Dive Brief:
- One-time arch-rivals Apple and IBM have joined forces to tackle the B2B mobile market.
- Under the exclusive deal, the two tech giants will develop 100 business apps for IBM's clients.
- IBM will also sell iPads to its clients for business use.
Dive Insight:
IBM and Apple have recognized each other's strength for a mutually beneficial relationship. IBM has the sales chops Apple needs to break into the B2B market and Apple has the mobile technology IBM has been lacking. The partnership could lead to some seriously big enterprise deals.
