Google Glass advertising experiments underway

A few brands and agencies are developing campaigns for Glass despite its small user base. 

By Wendy Parish • March 2, 2014

Study: What subject lines increase e-mail opens?

E-mail marketers should keep things short and sweet, says Retention Science.

By Wendy Parish • Feb. 28, 2014

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

5 recent mobile ad developments worth watching

As the shift of users to mobile continues, tech companies work to develop ad products. 

By Wendy Parish • Feb. 28, 2014

More Tech Firms Turning to Mobile Marketing, Social Media

The findings of a new survey of marketing executives conducted by the Software & Information Industry Association (SIIA) show that the use of social media in corporate marketing remains extraordinarily high. Not to be outdone, mobile marketing is gaining significant ground, too. SIIA, a trade...

Feb. 27, 2014

Publicis gives Lotus Notes the boot

After continuous complaints from employees, Publicis will switch to Microsoft Outlook. 

By Wendy Parish • Feb. 24, 2014

Sonata brings its hyper-local mobile ad platform to NYC

The Spanish company is looking to establish a U.S. presence.

By Wendy Parish • Feb. 21, 2014

Beckon's new application simplifies big data for marketers

Software automatically compiles data from any source to provide results similar to travel tool TripIt. 

By Wendy Parish • Feb. 20, 2014

Hipcricket to bring mobile marketing to Google Glass, iWatch

The AD LIFE platform will now support a range of wearable tech.

By Roger Riddell • Feb. 20, 2014

Yahoo unveils 'Gemini' native ad and mobile search marketplace

Gemini will serve as a one-stop shop for advertisers to buy, manage, and optimize mobile search and native advertising.

By Wendy Parish • Feb. 19, 2014

Update to my Dell Hell Story

The original story was here. Summary: Dell Venue 8 Pro tablet dies a few weeks after buying it. I go through hell trying to get it serviced, more hell, more hell, some social media people try to help, kind of reinforcing the part that bugs me (that baseline service is broken and this shouldn̵...

Feb. 19, 2014

Kochava experiences boost after Facebook drops Kontagent, HasOffers

The mobile analytics and optimization firm released version 2.0 of its platform this week.

By Wendy Parish • Feb. 19, 2014

Advertising to play key role in King.com's $500M IPO

The Candy Crush creator's revenue model requires it to devote significant attention to advertising. 

By Wendy Parish • Feb. 18, 2014

Yahoo's newest acquisition: Distill

Distill's founders have experience at Tapjoy and will help build out Yahoo's mobile ad solutions. 

By Wendy Parish • Feb. 17, 2014

Angry Birds to roll out in-game digital video ads

Popular mobile game Angry Birds provides premium inventory for video advertising. 

By Wendy Parish • Feb. 13, 2014

UPDATE: HasOffers & Kontagent dropped from Facebook partner program

The partners were let go for holding onto user data too long. 

By Wendy Parish • Feb. 13, 2014

Survey: 45% of SMBs still don't have a website

A study from Hibu reveals only 6% of SMBs have a mobile optimized site. 

By Wendy Parish • Feb. 13, 2014

Can virtual stickers help brands enter the texting conversation?

TextPride has developed branded stickers that could be one way for brands to capitalize on popular apps like Kik and Line.     

By Wendy Parish • Feb. 12, 2014

Google on How to Reach Consumers Across Devices at SES London 2014

The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right decisions at the right time so you can understand the customer behind the keywords.

Feb. 12, 2014

Nielsen: Time spent on mobile Internet passes desktop

A new report shows U.S. adults spend more time surfing the Web on smartphones than PCs. 

By Wendy Parish • Feb. 12, 2014

Instagram publishes 'Handbook for Brands'

The physical book and a series of blogs will offer tips for advertisers on the platform.

By Wendy Parish • Feb. 12, 2014

InMobi launches context-aware mobile video ad platform

According to InMobi, the platform will increase customer ad engagement fivefold.

By Wendy Parish • Feb. 11, 2014

IAB, major publishers urge advertisers to design in HTML5

A letter from IAB and major publishers to advertisers highlights the need to design in mobile-friendly formats. 

By Wendy Parish • Feb. 10, 2014

Study: Personalized emails increase transaction rates sixfold

Despite the higher ROI, 70% of brands fail to use personalized emails. 

By Wendy Parish • Feb. 7, 2014

Google, AOL invest $17M in Vungle's mobile ad-tech

The investment will fund a suite of mobile app monetization tools.

By Wendy Parish • Feb. 6, 2014

Yahoo Wasting No Time in Renewed Mobile Advertising Efforts

Yahoo has endured its share of ups and downs in recent years, but mobile has illuminated the path to renewed prosperity. This week, Yahoo took its latest efforts to the next level by rolling out the product of its partnership with Mocean Mobile, a mobile technology ad-serving platform. Mocean Mob...

Feb. 5, 2014