Mobile: Page 325
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Deep Dive
These 5 trends will continue to shape marketing in 2014
"Native" and "programmatic" are just a few of the terms we hope you're not tired of hearing yet.
By Wendy Parish • Nov. 22, 2013 -
Dreamforce 2013: Benioff and Mayer Talk Mobile
Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce also rolled out a new platform focusing on mobile.
Nov. 21, 2013 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Email is alive and well: How to adapt to the new inbox
Despite new platforms, email is still worth the investment.
By Wendy Parish • Nov. 21, 2013 -
Are Mobile Marketers Missing The Mark on Consumer Expectations?
It’s the boldest question being posed in the digital marketing arena today: Are mobile marketers missing the mark on consumer expectations? Unfortunately, there’s a fairly clear and compelling answer in the affirmative. “A fundamental gap remains between marketers’ and consumers...
Nov. 20, 2013 -
Brands turn to tech platforms and away from traditional marketing
Brands like UnderArmour have discovered providing a service is sometimes the best marketing.
By Wendy Parish • Nov. 20, 2013 -
'Native' ads move to YouTube's mobile app
The video site's homepage-takeover ad isn't limited to desktops anymore.
By Wendy Parish • Nov. 19, 2013 -
Buffalo Wild Wings Interacts With Football Fans on Mobile: Nielsen
Buffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement.
Nov. 18, 2013 -
Ad server OpenX to double mobile-focused team
The ad-tech firm was built for traditional display ads, but is adapting to meet shifting preferences.
By Wendy Parish • Nov. 18, 2013 -
Snapchat still needs to prove worth to advertisers
The large, young user base is attractive to advertisers, but Snapchat still needs to answer some questions.
By Wendy Parish • Nov. 15, 2013 -
Pandora moving beyond cookies
The online music streaming service has found a way to utilize first party data to offer better ad targeting options.
By Wendy Parish • Nov. 14, 2013 -
Apple places last on list of top 100 mobile retail sites
But is the ranking really a huge blow to the tech giant's mobile marketing efforts?
By Wendy Parish • Nov. 14, 2013 -
Mobile ad targeting options expand on Twitter
Targeting can now include specific operating system, device and connection to Wi-Fi
By Wendy Parish • Nov. 14, 2013 -
Deep Dive
5 recent email changes that required marketers to adapt
Changes to standards, norms and displays require new ways of thinking.
By Wendy Parish • Nov. 13, 2013 -
WPP continues mobile push with Bottle Rocket purchase
The acquisition will help WPP keep up with emerging markets.
By Wendy Parish • Nov. 8, 2013 -
Twitter's stock debuts at $45.10 a share, up 74% over IPO
The micro-blogging platform has already raked in $1.82 billion during its IPO.
By Roger Riddell • Nov. 7, 2013 -
Twitter rolls out zip code targeting in the U.S.
The quietly launched feature is particularly appealing to small-to-medium size businesses.
By Wendy Parish • Nov. 6, 2013 -
Backlash commences as first Instagram ad hits user feeds
Designer Michael Kors released the platform's first ad to mixed reviews.
By Wendy Parish • Nov. 4, 2013 -
Instagram brand engagement up 350%
The photo sharing platform is now the fastest growing social network.
By Wendy Parish • Nov. 1, 2013 -
Lenovo hires Ashton Kutcher as 'project engineer'
Kutcher will be helping the Chinese brand to
By Wendy Parish • Oct. 29, 2013 -
$100M NBA sponsorship places Samsung front-and-center at courtside
The deal is the South Korean electronics giant's latest bid to grab more U.S. market share.
By Wendy Parish • Oct. 28, 2013 -
Associated Press gives sponsored content a try
In early 2014, the AP plans to roll out sponsored content on mobile apps and hosted websites.
By Wendy Parish • Oct. 26, 2013 -
Vine app now allows editing, saving of videos
The move should save agency video producers a headache or two.
By Wendy Parish • Oct. 25, 2013 -
Ads to hit Instagram feeds next week
The social network will prepare users with a sample sponsored message.
By Wendy Parish • Oct. 25, 2013 -
Deep Dive
5 digital overhauls that work in marketers' favor
Will these more streamlined, modern designs succeed in driving revenue?
By Wendy Parish • Oct. 25, 2013 -
Facebook video ads move to mobile
In-stream video ads will now be an option for Facebook advertisers
By Wendy Parish • Oct. 22, 2013
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