- One-click customer satisfaction survey tool Delighted has announced a public launch backed by Google Ventures.
- According to a description from AdAge, Delighted is like the 'Yo' of customer satisfaction surveys — only asking how likely a consumer is to recommend a company to someone else.
- The simple format has yielded Delighted higher than average response rates, averaging 25% and hitting as high as 45% with some clients—compared to the single digit averages of competitors.
The customer experience is increasingly critical for brands and feedback from surveys can be a valuable tool to make improvements. On the surface, it seems like Delighted might not offer enough insight with it's one question, but the response rates could be the tool's competitive edge. Sometimes pinpointed data with a large group is better than specific data from a small pool.