Twitter expands mobile offerings with app-install ads

The move will attract e-commerce and game marketers. 

By Wendy Parish • March 28, 2014

Foursquare to launch 'Tap to Tweet' ads

The $100,000 ads encourage users to tweet a message when they check-in. 

By Wendy Parish • March 26, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Is e-book advertising the next big thing?

Studio W CEO and President Brian Altounian believes e-book advertising is about to transform digital marketing. 

By Wendy Parish • March 24, 2014

Yelp forms local advertising partnership with YP

The partnership opens up ad and listing opportunities for local businesses. 

By Wendy Parish • March 20, 2014

5 key takeaways from TrackMaven's email marketing report

The firm looked at 93,611 emails to identify the true industry standards.

By Wendy Parish • March 19, 2014

CDW and Charles Barkley join forces once again for 'Smart Growth'

The new campaign continues the story of fictional firm Gordon & Taylor.

By Roger Riddell • March 17, 2014

News app Circa explores monetization

The mobile app will introduce ads and new ways to distribute content. 

By Wendy Parish • March 11, 2014

Facebook brand pages get a bit more personal

The new brand pages will keep posts consistent between pages and news feeds. 

By Wendy Parish • March 11, 2014

Nielsen: 89% of smartphone time spent on apps

Contradictory to predictions in years past, time spent on mobile apps is eclipsing mobile Web. 

By Wendy Parish • March 10, 2014

Instagram signs huge ad deal with Omnicom

The deal could be worth anywhere from $40 million to $100 million. 

By Wendy Parish • March 8, 2014

Full-screen video iAds coming to Apple's ad exchange

The video ads will roll out later this year.

By Wendy Parish • March 5, 2014

LinkedIn bringing Sponsored InMail to mobile

 Advertisers will now be able to email targeted messages directly to mobile devices. 

By Wendy Parish • March 5, 2014

Can desktop ads work for mobile?

Some publishers are using desktop ads on mobile rather than smaller banners. 

By Wendy Parish • March 5, 2014

WhatsApp may go back on its promise of no ads

After its $16-billion acquisition by Facebook, WhatsApp is now looking for ways to monetize. 

By Wendy Parish • March 4, 2014

Yahoo hopes app install ads will help sluggish mobile business

The ads see the firm following in Facebook's footsteps.

By Wendy Parish • March 4, 2014

OpenX introduces private RTB ad exchange for mobile

Native O|X will help app developers and mobile pushers buy and sell native mobile ads at scale. 

By Wendy Parish • March 3, 2014

Google Glass advertising experiments underway

A few brands and agencies are developing campaigns for Glass despite its small user base. 

By Wendy Parish • March 2, 2014

Study: What subject lines increase e-mail opens?

E-mail marketers should keep things short and sweet, says Retention Science.

By Wendy Parish • Feb. 28, 2014

5 recent mobile ad developments worth watching

As the shift of users to mobile continues, tech companies work to develop ad products. 

By Wendy Parish • Feb. 28, 2014

More Tech Firms Turning to Mobile Marketing, Social Media

The findings of a new survey of marketing executives conducted by the Software & Information Industry Association (SIIA) show that the use of social media in corporate marketing remains extraordinarily high. Not to be outdone, mobile marketing is gaining significant ground, too. SIIA, a trade...

Feb. 27, 2014

Publicis gives Lotus Notes the boot

After continuous complaints from employees, Publicis will switch to Microsoft Outlook. 

By Wendy Parish • Feb. 24, 2014

Sonata brings its hyper-local mobile ad platform to NYC

The Spanish company is looking to establish a U.S. presence.

By Wendy Parish • Feb. 21, 2014

Beckon's new application simplifies big data for marketers

Software automatically compiles data from any source to provide results similar to travel tool TripIt. 

By Wendy Parish • Feb. 20, 2014

Hipcricket to bring mobile marketing to Google Glass, iWatch

The AD LIFE platform will now support a range of wearable tech.

By Roger Riddell • Feb. 20, 2014

Yahoo unveils 'Gemini' native ad and mobile search marketplace

Gemini will serve as a one-stop shop for advertisers to buy, manage, and optimize mobile search and native advertising.

By Wendy Parish • Feb. 19, 2014