Mobile: Page 324
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U.S. trails China in mobile ad spend
A study from AppFlood reports China spent 25% more on mobile Android ads in Q3.
By Wendy Parish • Dec. 19, 2013 -
Foursquare secures $35M in funding for real-time ad network
The network allows advertisers to target users based on location.
By Wendy Parish • Dec. 19, 2013 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Deep Dive
4 mobile developments that impacted marketers in 2013
From short-form video apps to new ad options on social networks, mobile marketing adapted to numerous changes in 2013.
By Wendy Parish • Dec. 17, 2013 -
Twitter's Promoted Accounts coming to mobile timelines
Promoted Accounts have been limited to desktop since debuting in 2010.
By Wendy Parish • Dec. 16, 2013 -
Mobile ad spending to hit $9.6B this year
Mobile ad spending seems to finally be catching up with mobile use according to a report from eMarketer.
By Wendy Parish • Dec. 16, 2013 -
Apple working on real-time bidding platform
The tech giant is building an RTB platform to sell in-app ads.
By Wendy Parish • Dec. 15, 2013 -
What do Gmail image changes mean for email marketers?
Google announced that all images in Gmail will now be served directly from their servers.
By Wendy Parish • Dec. 13, 2013 -
Moments after Instagram debuts direct messaging, Kardashians use it for marketing
Reality stars show how the new feature can work for marketers.
By Wendy Parish • Dec. 12, 2013 -
Study: Instagram best platform for brands
A study from SumAll compared brand pages on four major social networks: Facebook, Instagram, Twitter and Google+
By Wendy Parish • Dec. 10, 2013 -
It's Apple vs. Google in Bid for Retail Dollars
It’s Apple vs. Google in Bid for Retail Dollars John McDermott | December 10, 2013 With holiday shopping season in full swing, it’s not just shoppers rushing into retail locations. Apple and Google have also taken a keen interest in retail recently with a specific eye toward tra...
Dec. 10, 2013 -
U.S. Smartphone Ownership Reaches All Time High
On Friday, comScore confirmed that U.S. smartphone ownership reached a new all-time high during the previous quarter ending October 31st. Freshly published data from comScore MobiLens and Mobile Metrix, which reports key trends in the U.S. smartphone industry, confirmed that 149.2 million people ...
Dec. 6, 2013 -
MMW: The Week’s Top Stories
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Massive Social Media Hack Exposes Millions of Passwords Trustwave researchers say that approximately two millions accounts at Facebook, Twitter, Google, and others have been...
Dec. 6, 2013 -
White leaving Instagram to serve as Snapchat's COO
White will be responsible for monetizing the platform.
By Wendy Parish • Dec. 6, 2013 -
Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today
Dallas and Chicago are locked in a heated battle. And it has nothing to do with the Cowboys or the Bears. Not even the Bulls and the Mavericks. This, in fact, is entirely unrelated to sports. Sadly, it’s all about spam – specifically, SMS spam. Mobile security company AdaptiveMobile r...
Dec. 5, 2013 -
Deep Dive
5 acquisitions that changed the marketing landscape in 2013
These five deals affected the marketing industry in a real way.
By Wendy Parish • Dec. 4, 2013 -
Tumblr opens up mobile trending section to advertisers
Brands can now purchase "Sponsored Trending Blog" placements on the mobile version of Tumblr.
By Wendy Parish • Dec. 2, 2013 -
Contest produces 583 Snapchat marketing ideas for brands
The challenge by crowdsourcing contest platform Tongal generated ideas for everyone from Coca-Cola to EA Games.
By Wendy Parish • Dec. 2, 2013 -
Ben & Jerry's is winning at Instagram ads
The ice cream brand's ads are outperforming other early adopters.
By Wendy Parish • Nov. 27, 2013 -
Deep Dive
10 marketing startups to keep an eye on
These young firms are sure to continue making a splash in 2014.
By Wendy Parish • Nov. 27, 2013 -
Boy band shows brands how to market with messaging apps
One Direction's Kik campaign can serve as a model to other brands.
By Wendy Parish • Nov. 26, 2013 -
Worldwide smartphone shipments to pass 1 billion this year
Price drops are increasing adoption worldwide.
By Wendy Parish • Nov. 26, 2013 -
Deep Dive
These 5 campaigns got email right
These five firms demonstrate why email is a powerful tool that can't be overlooked.
By Wendy Parish • Nov. 26, 2013 -
Google Glass to go mainstream by 2018
Business Insider predicts 21 million Google Glass units will be sold in the next 5 years.
By Wendy Parish • Nov. 25, 2013 -
Twitter Puts Mobile Front and Center for the Holidays
Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season.
Nov. 22, 2013 -
Pinterest unveils new mapping feature
What do the location-based maps mean for marketers?
By Wendy Parish • Nov. 22, 2013
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