Appia offers new self-serve tools for mobile ad sellers

The app advertising firm is opening its platform to more publishers. 

By Wendy Parish • Feb. 5, 2014

Yahoo announces ad partnership with Mocean Mobile

The deal will utilize Mocean's mobile inventory and Yahoo's RTB capabilities. 

By Wendy Parish • Feb. 4, 2014

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Localytics raises $16M to expand internationally

The mobile analytics and marketing firm plans to use funds to expand in Europe and build out its self-service marketing content. 

By Wendy Parish • Feb. 4, 2014

Marketing-centric startup accelerator Boomtown opens in Colo.

The new accelerator is launching with the help of former CP&B exec Alex Bogusky. 

By Wendy Parish • Jan. 29, 2014

Yahoo's Michael Barrett to become Millennial Media CEO

The former Chief Revenue Officer at Yahoo will take Millennial's reins from founder Paul Palmieri. 

By Wendy Parish • Jan. 27, 2014

Mobile opens for marketing emails climb to 65%

The fourth quarter of 2014 saw a 4% bump in the number of marketing emails opened on mobile devices.

By Wendy Parish • Jan. 24, 2014

iOS users more valuable to advertisers

Even though Android users now make up more of the market, advertisers still prefer iPhone users. 

By Wendy Parish • Jan. 23, 2014

62% of smartphone conversions come from email

Data from SeeWhy Conversion Academy shows the majority of smartphone conversions are a result of email. 

By Wendy Parish • Jan. 21, 2014

Tablet, e-reader saturation hits 50% in the U.S.

Pew Research study shows half of U.S. adults now own a tablet or an e-reader. 

By Wendy Parish • Jan. 17, 2014

43% of B2B advertisers expect to grow mobile in 2014

A new American Business Media report shows big growth in mobile overall. 

By Wendy Parish • Jan. 16, 2014

In-email ad startup LiveIntent raises $20M in funding

The startup has developed an ad exchange that offers real-time, programmatic buying and selling within email. 

By Wendy Parish • Jan. 16, 2014

94.5% of app downloads will be free by 2017

A Gartner forecast claims that only 0.01% of consumer mobile apps will be considered a success by 2018. 

By Wendy Parish • Jan. 14, 2014

'Post ad tech' firm Turn raises $80M in funding

Turn will invest the funding in further developing its data platform. 

By Wendy Parish • Jan. 13, 2014

Critics want FCC to take action against AT&T's sponsored data program

The FCC is taking a "wait and see" approach to the new sponsored data practice. 

By Wendy Parish • Jan. 8, 2014

New app Confide is the Snapchat for business

A former AOL executive developed Confide to help professionals send private or sensitive information without a record. 

By Wendy Parish • Jan. 8, 2014

6 ways to kill your mobile growth in 2014

Mobile adoption and commerce is entering a new era of growth. Spurred by increased consumer usage of mobile devices for searching, shopping, promotions, marketing, and buying on-device and in-store, its outlook is nothing but positive. Brands now have a wide range of creative technologies and cam...

Jan. 7, 2014

Check-In CES: Smartwatch Startups

Wearable technology is presented as a single trend, but it is in fact the convergence of two trends – fitness tracking and smartphone connectivity. The next wave of wrist technologies is trying to bridge this divide with broad-spectrum, multipurpose devices. The problem is that these device...

Jan. 7, 2014

Google brings Android to cars with the 'Open Automotive Alliance'

A partnership with several auto manufacturers will bring Android technology to the "connected car."

By Wendy Parish • Jan. 7, 2014

AT&T launches sponsored data program

The program allows content providers to pay for consumers' data usage. 

By Wendy Parish • Jan. 6, 2014

Pandora will now offer in-car ads

The streaming radio service has signed in-car ad deals with BP, Ford, State Farm and Taco Bell. 

By Wendy Parish • Jan. 6, 2014

Analysts predict mobile advertising will grow by 64% in 2014

A report from LinkedIn Marketing Solutions shows promising numbers for mobile and native advertising in the coming year. 

By Wendy Parish • Jan. 3, 2014

Opera Mediaworks expands Latin American team

 The move precedes the 2014 World Cup and 2016 Summer Olympics in Brazil. 

By Wendy Parish • Jan. 2, 2014

Snapchat's image tarnished by New Year's hack

An exploited security flaw in the messaging app's software exposed the personal information of 4.6 million users. 

By Wendy Parish • Jan. 1, 2014

iPad magazine ads up 16% in 2013

Print ad units for the same publications were flat at 0.1% increase this past year. 

By Wendy Parish • Dec. 30, 2013

Mobile traffic in U.S. nearly doubled in 2013

Average monthly mobile data use hit 1.2 gigabytes, up from 690 megabytes in 2012. 

By Wendy Parish • Dec. 26, 2013