On Tuesday, Facebook revealed it will officially launch its mobile ad network at next week's F8 developer conference. The social giant has upped its heavy investment in mobile recently as consumers continue their shift to that format. Mobile app use, for example, increased 113% in 2013 alone, according to data from Flurry Analytics.
Facebook's mobile ad network will have plenty of competition, even with the advantage of having user data for more than a billion people.
Read on to learn more about the top mobile ad network players that could give Facebook a run for its money.
Acquired last year by Twitter, MoPub offers the world’s largest mobile ad exchange and mobile ad server. It’s a great fit for advertisers looking for deep and varied analytics and broad reach. MoPub is a detail-oriented platform for advertisers looking to manage their mobile ad campaigns on every level.
The exchange offers inventory on both Android and iOS. Advertisers can also build ads within the platform, making it a complex and complete mobile ad solution. MoPub also released a native mobile ad platform this week that will help advertisers bring scale to native ads on mobile devices.
Apple customers are highly sought because of their above average income and tendency for brand loyalty. For advertisers focusing on iOS users, Apple has developed its own mobile ad network called iAd. The iAd network is geared toward video ads that work well with Apple’s visually focused products.
Since it’s launch in 2010, iAds have been used almost exclusively by Fortune 500 firms because of their lofty million-dollar price tags. Recently, however, Apple has open its doors to all ad developers. The brand modified its mobile ad management tool, iAD Workbench, to be available to all advertisers with an Apple ID. The platform is modeled a bit more like Google’s exchange and offers a more varied inventory.
Of course, no ad network list would be complete without Google. AdMob is Google’s official mobile ad network and is an extension of its search ad empire. As one would expect, Google’s network is extensive, boasting over one million Google Advertisers and over 300,000 apps.
Google also offers mobile analytics for all advertisers — though they aren’t as extensive as MoPub’s. The real advantage of AdMob is its global scope. Advertisers can manage campaigns and analytics across multiple networks. Google even automatically converts currency for users so they don’t have to do the calculations manually.
RevMob is a self-service mobile ad network with a simple and easy-to-use interface. With 99.9% fill rates, the network claims to have the highest eCPM of any mobile ad network. It offers app monetization and advertising solutions for iOS, Android, and Amazon.
RevMob’s beauty is in its simplicity. It’s easy to get started and understand the platform — the network’s website claims setup takes less than one minute. There are four different ad units to choose from: banner, full screen display, popup, and link.
Aarki is yet another self-serve mobile ad network that claims it can deliver ads to users in just three steps. Advertisers can create rich media ads via Aarki's easy-to-use drag-and-drop functionality.
Once the ad is created, Aarki assists advertisers with the distribution for the ad and also offers analytics. It’s a quality solution for advertisers that need a little help developing their ad but want to keep all activities within the same firm. Ads can even be tweaked after they have gone live.
LeadBolt is coming off of a good year 2013 after being named “Best Mobile Ad Network” by the Mobile Excellence Awards. Ranked as one of the top 25 mobile ad networks, users can reach over 2.7 million mobile users through LeadBolt’s extensive network.
In addition to display ads, LeadBolt helps advertisers run more complex mobile campaigns like video, sweepstakes, and even full sponsorship opportunities. It also offers a self-serve platform that allows advertisers to upload their own creative and set personalized budgets.
StartApp is a mobile ad network exclusive to Android devices. This specialization has allowed StartApp to develop some clever and unique ad offerings and distribution.
StartApp offers banner and display ads similar to other ad networks, but what differentiates StartApp is some of its unique display ads. For example, the company boasts what it calls a 3D OfferWall that presents ads in a unique way. Ads can also be highly targeted on the network through users’ search terms.