Update to my Dell Hell Story

The original story was here. Summary: Dell Venue 8 Pro tablet dies a few weeks after buying it. I go through hell trying to get it serviced, more hell, more hell, some social media people try to help, kind of reinforcing the part that bugs me (that baseline service is broken and this shouldn̵...

Feb. 19, 2014

Kochava experiences boost after Facebook drops Kontagent, HasOffers

The mobile analytics and optimization firm released version 2.0 of its platform this week.

By Wendy Parish • Feb. 19, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Advertising to play key role in King.com's $500M IPO

The Candy Crush creator's revenue model requires it to devote significant attention to advertising. 

By Wendy Parish • Feb. 18, 2014

Yahoo's newest acquisition: Distill

Distill's founders have experience at Tapjoy and will help build out Yahoo's mobile ad solutions. 

By Wendy Parish • Feb. 17, 2014

Angry Birds to roll out in-game digital video ads

Popular mobile game Angry Birds provides premium inventory for video advertising. 

By Wendy Parish • Feb. 13, 2014

UPDATE: HasOffers & Kontagent dropped from Facebook partner program

The partners were let go for holding onto user data too long. 

By Wendy Parish • Feb. 13, 2014

Survey: 45% of SMBs still don't have a website

A study from Hibu reveals only 6% of SMBs have a mobile optimized site. 

By Wendy Parish • Feb. 13, 2014

Can virtual stickers help brands enter the texting conversation?

TextPride has developed branded stickers that could be one way for brands to capitalize on popular apps like Kik and Line.     

By Wendy Parish • Feb. 12, 2014

Google on How to Reach Consumers Across Devices at SES London 2014

The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right decisions at the right time so you can understand the customer behind the keywords.

Feb. 12, 2014

Nielsen: Time spent on mobile Internet passes desktop

A new report shows U.S. adults spend more time surfing the Web on smartphones than PCs. 

By Wendy Parish • Feb. 12, 2014

Instagram publishes 'Handbook for Brands'

The physical book and a series of blogs will offer tips for advertisers on the platform.

By Wendy Parish • Feb. 12, 2014

InMobi launches context-aware mobile video ad platform

According to InMobi, the platform will increase customer ad engagement fivefold.

By Wendy Parish • Feb. 11, 2014

IAB, major publishers urge advertisers to design in HTML5

A letter from IAB and major publishers to advertisers highlights the need to design in mobile-friendly formats. 

By Wendy Parish • Feb. 10, 2014

Study: Personalized emails increase transaction rates sixfold

Despite the higher ROI, 70% of brands fail to use personalized emails. 

By Wendy Parish • Feb. 7, 2014

Google, AOL invest $17M in Vungle's mobile ad-tech

The investment will fund a suite of mobile app monetization tools.

By Wendy Parish • Feb. 6, 2014

Yahoo Wasting No Time in Renewed Mobile Advertising Efforts

Yahoo has endured its share of ups and downs in recent years, but mobile has illuminated the path to renewed prosperity. This week, Yahoo took its latest efforts to the next level by rolling out the product of its partnership with Mocean Mobile, a mobile technology ad-serving platform. Mocean Mob...

Feb. 5, 2014

Appia offers new self-serve tools for mobile ad sellers

The app advertising firm is opening its platform to more publishers. 

By Wendy Parish • Feb. 5, 2014

Yahoo announces ad partnership with Mocean Mobile

The deal will utilize Mocean's mobile inventory and Yahoo's RTB capabilities. 

By Wendy Parish • Feb. 4, 2014

Localytics raises $16M to expand internationally

The mobile analytics and marketing firm plans to use funds to expand in Europe and build out its self-service marketing content. 

By Wendy Parish • Feb. 4, 2014

Marketing-centric startup accelerator Boomtown opens in Colo.

The new accelerator is launching with the help of former CP&B exec Alex Bogusky. 

By Wendy Parish • Jan. 29, 2014

Yahoo's Michael Barrett to become Millennial Media CEO

The former Chief Revenue Officer at Yahoo will take Millennial's reins from founder Paul Palmieri. 

By Wendy Parish • Jan. 27, 2014

Mobile opens for marketing emails climb to 65%

The fourth quarter of 2014 saw a 4% bump in the number of marketing emails opened on mobile devices.

By Wendy Parish • Jan. 24, 2014

iOS users more valuable to advertisers

Even though Android users now make up more of the market, advertisers still prefer iPhone users. 

By Wendy Parish • Jan. 23, 2014

62% of smartphone conversions come from email

Data from SeeWhy Conversion Academy shows the majority of smartphone conversions are a result of email. 

By Wendy Parish • Jan. 21, 2014

Tablet, e-reader saturation hits 50% in the U.S.

Pew Research study shows half of U.S. adults now own a tablet or an e-reader. 

By Wendy Parish • Jan. 17, 2014