- The Mobile Marketing Association has added "wearables" as a category for its 2014 Smarties Awards that celebrate mobile marketing innovations.
- The category will expand beyond Google Glass and smartwatches to include appliances, cars, bands, bracelets, or any other device users can attach to their bodies.
- Entries will be judged on how well the device interacts with a smartphone or tablet.
The recognition from MMA for wearables as a marketing avenue just underscores the importance that the "Internet of Everything" will have for marketing moving forward. With everything becoming increasingly connected, it's important that marketers have plans for the new wave of wearable devices. Having a recognized award for innovation in that category will certainly help move things forward.