- A new study from mobile ad network Vdopia shows that telecommunication firms are moving away from mobile display ads to invest more in video and rich media.
- According to the cross-client survey, 77% of telecom mobile ad budgets will go towards video and rich media. Rich media includes any kind of multimedia that requires user interaction.
- As evidence shows that banner ads just might not be worth the investment, the survey represents an overall shift to deliver ads in the mobile space in innovative ways.
Google recently introduced four new non-banner mobile ad options, perhaps a clear indication that mobile ads are moving away from banners. With the smaller screen, a banner just won't be as effective. It's not surprising that telecom companies are following suit.