It's Apple vs. Google in Bid for Retail Dollars

It’s Apple vs. Google in Bid for Retail Dollars John McDermott  | December 10, 2013 With holiday shopping season in full swing, it’s not just shoppers rushing into retail locations. Apple and Google have also taken a keen interest in retail recently with a specific eye toward tra...

Dec. 10, 2013

U.S. Smartphone Ownership Reaches All Time High

On Friday, comScore confirmed that U.S. smartphone ownership reached a new all-time high during the previous quarter ending October 31st. Freshly published data from comScore MobiLens and Mobile Metrix, which reports key trends in the U.S. smartphone industry, confirmed that 149.2 million people ...

Dec. 6, 2013

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

MMW: The Week’s Top Stories

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Massive Social Media Hack Exposes Millions of Passwords Trustwave researchers say that approximately two millions accounts at Facebook, Twitter, Google, and others have been...

Dec. 6, 2013

White leaving Instagram to serve as Snapchat's COO

White will be responsible for monetizing the platform.

By Wendy Parish • Dec. 6, 2013

Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today

Dallas and Chicago are locked in a heated battle. And it has nothing to do with the Cowboys or the Bears. Not even the Bulls and the Mavericks. This, in fact, is entirely unrelated to sports. Sadly, it’s all about spam – specifically, SMS spam. Mobile security company AdaptiveMobile r...

Dec. 5, 2013

5 acquisitions that changed the marketing landscape in 2013

These five deals affected the marketing industry in a real way.  

By Wendy Parish • Dec. 4, 2013

Tumblr opens up mobile trending section to advertisers

Brands can now purchase "Sponsored Trending Blog" placements on the mobile version of Tumblr. 

By Wendy Parish • Dec. 2, 2013

Contest produces 583 Snapchat marketing ideas for brands

The challenge by crowdsourcing contest platform Tongal generated ideas for everyone from Coca-Cola to EA Games.

By Wendy Parish • Dec. 2, 2013

Ben & Jerry's is winning at Instagram ads

The ice cream brand's ads are outperforming other early adopters. 

By Wendy Parish • Nov. 27, 2013

10 marketing startups to keep an eye on

These young firms are sure to continue making a splash in 2014.

By Wendy Parish • Nov. 27, 2013

Boy band shows brands how to market with messaging apps

One Direction's Kik campaign can serve as a model to other brands. 

By Wendy Parish • Nov. 26, 2013

Worldwide smartphone shipments to pass 1 billion this year

Price drops are increasing adoption worldwide. 

By Wendy Parish • Nov. 26, 2013

These 5 campaigns got email right

These five firms demonstrate why email is a powerful tool that can't be overlooked.

By Wendy Parish • Nov. 26, 2013

Google Glass to go mainstream by 2018

Business Insider predicts 21 million Google Glass units will be sold in the next 5 years. 

By Wendy Parish • Nov. 25, 2013

Twitter Puts Mobile Front and Center for the Holidays

Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season.

Nov. 22, 2013

Pinterest unveils new mapping feature

What do the location-based maps mean for marketers?

By Wendy Parish • Nov. 22, 2013

These 5 trends will continue to shape marketing in 2014

"Native" and "programmatic" are just a few of the terms we hope you're not tired of hearing yet. 

By Wendy Parish • Nov. 22, 2013

Dreamforce 2013: Benioff and Mayer Talk Mobile

Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce also rolled out a new platform focusing on mobile.

Nov. 21, 2013

Email is alive and well: How to adapt to the new inbox

Despite new platforms, email is still worth the investment. 

By Wendy Parish • Nov. 21, 2013

Are Mobile Marketers Missing The Mark on Consumer Expectations?

It’s the boldest question being posed in the digital marketing arena today: Are mobile marketers missing the mark on consumer expectations? Unfortunately, there’s a fairly clear and compelling answer in the affirmative. “A fundamental gap remains between marketers’ and consumers...

Nov. 20, 2013

Brands turn to tech platforms and away from traditional marketing

Brands like UnderArmour have discovered providing a service is sometimes the best marketing. 

By Wendy Parish • Nov. 20, 2013

'Native' ads move to YouTube's mobile app

The video site's homepage-takeover ad isn't limited to desktops anymore.  

By Wendy Parish • Nov. 19, 2013

Buffalo Wild Wings Interacts With Football Fans on Mobile: Nielsen

Buffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement.

Nov. 18, 2013

Ad server OpenX to double mobile-focused team

The ad-tech firm was built for traditional display ads, but is adapting to meet shifting preferences.

By Wendy Parish • Nov. 18, 2013

Snapchat still needs to prove worth to advertisers

The large, young user base is attractive to advertisers, but Snapchat still needs to answer some questions. 

By Wendy Parish • Nov. 15, 2013