BlackBerry lays off 4,500 after rebranding flop

Just months after a major rebranding, BlackBerry sales are majorly disappointing. 

By Wendy Parish • Sept. 20, 2013

Here's What's Happening in Mobile Marketing

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. iOS 7 Arrives: What You Need to Know Before Upgrading With Apple releasing iOS 7 today, millions of iDevice owners will be making the upgrade to Apple’s most advanced mobile...

Sept. 20, 2013

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

These 5 brands are tapping Snapchat's potential

The mobile image sharing app's surging popularity makes it an attractive option some brands can't resist. 

By Wendy Parish • Sept. 20, 2013

#NationalBunnyEarsDay a dissapointment for Nesquik

What seemed like a creative idea turned out to be a flop. 

By Wendy Parish • Sept. 20, 2013

Why the iOS7 update matters to marketers

Several new features may be of benefit to industry professionals. 

By Wendy Parish • Sept. 20, 2013

Pinterest takes first step into advertising with promoted pins

The social network wants to strike the right balance between advertising and organic content. 

By Wendy Parish • Sept. 20, 2013

Israeli chocolate brand uses WhatsApp to reach teens

Klik is jumping on the hot app to reach young consumers. 

By Wendy Parish • Sept. 18, 2013

Virgin Mobile's new video ad is controlled with your eyes

The new interactive video ad works with viewers' webcams to track their blinks. 

By Wendy Parish • Sept. 17, 2013

Mobile Ad Targeting Moves Beyond the Geo-Fence

Earlier this week, MMW was privy to the details surrounding a new partnership in mobile that was made official this morning. Placed, a top player in location, just announced the launch of Placed Targeting, a solution that enables advertisers to “step outside of the geo-fence” to reach...

Sept. 17, 2013

Skype Rolls Out New Rich Media Ad Unit for iPhone

Skype is stepping up its mobile advertising game. The Microsoft-owned company is introducing a rich media mobile placement for iPhone today in select markets and plans to bring advertising to its Android app later this month.   Mobile is a growing area of the Skype business, according to L...

Sept. 17, 2013

Live @ SMX East: Trends In Mobile Search

As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Industry observers comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the......

Sept. 17, 2013

Nielsen's new app has hidden agenda

A closer look at Nielsen's new app reveals its real purpose likely lies in gathering consumer data, not serving consumers. 

By Wendy Parish • Sept. 16, 2013

What Mobile Buyers Are REALLY Doing on Your Website

We are multi-tasking phenoms. During my last trip to the greatest diner on earth, I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. By the time the check came, I'd forwa...

By Alex Nowicki • Sept. 16, 2013

6 Flaws Your Nonprofit's Mobile Website Should Never Have

The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats, global mobile traffic represents 13% of internet traffic, up from just 1% in 2009.

By Alex Nowicki • Sept. 14, 2013

Adobe Target's major upgrade offers perks for marketers

Adobe has announced serious upgrades to its testing platform, Target. 

By Wendy Parish • Sept. 12, 2013

Ads can't keep up with mobile video

Mobile video views are steadily increasing, but ad revenue isn't keeping pace. 

By Wendy Parish • Sept. 11, 2013

Major smartphone brands piggyback on Apple's coverage

Samsung, Motorola and LG all placed strategic ads near Apple announcement coverage. 

By Wendy Parish • Sept. 10, 2013

Mobile ad startup MoPub acquired by Twitter

What would the deal mean for Twitter?

By Roger Riddell • Sept. 9, 2013

Study: Advertisers may blow $9.5 billion on bot traffic this year

 A study from Solve Media revealed that 46% of web traffic exhibits suspicious activity. 

By Wendy Parish • Sept. 9, 2013

The New York Post debuts new digital look and ad units

The old nypost.com was stuck in the '90s, doing little for the publication's ad business. 

By Wendy Parish • Sept. 5, 2013

Motorola looks to make Moto X Fashion Week's hottest accessory

 Some models will carry Motorola's customizable Moto X down the runway this year. 

By Wendy Parish • Sept. 5, 2013

KitKat launches Android-themed campaign following OS announcement

KitKat is the name of Android's new operating system, and the candy bar is going all out to promote it. 

By Wendy Parish • Sept. 4, 2013

Amazon gives app developers an ad network alternative with mobile commerce ads

Amazon's mobile ad units offer a 6% cut of any purchases made through the ads. 

By Wendy Parish • Aug. 30, 2013

Mobile app marketing costs rose 20% in July

The cost of attracting a loyal user is at a two-year high.

By Roger Riddell • Aug. 29, 2013

Facebook triples mobile ad market share in just one year

The social networking giant is projected to finish the year with around 16% of the global market share.

By Roger Riddell • Aug. 28, 2013