Is e-book advertising the next big thing?

Studio W CEO and President Brian Altounian believes e-book advertising is about to transform digital marketing. 

By Wendy Parish • March 24, 2014

Yelp forms local advertising partnership with YP

The partnership opens up ad and listing opportunities for local businesses. 

By Wendy Parish • March 20, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

5 key takeaways from TrackMaven's email marketing report

The firm looked at 93,611 emails to identify the true industry standards.

By Wendy Parish • March 19, 2014

CDW and Charles Barkley join forces once again for 'Smart Growth'

The new campaign continues the story of fictional firm Gordon & Taylor.

By Roger Riddell • March 17, 2014

News app Circa explores monetization

The mobile app will introduce ads and new ways to distribute content. 

By Wendy Parish • March 11, 2014

Facebook brand pages get a bit more personal

The new brand pages will keep posts consistent between pages and news feeds. 

By Wendy Parish • March 11, 2014

Nielsen: 89% of smartphone time spent on apps

Contradictory to predictions in years past, time spent on mobile apps is eclipsing mobile Web. 

By Wendy Parish • March 10, 2014

Instagram signs huge ad deal with Omnicom

The deal could be worth anywhere from $40 million to $100 million. 

By Wendy Parish • March 8, 2014

Full-screen video iAds coming to Apple's ad exchange

The video ads will roll out later this year.

By Wendy Parish • March 5, 2014

LinkedIn bringing Sponsored InMail to mobile

 Advertisers will now be able to email targeted messages directly to mobile devices. 

By Wendy Parish • March 5, 2014

Can desktop ads work for mobile?

Some publishers are using desktop ads on mobile rather than smaller banners. 

By Wendy Parish • March 5, 2014

WhatsApp may go back on its promise of no ads

After its $16-billion acquisition by Facebook, WhatsApp is now looking for ways to monetize. 

By Wendy Parish • March 4, 2014

Yahoo hopes app install ads will help sluggish mobile business

The ads see the firm following in Facebook's footsteps.

By Wendy Parish • March 4, 2014

OpenX introduces private RTB ad exchange for mobile

Native O|X will help app developers and mobile pushers buy and sell native mobile ads at scale. 

By Wendy Parish • March 3, 2014

Google Glass advertising experiments underway

A few brands and agencies are developing campaigns for Glass despite its small user base. 

By Wendy Parish • March 2, 2014

Study: What subject lines increase e-mail opens?

E-mail marketers should keep things short and sweet, says Retention Science.

By Wendy Parish • Feb. 28, 2014

5 recent mobile ad developments worth watching

As the shift of users to mobile continues, tech companies work to develop ad products. 

By Wendy Parish • Feb. 28, 2014

More Tech Firms Turning to Mobile Marketing, Social Media

The findings of a new survey of marketing executives conducted by the Software & Information Industry Association (SIIA) show that the use of social media in corporate marketing remains extraordinarily high. Not to be outdone, mobile marketing is gaining significant ground, too. SIIA, a trade...

Feb. 27, 2014

Publicis gives Lotus Notes the boot

After continuous complaints from employees, Publicis will switch to Microsoft Outlook. 

By Wendy Parish • Feb. 24, 2014

Sonata brings its hyper-local mobile ad platform to NYC

The Spanish company is looking to establish a U.S. presence.

By Wendy Parish • Feb. 21, 2014

Beckon's new application simplifies big data for marketers

Software automatically compiles data from any source to provide results similar to travel tool TripIt. 

By Wendy Parish • Feb. 20, 2014

Hipcricket to bring mobile marketing to Google Glass, iWatch

The AD LIFE platform will now support a range of wearable tech.

By Roger Riddell • Feb. 20, 2014

Yahoo unveils 'Gemini' native ad and mobile search marketplace

Gemini will serve as a one-stop shop for advertisers to buy, manage, and optimize mobile search and native advertising.

By Wendy Parish • Feb. 19, 2014

Update to my Dell Hell Story

The original story was here. Summary: Dell Venue 8 Pro tablet dies a few weeks after buying it. I go through hell trying to get it serviced, more hell, more hell, some social media people try to help, kind of reinforcing the part that bugs me (that baseline service is broken and this shouldn̵...

Feb. 19, 2014

Kochava experiences boost after Facebook drops Kontagent, HasOffers

The mobile analytics and optimization firm released version 2.0 of its platform this week.

By Wendy Parish • Feb. 19, 2014