The 5 kinds of mobile content that generate real-time results

Mobile coupons, online video accounts and more can help drive mobile results. 

By Wendy Parish • Aug. 27, 2013

Yahoo rolling out Stream Ads to redesigned sites

Yahoo's native advertising unit, Stream Ads, will now be featured on a number of new properties. 

By Wendy Parish • Aug. 27, 2013

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Coca-Cola promoting mini bottles with mini people

The app-driven promotion gave winners the chance to become 3D-printed figurines.

By Brian Warmoth • Aug. 26, 2013

Timberland, Kenneth Cole track shoppers with Swirl app

Retailers are gathering data from in-store shoppers through Swirl mobile app and offering discounts. 

By Wendy Parish • Aug. 26, 2013

Mobile video spots gain traction on Pandora

Music streaming service Pandora is predicted to report a boost in mobile sales due to mobile video spots. 

By Wendy Parish • Aug. 22, 2013

News Corp. reveals plans for private ad exchange

The publisher of the Wall Street Journal and New York Post is cutting ties with third-party networks. 

By Wendy Parish • Aug. 21, 2013

Firm sends Anthony Weiner Truck to hand out free wieners

New York City marketing firm Good Days created a hot truck with mayoral candidate Anthony Weiner's likeness and hit the streets with free hot dogs.   

By Wendy Parish • Aug. 21, 2013

mobileStorm Launches Valuable News Outlet for Casino Gaming Industry

mobileStorm Inc., a leading Communication Service Provider in mobile marketing, is adding another dedicated industry news channel to its well-respected repertoire, which already includes Mobile Marketing Watch and mHealthWatch. mobileStorm is behind the launch of mGamingWatch.com, a progressive o...

Aug. 20, 2013

Google claims no plans to use 'pay-per-gaze' advertising

In an official statement, Google says patent is not proof of product development. 

By Wendy Parish • Aug. 20, 2013

6 hyperlocal attempts that failed before Patch

AOL laid off 500 employees, but Patch is not the first hyperlocal venture to fall in recent times. 

By Wendy Parish • Aug. 16, 2013

Google paves way for Glass ads with 'pay-per-gaze' patent

Google received a patent for it's 'pay-per-gaze' advertising process; Google Glass ads likely to follow soon. 

By Wendy Parish • Aug. 16, 2013

Facebook testing mobile payments

The potential service would allow Facebook users to use their log-in credentials to make mobile commerce purchases. 

By Wendy Parish • Aug. 16, 2013

PlaceIQ snatches first CFO from Tumblr

Tumblr Vice President-Finance Scott Casey will serve as the mobile advertising technology company's first CFO.

By Wendy Parish • Aug. 15, 2013

20 injured as LG G2 marketing stunt prompts 'World War G'

Attendees were challenged to shoot down a balloon for a free handset.

By Wendy Parish • Aug. 15, 2013

Millennial Media strengthens mobile ad position with Jumptap acquisition

 The deal is mostly a stock transaction valued at $209 million of Millennial Media shares.   

By Wendy Parish • Aug. 13, 2013

Coca-Cola launches NFC promotion in Australia

The point-of-sale promotion allows users to download a loyalty app with a tap or scan.

By Roger Riddell • Aug. 13, 2013

Gannett's 'G/O Digital' takes on more agency business

Publishing giant Gannett is increasing its marketing efforts with a grouping of businesses called 'G/O Digital.'

By Wendy Parish • Aug. 13, 2013

Advertisers fight for Fantasy Football players' attention

Fantasy Football players are the dream demographic for many brands, but grabbing their attention can be difficult. 

By Wendy Parish • Aug. 12, 2013

HTC launches $1B marketing campaign starring Robert Downey Jr.

The cell phone maker signed the "Iron Man" star to a two-year deal reportedly worth $12 million.

By Roger Riddell • Aug. 12, 2013

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold.

Aug. 12, 2013

CoCreator app is speed dating for startups

TBWA has launched the CoCreator mobile app, dubbed the "business speed-dater" to help startups connect with those who can help their businesses. 

By Wendy Parish • Aug. 9, 2013

Groupon credits best quarter ever to mobile

  Groupon CEO says company on track to be first large-scale ecommerce company that is predominantly mobile. 

By Wendy Parish • Aug. 9, 2013

Here’s What’s Happening in Mobile

In case you missed it, here are some of the top stories in mobile we’ve been following this week. Infographic: CMO’s Will Outspend CIOs on Technology by 2017 How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Here’s your answer....

Aug. 9, 2013

Yankee Group Highlights ‘Secrets to Mobile Wallet Success’

According to the latest research from Yankee Group, nearly 70 percent of consumers are interested in adopting mobile payments, but less than 14 percent have actually completed a mobile transaction in the past six months. Despite the presence of more than 10 payment apps that have gained the atten...

Aug. 8, 2013

GSMI’s Mobile Marketing Strategies Summit Announces Workshops

On Thursday, the Global Strategic Management Institute (GSMI) announced that the 6th installment of the Mobile Marketing Strategies Summit (MMSS) now includes interactive workshop presenters from Archer, The Mobile Audit, and DoublePositive Marketing Group. This year, the big event will be held i...

Aug. 8, 2013