- Yahoo announced this morning that Tumblr Sponsored Posts will be seamlessly promoted across Yahoo and Tumblr, reaching over 800 million monthly visitors.
- The Sponsored Posts will now be available through Yahoo Gemini, a marketplace launched earlier this year for native and mobile advertising.
- Ads will still contain native Tumblr elements, like reblog and follow, but will appear in more places across Yahoo.
The move to offer Tumblr Sponsored Posts through Yahoo Gemini will increase exposure for a social site that so far has been fairly self-contained. Expanding the options for sponsored posts could be the revenue stream Yahoo has been searching for since acquiring Tumblr if it is handled properly and the ads are effective.