- Yahoo has announced the launch of Yahoo Gemini — a single marketplace for mobile search and native advertising.
- Gemini is available through the existing Yahoo Ad Manager that CEO Marissa Mayer announced at CES earlier this year.
- The move is meant to embrace mobile, the fastest growing ad segment, and to keep up with competitors like Facebook and Twitter.
The merging of two hot ad segments, mobile and native, into one self-service platform will be an interesting experiment to watch. It certainly makes sense for Yahoo to be deeply involved in both areas, and combining the two could put them a step ahead.