Google, AOL invest $17M in Vungle's mobile ad-tech

The investment will fund a suite of mobile app monetization tools.

By Wendy Parish • Feb. 6, 2014

Yahoo Wasting No Time in Renewed Mobile Advertising Efforts

Yahoo has endured its share of ups and downs in recent years, but mobile has illuminated the path to renewed prosperity. This week, Yahoo took its latest efforts to the next level by rolling out the product of its partnership with Mocean Mobile, a mobile technology ad-serving platform. Mocean Mob...

Feb. 5, 2014

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Appia offers new self-serve tools for mobile ad sellers

The app advertising firm is opening its platform to more publishers. 

By Wendy Parish • Feb. 5, 2014

Yahoo announces ad partnership with Mocean Mobile

The deal will utilize Mocean's mobile inventory and Yahoo's RTB capabilities. 

By Wendy Parish • Feb. 4, 2014

Localytics raises $16M to expand internationally

The mobile analytics and marketing firm plans to use funds to expand in Europe and build out its self-service marketing content. 

By Wendy Parish • Feb. 4, 2014

Marketing-centric startup accelerator Boomtown opens in Colo.

The new accelerator is launching with the help of former CP&B exec Alex Bogusky. 

By Wendy Parish • Jan. 29, 2014

Yahoo's Michael Barrett to become Millennial Media CEO

The former Chief Revenue Officer at Yahoo will take Millennial's reins from founder Paul Palmieri. 

By Wendy Parish • Jan. 27, 2014

Mobile opens for marketing emails climb to 65%

The fourth quarter of 2014 saw a 4% bump in the number of marketing emails opened on mobile devices.

By Wendy Parish • Jan. 24, 2014

iOS users more valuable to advertisers

Even though Android users now make up more of the market, advertisers still prefer iPhone users. 

By Wendy Parish • Jan. 23, 2014

62% of smartphone conversions come from email

Data from SeeWhy Conversion Academy shows the majority of smartphone conversions are a result of email. 

By Wendy Parish • Jan. 21, 2014

Tablet, e-reader saturation hits 50% in the U.S.

Pew Research study shows half of U.S. adults now own a tablet or an e-reader. 

By Wendy Parish • Jan. 17, 2014

43% of B2B advertisers expect to grow mobile in 2014

A new American Business Media report shows big growth in mobile overall. 

By Wendy Parish • Jan. 16, 2014

In-email ad startup LiveIntent raises $20M in funding

The startup has developed an ad exchange that offers real-time, programmatic buying and selling within email. 

By Wendy Parish • Jan. 16, 2014

94.5% of app downloads will be free by 2017

A Gartner forecast claims that only 0.01% of consumer mobile apps will be considered a success by 2018. 

By Wendy Parish • Jan. 14, 2014

'Post ad tech' firm Turn raises $80M in funding

Turn will invest the funding in further developing its data platform. 

By Wendy Parish • Jan. 13, 2014

Critics want FCC to take action against AT&T's sponsored data program

The FCC is taking a "wait and see" approach to the new sponsored data practice. 

By Wendy Parish • Jan. 8, 2014

New app Confide is the Snapchat for business

A former AOL executive developed Confide to help professionals send private or sensitive information without a record. 

By Wendy Parish • Jan. 8, 2014

6 ways to kill your mobile growth in 2014

Mobile adoption and commerce is entering a new era of growth. Spurred by increased consumer usage of mobile devices for searching, shopping, promotions, marketing, and buying on-device and in-store, its outlook is nothing but positive. Brands now have a wide range of creative technologies and cam...

Jan. 7, 2014

Check-In CES: Smartwatch Startups

Wearable technology is presented as a single trend, but it is in fact the convergence of two trends – fitness tracking and smartphone connectivity. The next wave of wrist technologies is trying to bridge this divide with broad-spectrum, multipurpose devices. The problem is that these device...

Jan. 7, 2014

Google brings Android to cars with the 'Open Automotive Alliance'

A partnership with several auto manufacturers will bring Android technology to the "connected car."

By Wendy Parish • Jan. 7, 2014

AT&T launches sponsored data program

The program allows content providers to pay for consumers' data usage. 

By Wendy Parish • Jan. 6, 2014

Pandora will now offer in-car ads

The streaming radio service has signed in-car ad deals with BP, Ford, State Farm and Taco Bell. 

By Wendy Parish • Jan. 6, 2014

Analysts predict mobile advertising will grow by 64% in 2014

A report from LinkedIn Marketing Solutions shows promising numbers for mobile and native advertising in the coming year. 

By Wendy Parish • Jan. 3, 2014

Opera Mediaworks expands Latin American team

 The move precedes the 2014 World Cup and 2016 Summer Olympics in Brazil. 

By Wendy Parish • Jan. 2, 2014

Snapchat's image tarnished by New Year's hack

An exploited security flaw in the messaging app's software exposed the personal information of 4.6 million users. 

By Wendy Parish • Jan. 1, 2014