Mobile: Page 327
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94.5% of app downloads will be free by 2017
A Gartner forecast claims that only 0.01% of consumer mobile apps will be considered a success by 2018.
By Wendy Parish • Jan. 14, 2014 -
'Post ad tech' firm Turn raises $80M in funding
Turn will invest the funding in further developing its data platform.
By Wendy Parish • Jan. 13, 2014 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Critics want FCC to take action against AT&T's sponsored data program
The FCC is taking a "wait and see" approach to the new sponsored data practice.
By Wendy Parish • Jan. 8, 2014 -
New app Confide is the Snapchat for business
A former AOL executive developed Confide to help professionals send private or sensitive information without a record.
By Wendy Parish • Jan. 8, 2014 -
6 ways to kill your mobile growth in 2014
Mobile adoption and commerce is entering a new era of growth. Spurred by increased consumer usage of mobile devices for searching, shopping, promotions, marketing, and buying on-device and in-store, its outlook is nothing but positive. Brands now have a wide range of creative technologies and cam...
Jan. 7, 2014 -
Check-In CES: Smartwatch Startups
Wearable technology is presented as a single trend, but it is in fact the convergence of two trends – fitness tracking and smartphone connectivity. The next wave of wrist technologies is trying to bridge this divide with broad-spectrum, multipurpose devices. The problem is that these device...
Jan. 7, 2014 -
Google brings Android to cars with the 'Open Automotive Alliance'
A partnership with several auto manufacturers will bring Android technology to the "connected car."
By Wendy Parish • Jan. 7, 2014 -
AT&T launches sponsored data program
The program allows content providers to pay for consumers' data usage.
By Wendy Parish • Jan. 6, 2014 -
Pandora will now offer in-car ads
The streaming radio service has signed in-car ad deals with BP, Ford, State Farm and Taco Bell.
By Wendy Parish • Jan. 6, 2014 -
Analysts predict mobile advertising will grow by 64% in 2014
A report from LinkedIn Marketing Solutions shows promising numbers for mobile and native advertising in the coming year.
By Wendy Parish • Jan. 3, 2014 -
Opera Mediaworks expands Latin American team
The move precedes the 2014 World Cup and 2016 Summer Olympics in Brazil.
By Wendy Parish • Jan. 2, 2014 -
Snapchat's image tarnished by New Year's hack
An exploited security flaw in the messaging app's software exposed the personal information of 4.6 million users.
By Wendy Parish • Jan. 1, 2014 -
iPad magazine ads up 16% in 2013
Print ad units for the same publications were flat at 0.1% increase this past year.
By Wendy Parish • Dec. 30, 2013 -
Mobile traffic in U.S. nearly doubled in 2013
Average monthly mobile data use hit 1.2 gigabytes, up from 690 megabytes in 2012.
By Wendy Parish • Dec. 26, 2013 -
U.S. trails China in mobile ad spend
A study from AppFlood reports China spent 25% more on mobile Android ads in Q3.
By Wendy Parish • Dec. 19, 2013 -
Foursquare secures $35M in funding for real-time ad network
The network allows advertisers to target users based on location.
By Wendy Parish • Dec. 19, 2013 -
Deep Dive
4 mobile developments that impacted marketers in 2013
From short-form video apps to new ad options on social networks, mobile marketing adapted to numerous changes in 2013.
By Wendy Parish • Dec. 17, 2013 -
Twitter's Promoted Accounts coming to mobile timelines
Promoted Accounts have been limited to desktop since debuting in 2010.
By Wendy Parish • Dec. 16, 2013 -
Mobile ad spending to hit $9.6B this year
Mobile ad spending seems to finally be catching up with mobile use according to a report from eMarketer.
By Wendy Parish • Dec. 16, 2013 -
Apple working on real-time bidding platform
The tech giant is building an RTB platform to sell in-app ads.
By Wendy Parish • Dec. 15, 2013 -
What do Gmail image changes mean for email marketers?
Google announced that all images in Gmail will now be served directly from their servers.
By Wendy Parish • Dec. 13, 2013 -
Moments after Instagram debuts direct messaging, Kardashians use it for marketing
Reality stars show how the new feature can work for marketers.
By Wendy Parish • Dec. 12, 2013 -
Study: Instagram best platform for brands
A study from SumAll compared brand pages on four major social networks: Facebook, Instagram, Twitter and Google+
By Wendy Parish • Dec. 10, 2013 -
It's Apple vs. Google in Bid for Retail Dollars
It’s Apple vs. Google in Bid for Retail Dollars John McDermott | December 10, 2013 With holiday shopping season in full swing, it’s not just shoppers rushing into retail locations. Apple and Google have also taken a keen interest in retail recently with a specific eye toward tra...
Dec. 10, 2013 -
U.S. Smartphone Ownership Reaches All Time High
On Friday, comScore confirmed that U.S. smartphone ownership reached a new all-time high during the previous quarter ending October 31st. Freshly published data from comScore MobiLens and Mobile Metrix, which reports key trends in the U.S. smartphone industry, confirmed that 149.2 million people ...
Dec. 6, 2013
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