the box.
By Wendy Parish • April 22, 2014 -
AgeCheq assisting mobile ad networks with COPPA compliance
The compliance service is helping advertisers adjust to much more stringent child privacy regulations.
By Wendy Parish • April 22, 2014 -
Facebook launching mobile ad network
The social networking giant will make the announcement at this month's F8 conference.
By Wendy Parish • April 22, 2014 -
Apple losing ground to Android in mobile ad race
Opera Mediaworks report shows Android devices sent more ad requests than those running iOS in Q1.
By Wendy Parish • April 22, 2014 -
Xaxis' Sync mirrors mobile ads to TV ads in real time
Sync looks to solve advertisers' problem of mobile-distracted viewers.
By Wendy Parish • April 22, 2014 -
Organic search gives marketers most 'bang for click'
Research compiled by SEO platform Conductor shows organic search generating the most leads for both B2B and B2C.
By Wendy Parish • April 21, 2014 -
Nielsen makes final prep for mobile expansion of OCR
Video ad platforms Brightroll and TubeMogul will participate in the final test of Online Campaign Ratings.
By Wendy Parish • April 18, 2014 -
Deep Dive
These 5 companies have social media command centers down to a science
The 'command center' model is growing in popularity, but who's mastering it — and how?
By Wendy Parish • April 17, 2014 -
IAB's Rising Star ads see 70% higher clickthrough rates
The larger size of Rising Star ads is being credited for their success.
By Wendy Parish • April 16, 2014 -
Don't discount landing pages
Even though other tactics are gaining more attention, landing pages remain a staple of online marketing.
By Wendy Parish • April 15, 2014 -
Yahoo's new plan for growth: More ads on off-network sites
For the first time since 2012, Yahoo is close to reporting overall revenue growth.
By Wendy Parish • April 15, 2014 -
What will be the cookie for mobile?
Tech firms are looking for a way to track users across mobile devices.
By Wendy Parish • April 14, 2014 -
Is Samsung beating Apple at marketing?
Publicis' CEO claims Ellen DeGeneres' recent Oscar selfie tweet, sent from a Samsung phone, is worth $1 billion.
By Wendy Parish • April 11, 2014 -
Zombie followers plague 'Chinese Twitter'
Some Chinese brands may be using fake followers to increase their social media profile.
By Kelsey Lindsey • April 11, 2014
Previous
